Pali mitundu yomwe imakhala yovuta kuiwala, ndipo Saab ndi imodzi mwa izo.
Wodziwika komanso wodziwika chifukwa cha mawonekedwe ake osiyanasiyana amagalimoto, Saab yasonkhanitsa gulu lankhondo lokhulupirika la mafani kwazaka zambiri. Ngakhale sanakhalepo kampani yayikulu yomanga kukula kwa Volkswagen, Toyota kapena GM - gulu lomwe lidalamula ndikupangitsa kuti izi zitheke… - Saab nthawi zonse adatha kupanga zatsopano ndikusiya chizindikiro chosazikika pamakampani amagalimoto. Makamaka pankhani yayankho lachitetezo, monga ma headrest achangu, kapena momwe amagwirira ntchito, ndi demokalase ya injini za turbo mumitundu yake, zotsatira zachidziwitso chachikulu mu gawo la ndege pomwe kugwiritsa ntchito ma turbos kudayamba Nkhondo Yachiwiri Yapadziko Lonse.
Zifukwa zomwe zinali zokwanira kuti BMW ikhale ndi chidwi chofuna mtundu waku Sweden. Kuphatikiza pa chikondi chomwe ogula ali nacho pamtunduwo, m'malingaliro athu, pali zifukwa zina zomwe zidapangitsa kuti BMW iganizire zogula za Saab. Chimodzi mwa izo ndi chakuti mitundu iwiriyi ili ndi mbiri yofanana: zonse zinayamba monga, mu chiyambi chawo, omanga ndege. Mochuluka kwambiri kotero kuti chizindikiro cha BMW ndi chodziwika bwino cha ndege: chopalasa. Kumbali inayi, ndi mitundu iwiri yoyambira, yomwe imakhala ndi zinthu zosiyanasiyana popanda kukhala zosiyana. Mwa kuyankhula kwina, kukongola, khalidwe ndi ntchito ndizofanana ndi zomwe zili muzinthu zonsezi, momwe amafikirako ndizosiyana.
M'lingaliro limeneli, Saab akhoza kukhala, m'tsogolomu, poyambira "zopangidwa ndi BMW", koma ndi chidwi chapadera kwa makasitomala osamala kwambiri komanso osakhala ndi chidwi ndi ntchito koma chitonthozo. Koma osati kokha! Saab ili ndi katundu wambiri wamafakitale, ma patent ndi luso lomwe silingayiwale. Munthawi imodzi, BMW imayang'ana gawo la msika watsopano (monga momwe imachitira ndi Mini), kuchepetsa ndalama zopangira, komanso kukulitsa "kudziwa" kwa mafakitale.
Nanga n’cifukwa ciani angoonetsa cidwi cawo? Pazifukwa ziwiri. Chifukwa kupereka mtengo wogula, mtengowo udzakhala wotsika kuposa nthawi zina. Kumbali inayi, ndalama zochotsera ntchito ndikuthetsa mapangano zapangidwa kale, chifukwa chake chizindikirocho sichikhalanso ndi udindo wamtsogolo woti chiwonjezeke. Mwanjira ina… BMW ingogula zomwe imakonda: dzina ndi “kudziwa”. Chifukwa chiyani zina zonse, BMW yotsalayo iyenera kupereka ndikugulitsa...
Zolemba: Guilherme Ferreira da Costa
Source: Saabunited