Alfa Romeo, Mpando, Audi ndi Volkswagen ndi zitsanzo zochepa chabe za malonda omwe Walter de Silva wasintha kwathunthu. Kuwunikiranso ntchito kwa m'modzi mwaopanga ofunikira kwambiri pamakampani opanga magalimoto.
Kumapeto kwa mwezi uno Walter de Silva adzasiya ntchito ngati director director a Volkswagen Group. Chilengezo chomwe chinachititsa makampani a galimoto modzidzimutsa, ndipo izi zimabwera popanda zifukwa za chisankho chodzidzimutsa chomwe chinaperekedwa - mphekesera zokhudza kusiya ntchito yake ndi zambiri, osati chifukwa chakuti Walter de Silva adzangofikira zaka zopuma pantchito mu February chaka chamawa.
Kodi chinali chifukwa cha chisokonezo cha dieselgate? Kodi anali mapulani osungira ndalama pagulu la VW (madipatimenti opangira zinthu) omwe adathamangitsa Walter da Silva? Kodi mpando umene mwausiya udzadzazidwanso? Ndi zoona kuti palibe irreplaceables, koma sikudzakhala kosavuta kupeza munthu wokhoza m'malo munthu amene anali, pa nthawi yomweyo, udindo kamangidwe ka zitsanzo zonse za mmodzi wa magulu aakulu mafakitale padziko lonse.
Ndikosatheka kuyang'ana kwambiri ntchito yazaka 43 m'ndime zochepa. Zimakhala zovuta kwambiri pamene ntchito yake yayikulu ikuphatikiza magalimoto, mafakitale ndi mapangidwe amkati - ntchito ya Walter de Silva inali bukhu lokhala ndi msana wokhuthala. Izi zati, khalani ndi chidule chotheka cha ntchito yake yayitali, yongoyang'ana mwachilengedwe pantchito yake yamagalimoto.
Ntchito yodziwika bwino
Walter de Silva anabadwira ku Italy mu 1951, ndipo anayamba ntchito yake ku Fiat Style Center ku 1972, akuchoka ku 1975 ku Studio R. Bonetto, komwe ankagwira ntchito m'dera lamkati. Mu 1979, adatenga udindo woyang'anira mapangidwe a mafakitale ndi magalimoto ku I.De.A ndipo adakhala komweko mpaka 1986, komwe, atatha kanthawi kochepa ku Trussardi Design Milano, adatenga ntchito za wopanga ku Alfa Romeo.
"Chimodzi mwazinthu zofunika kwambiri pakuwonekera kwa Audi chinali wolemba wake: grille yamtundu umodzi ( chimango chimodzi)”
Monga director director amtundu waku Italy, adayang'anira ndikuvomereza kupangidwa kwamalingaliro amitundu yosiyanasiyana. Zinali choncho ndi 155, ndi Ercole Spada (I.De.A), ndi 145 yochititsa chidwi, ndi Chris Bangle wotsutsana ndipo pamapeto pake ndi GTV ndi Spider ndi Pininfarina.
Zinali kudzera mu dzanja lake lomwe Alfa Romeo anadziwa imodzi mwa nthawi zabwino kwambiri (ngati si zabwino kwambiri…) za mbiri yake yaposachedwa, pomwe idatidziwitsa mu 1997 piu bello Alfa Romeo 156.
Icho chinali chiyambi cha nyengo yatsopano yowonekera kwa mtundu wa Italy. Alfa Romeo anasiya kalembedwe ka geometric, lathyathyathya ndi creased amene anatsagana ndi chizindikiro kwa zaka zambiri, ndipo m'malo mwa chinenero organic ndi woyengeka - kusakaniza kukongola ndi mphamvu mu mgwirizano ndi mogwirizana, anauziridwa ndi maumboni kuchokera 50s ndi 60s , monga Giulietta ndi Giulia.
OSATI KUIWA: Tili ndi nthawi yayitali yodikirira wolowa m'malo wa Nissan GT-R R35…
Kuyambira nthawi imeneyi amapezanso Alfa Romeo 166 ndi 147 - ngakhale zitsanzozi zinagulitsidwa panthawi yomwe Walter de Silva anali atasiya kale Alfa Romeo ndipo anasamukira ku Mpando mu 1998, ataitanidwa ndi Ferdinand Piech.
Kuyitanaku kudachokera ku chikhumbo cha Volkswagen chofuna kusintha mtundu waku Spain kukhala mtundu wa Volkswagen Alfa Romeo: mtundu wosinthika, wamasewera koma nthawi yomweyo wodziwika bwino. Kwa ichi, palibe chabwino kuposa "kuba" wojambula yemwe adakwaniritsa izi kuchokera ku chizindikiro cha Italy.
Walter de Silva anamvera. Lingaliro la benchmark Salsa mchaka cha 2000 likhala ngati chiwonetsero chazithunzi za Mipando yamtsogolo. Tsoka ilo, panali kusowa kwa zitsanzo zomwe zinatsindika mtsempha wa sportier womwe umapangidwira mtunduwo. Mtundu watsopano wamunthu payekha, wosinthika komanso wa Chilatini womwe Salsa adayambitsa ukhoza kuyambitsa magalimoto odziwika bwino, monga Altea kapena Leon.
"Ntchito yayitali, yolemera komanso yodabwitsa, yopitilira zaka makumi anayi, idapangitsa kuti alandire Compasso d'Oro mu 2011"
Ponena za izi, sitinakhululukirebe Gulu la Volkswagen chifukwa chosasuntha Tango yosangalatsa pamzere wopanga. Zikadakhala zopambana:
Mu 2002 Walter de Silva adakwezedwa kukhala director director mu gulu lomwe linkatchedwa gulu la Audi, lomwe limaphatikizapo Audi, Seat ndi Lamborghini.
Chimodzi mwazinthu zazikulu za mawonekedwe a Audi adapangidwa ndi iye: grille imodzi ya chimango, yomwe idabwera chifukwa cha kuphatikizika kwa grille kumtunda ndi kumunsi kukhala chinthu chimodzi. Khalidweli, lomwe likupitilirabe mpaka pano, lapatsa mtundu wa Ingolstadt chinthu cholimba, chosasinthika komanso chodabwitsa chomwe chidasowa.
Zitsanzo monga 2005 Audi A6, Q7 yoyamba, m'badwo wachiwiri wa TT, Audi R8 ndi Audi A5, yomwe imatchulidwa ndi de Silva monga mbambande yake, inatulukanso kuchokera ku luso lake panthawiyi. Mu 2007, Martin Winterkorn amatenga udindo wa pulezidenti wa gulu la Volkswagen, atatsogolera Audi, ndipo akutenga naye Walter de Silva, yemwe adakwezedwa kukhala wotsogolera gulu lonse.
Kuyambira nthawi imeneyo, ntchito zake zakhala zikuyang'ana kwambiri pakupanga ndi kuyang'anira chikhalidwe ndi njira zopangira zomwe zimagwirizana ndi gulu lonse, kutsimikizira kudziyimira pawokha kwa onse. Mosasamala kanthu za kudziyimira pawokha kolengezedwa, pansi pa ndodo ya Walter de Silva zotsatira zake zinali kukula ndi kudzudzulidwa kokongola kwamitundu yonse, makamaka mitundu ya voliyumu: Volkswagen, Audi, Seat ndi Skoda.
Ngakhale pali zinthu zina zowoneka bwino, zowoneka bwino zimawoneka ngati zofala: kukongoletsa koyera - nthawi zina kumayang'ana ku minimalism komanso kutengera kapangidwe kazinthu -, malo omwe amakhala athyathyathya komanso olekanitsidwa bwino, olumikizidwa ndi mzere umodzi kapena iwiri yodziwika bwino, Zowonjezera zomwe zimatanthauzidwa ndi mizere yowongoka, yokhala ndi ma vertices otuluka bwino.
Mndandanda wamitundu ndi malingaliro wakhala wokulirapo kuyambira pomwe adatenga ntchito zoyang'anira gululi, koma mitundu monga Volkswagen Golf 7 kapena Volkswagen up!, Lamborghini Aventador kapena Audi Prologue ndizodziwika bwino, zomwe zidalengeza chilankhulo chatsopano cha mtunduwo. ena.
Chaka chino, mu September, adatenga pulezidenti wa Italdesign (yomwe inapezedwa ndi Audi ku 2010), atachoka mwadzidzidzi kwa woyambitsa Giorgetto Giugiaro ndi mwana wake Fabrizio. Ndi kusiya ntchito, ntchito zake ku Italdesign zidzathetsedwanso - ngakhale adangotenga miyezi iwiri yokha.
Ntchito yayitali, yolemera komanso yodabwitsa yomwe idatenga zaka zopitilira makumi anayi, mu 2011 adalandira Compasso d'Oro, imodzi mwamaudindo apamwamba kwambiri omwe amaperekedwa kwa wopanga. Ngakhale atachoka, de Silva adzakhalabe ogwirizana ndi gulu la Volkswagen monga mlangizi, ndipo ngakhale kuti palibe mapulani amtsogolo amtsogolo, tiyeni tiyembekezere kuti wopangayo adzakhalabe achangu.