Chaka chilichonse, bungwe la Interbrand laku North America limapereka lipoti lake pamitundu 100 yamtengo wapatali kwambiri padziko lonse lapansi mu 2020, pomwe timapeza magalimoto 15.
Njira zowunikira za Interbrand zimatengera magawo atatu: momwe ndalama zimagwirira ntchito pazogulitsa kapena ntchito zamtundu; udindo wa mtunduwu posankha zogula komanso mphamvu zamtundu kuti ziteteze zomwe kampani ipeza m'tsogolo. Mitu monga utsogoleri, kuchitapo kanthu komanso kufunika kwa mtundu amawunikidwanso kuti ayitanitsa mndandandawu.
Ndi mliri wa Covid-19 womwe ukuchulukirachulukira mu 2020, pali zovuta pamtengo wamagalimoto omwe alipo (kupatula imodzi, yonse idataya mtengo), mosiyana ndi zotsatira zabwino pamtengo wamitundu ingapo osati magalimoto. , zomwe zinapindula ndi kusintha kwa digito komwe kunkachitika kale.
Mercedes-Benz ibwereza malo achiwiri
Mwina sizosadabwitsa kuti malo opangira zinthu zamtengo wapatali kwambiri amakhala ndi Apple, Amazon ndi Microsoft (omwe adakankhira Google kuchokera pachiwonetsero) omwe, mwa atatuwo, adawona kuwerengera kwawo kukukula ndi pafupifupi 50%.
Ndipo magalimoto 15 ofunika kwambiri ndi ati?
Mtundu woyamba wamagalimoto pakati pa 100 wamtengo wapatali kwambiri umapezeka mu 7, malo omwe Toyota amakhala, ndendende malo omwe adafikira mu 2019. M'malo mwake, podium mu 2020 ndikubwereza zomwe tidawona mu 2019: Toyota, Mercedes-Benz. ndi BMW. Mercedes-Benz nthawi yomweyo ili kumbuyo kwa Toyota, kukhala magalimoto awiri okha mu Top 10.
Lembetsani ku kalata yathu yamakalata
Pamndandanda womwe uli pansipa mutha kupeza mitundu 15 yamagalimoto amtengo wapatali (okhawo omwe ali mu Top 100), omwe ali ndi udindo wonse komanso mtengo wake wa dollar, ndikusiyana kwamtengo wokhudzana ndi 2019 m'mabulaketi. kukwera pang'ono, ndi mitundu ina yonse ikutsika. Zindikiraninso kuwonekera koyamba kugulu kwa Tesla mu Top 100 mwazinthu zamtengo wapatali:
- Toyota (7th yonse) - $51.595 biliyoni (-8% poyerekeza ndi 2019)
- Mercedes-Benz (8) - $49.268 biliyoni (-3%)
- BMW (11th) - $39.756 biliyoni (-4%)
- Honda (20) - $21.694 biliyoni (-11%)
- Hyundai (36th) - $14.295 biliyoni (+1%)
- Tesla (wa 40) - $ 12.785 biliyoni (cholowa chatsopano)
- Ford (42nd) - $12.568 biliyoni (-12%)
- Audi (44th) - $ 12.428 biliyoni (-2%)
- Volkswagen (47th) - $ 12.267 biliyoni (-5%)
- Porsche (55th) - $ 11.301 biliyoni (-3%)
- Nissan (59th) - $10.553 biliyoni (-8%)
- Ferrari (79th) - $ 6,379 biliyoni (-1%)
- Kia (86th) - $5.830 biliyoni (-9%)
- Land Rover (93rd) - 5.077 miliyoni madola (-13%)
- Mini (95th) - 4.965 biliyoni euro (-10%)