Pambuyo pazaka zambiri za "semi-inactivity", Lotus akuwoneka kuti akubweranso ndipo kuwonjezera pa Evija yomwe idawululidwa kale, galimoto yake yoyamba yamasewera a hyper komanso magetsi ake oyamba, mtundu waku Britain wawulula chizindikiro chatsopano kuti chilowe munyengo yatsopanoyi. .
Pakali pano m'manja mwa Geely, Lotus akulowa gawo latsopano la mbiri yake ndipo palibe chabwino kuposa chizindikiro chatsopano, pomwe akutenga mwayi pa mgwirizano womwe wasainidwa ndi kilabu ya English Premier League Norwich City Football Club.
Chifukwa cha mgwirizanowu, chizindikiro chatsopano cha mtundu wokhazikitsidwa ndi Colin Chapman chidzawonekera pa ma jerseys a magulu a achinyamata a kalabu. Mgwirizanowu umaperekanso malo ophunzitsira kalabu ndi sukulu kuti atchulidwenso, "Lotus Training Center" ndi "The Lotus Academy".
Zomwe zasintha mu logo yatsopano
Chowonadi ndi chakuti, logo yatsopanoyo siili chabe kukonzanso zomwe zinalipo mpaka pano, zomwe zinasunga zinthu ndi masanjidwe a logo yoyamba pa nthawi ya maziko a mtunduwo, mu 1948.
Kukonzanso kwadutsa njira yophweka - kutsazikana ndi zotsatira za 3D (kuwala ndi mthunzi), moni 2D kapena "flat design", yankho losavuta lomwe limagwirizana bwino ndi zosowa zamakono zamakono.
Kusiyana kwakukulu kuli muzolemba zomwe zimagwiritsidwa ntchito - zidachoka pamtundu wa serif kupita ku mzere wa mzere - komanso m'mawu oti "Lotus", omwe adakhala opingasa.
Lembetsani ku kalata yathu yamakalata
Ngakhale zili choncho, machesi amtundu pakati pa chikasu ndi British Racing Green otchuka omwe ali ofanana ndi mtunduwo akupitilizabe kukhalapo mu logo yatsopano. Mtsogoleri wa malonda a Lotus Simon Clare adanena mtunduwo "Anayang'ananso chizindikiro choyambirira cha Lotus ndipo anakumbukira filosofi ya Colin Chapman: kuphweka ndi kuwonjezera kupepuka."
Lotus adanenanso kuti "ikuyamba kusintha kwakukulu padziko lonse lapansi" ponena kuti idzagulitsa mitundu ingapo yatsopano m'zaka zikubwerazi kuti iwonjezere kufikira kwake ndikudzikhazikitsa ngati mtundu wapamwamba kwambiri wamitundu yopambana kwambiri kuti ipikisane ndi malonda kuchokera ku continental. Europe".