Chiyambireni ku Europe mu 1990, Lexus yachita malonda a magalimoto miliyoni imodzi, chochitika chofunikira kwambiri.
Chochitika ichi chinafika mu Seputembala chaka chino, modabwitsa mchaka chomwechi pomwe mtundu waku Japan umakondwerera zaka 30 zakukhazikitsidwa kwake komanso kupezeka kwake pamsika waku Europe.
Ngati simunadziwe, pazolinga zowerengera, malonda a Lexus Europe akuphatikizapo Western Europe (maiko a EU, UK, Norway, Iceland ndi Switzerland) ndi misika ina yakum'mawa monga Russia, Ukraine, Kazakhstan, dera la Caucasus, Turkey komanso ngakhale Israeli.
Nkhani yayitali kale
Tsopano popeza tazindikira kuti Lexus wagulitsa magalimoto miliyoni ku Europe, palibe chabwino kuposa kukudziwitsani pang'ono za mbiri ya mtunduwo kumbali iyi ya Atlantic.
Lembetsani ku kalata yathu yamakalata
Anafika ku Ulaya patangotha miyezi ingapo dziko lake litangoyamba kumene ku USA, Lexus anapanga kuwonekera kwake pano ndi chitsanzo chimodzi, LS 400. Ngakhale kuti anayambira pang'onopang'ono (inafika ku malonda a 1158 okha) chitsanzo ichi chidzayika maziko a chizindikiro ku Ulaya. .
Maziko amenewa anaphatikizanso njira yatsopano yopezera makasitomala ndi ntchito zomwe zimatsatira mfundo zachikhalidwe za ku Japan za omotenashi, zomwe zimanena kuti kasitomala ayenera kulandiridwa ndi chisamaliro ndi ulemu monga mlendo kunyumba.
Kuyambira nthawi imeneyo, Lexus yadzikhazikitsa yokha ngati imodzi mwazinthu zoyambirira zomwe zimagulitsira ma hybrids ndi RX 400h mu 2005. Kubetcha komwe kumatsimikizira kuti 44.8% ya magalimoto ogulitsidwa ku Ulaya ndi Lexus mpaka pano ndi ma hybrids. Masiku ano, ma hybrids amawerengera 96% yazogulitsa, gawo lomwe ku Portugal limakwera mpaka 99%.
Kubetcherana kwina kwamtunduwu kwakhala SUV, yomwe imagwirizana ndi mayunitsi 550,000 (oposa theka) ku Europe, ndipo mtundu wogulitsidwa kwambiri ku Europe ndi wa gulu ili, Lexus RX, mtundu wogulitsa kwambiri wamtunduwu. mu "Old Continent".
Pomaliza, mtundu waku Japan sunayiwale magalimoto amasewera, ndi dzina la Lexus "F" lomwe lapereka kale mitundu monga LFA yokhayokha, RC F ndi mitundu ya F SPORT yamitundu ya Lexus.