THE Mercedes-Benz akufuna kusonkhezeranso madzi. Ngakhale kuti msika wambiri umalankhula za kutha kwa bizinesi monga momwe tikudziwira, ndikulozera ku malonda a pa intaneti monga tsogolo - ndi mapeto omaliza a malonda -, chizindikiro cha nyenyezi tsopano chimati ayi; ndi kuti, osachepera ku Mercedes, kulumikizana ndi anthu kumakhalabe kofunikira - sitepe ina mu pulogalamuyi Zabwino Kwambiri Makasitomala!
Koma tiyeni tipite ndi magawo. Tangoganizani danga lalikulu, lalikulu, ndi makoma onyezimira ndi zipangizo zapamwamba, ndi mtundu wakuda ukuyesera kutulutsa kukongola, kukongola, kusinthasintha.
Mu danga, antchito atavala, komanso zakuda, ndipo onse ali ndi mapiritsi m'manja. Chenjerani ndi momwe amalandirira makasitomala ndikuwatsogolera kuwonetsero komwe galimoto iliyonse yamtundu wa nyenyezi imakhalanso ndi malo akeake - mndandanda waukulu pakhomo, ndi mapiritsi pafupi ndi mtundu uliwonse, kuti kasitomala athe, ndipo pomwepo, konzani galimoto yanu yamtsogolo.
Inu AMG , yowonetsedwa m'dera lakelo ndikukongoletsedwa ndi zokopa za mpikisano, kumene kasitomala akhoza kudabwa ndi kubangula kwa injini.
M’dera lina, komabe m’nyumbamo, magalimoto amtundu wa Mercedes-Benz amene anagwiritsidwa ntchito kale, anasonyezedwa mwaulemu womwewo ndipo pafupifupi ngati kuti anali atsopano, kuposa ngakhale amalonda!
Utumiki
Ponena za ntchitoyo, yomwe imalonjeza kuti ichitike m'njira yokhazikika kwa ogulitsa onse, chidwi kwambiri kwa kasitomala. Yemwe, kuyambira pomwe muwoloka chipata cholowera, adzatsagana ndi wolandila alendo - kuti musamve "kusiyidwa" kwa mphindi imodzi.
Kutengedwera ku imodzi mwa malo opumulirako, wogula amalankhula ndi woyang'anira malonda kapena wolandirira alendo - nthawi zonse zimatengera chifukwa chomwe chinawatengera kumalo ogulitsa - ndipo, ngati akufuna kuwona kapena kugula galimoto yatsopano, iwo adzathandizidwa mu kasinthidwe galimoto, kuyang'ana izo, mwina kudzera piritsi wantchito, kapena zowonetsera lalikulu pa makoma.
Lembetsani ku kalata yathu yamakalata
Pambuyo pake, galimotoyo itakonzedwa kale, wogulayo adzaperekedwa kwa wogulitsa, yemwe adzakwaniritsa mbali zonse za bizinesi. Izi zikutsatiridwa, masiku angapo pambuyo pake, ndi kuperekedwa kwa galimotoyo - yomwe idzakhala ndi ufulu, mosasamala kanthu za chitsanzo, ku mwambo wonse, m'malo amkati omwe amapangidwira mwachindunji cholinga chimenecho. Ndipo izi ziphatikiza, kuyambira pakuvumbulutsa galimotoyo ndi nyali inayake, kuwonetsa mawonekedwe agalimotoyo, kupereka makiyi omwe ali m'manja ndi m'bokosi laumwini, ndikuwunikira kukayikira konse kwa kasitomala pagalimotoyo.
Ngakhale ma workshop samathawe
Simukusiya ndi kubweretsa galimoto… Komanso pambuyo-Kugulitsa, ziyembekezo ndi zomverera anapereka lonjezo kukwera. Kuyambira pachiyambi pomwe, pamabizinesi atsopano, magawo aliwonse amakhala ndi msonkhano wake. Ndili ndi malo oloweramo mu AMG ndi magalimoto apamwamba, kuphatikiza chipinda chomasuka, chowala ndikuyang'ana msonkhano, pomwe eni ake azitha kuwona ndikudziwa zonse zomwe zikuchitika m'galimoto yawo "yokondedwa" - mwanaalirenji weniweni ..."Kugula Mercedes kuyenera kukhala kwapadera"
Kwa Britta Segger, membala wa Board of Directors a Daimler AG, njira yatsopano yomwe yaperekedwa, yomwe idapatsidwa dzina ". Makasitomala Abwino Kwambiri 4.0 "Komabe, ndi zambiri kuposa kusintha kosavuta pazithunzi za ogulitsa. M'malo mwake, ndi njira yonse yomwe, pofunafuna kuphatikiza zida zamakono - monga ntchito yodziwika bwino ya Mercedes Me - ndi ntchito yaumwini komanso yaumwini, ikufuna kupanga kugula galimoto yodziwika kukhala "chidziwitso chapadera".
Pozindikira kuti "nthawi zikusintha" komanso kuti "Digitization, mosakayika, ndikusintha masewera", Britta amakumbukira ndalama zomwe mamiliyoni ambiri pachaka adachita kuyambira 2013, mwachitsanzo, pakukhazikitsa magwiridwe antchito ndi ntchito zothandizira zomwe zilipo. kudzera pa Mercedes Me.
Pafupifupi zaka zisanu pambuyo kukhazikitsidwa kwa gawo loyamba la "Best Customer Experience" , nthawi yafika osati kungowonjezera kuperekedwa kwa pulogalamuyi ndikuthandizira njira zama digito zoyankhulirana ndi kampani, komanso kuwathandiza ndi ntchito yabwino komanso yosamala - chifukwa "zokumana nazo zakuthupi ndi zamalingaliro zikupitilizabe kukhala zofunika kwambiri. kwa makasitomala athu", akuwonjezera Tanja Webber, yemwe ali ndi udindo wowonetsa njira yatsopano yogulitsa.
"Tikufuna kupatsa makasitomala athu zochitika zapamwamba komanso zokumbukira - mosasamala kanthu kuti amagwiritsa ntchito nthawi yanji, malo, kapena njira. Kugula Mercedes-Benz kuyenera kukhala kosavuta monga kuyitanitsa bukhu. Zomwe zitipangitse kuti tiziyembekezera mu 2025 kuti 25% yazogulitsa padziko lonse lapansi ipangidwa pa intaneti ”.
Zosintha pa intaneti
Kusintha kwakukulu mosakayikira mu Mercedes me ID . Panthawi yomwe, malinga ndi zomwe wopanga amapanga, 95% ya makasitomala amagwiritsa ntchito kale magalimoto awo - makamaka, amatha kugwiritsidwa ntchito ndi eni eni agalimoto omwe si a Mercedes komanso ngakhale omwe alibe galimoto. !… —, mtundu wa da Estrela tsopano akufuna kupanga chizindikiritso cha aliyense wogwiritsa ntchito. Chifukwa chiyani? Kotero kuti dalaivala aliyense tsopano akhoza kukhala ndi Mercedes Me mu chifaniziro chake, payekha, momwe amangokhalira ndi zinthu zomwe zimamusangalatsa.
Panthawi imodzimodziyo, pulogalamuyo yokha idzawona kuwonjezeka kwa chiwerengero cha mautumiki omwe amapereka (alipo kale kuposa 80 ...), kupyolera mwa kulowa kwa mabwenzi atsopano ndi kupezeka kwa kayendedwe katsopano, magalimoto ndi e-shopping services. Pulogalamu yatsopano, yotchedwa Bertha, tsopano ikupezeka kuti mutsitse mitengo yagalimoto zoyaka ndi magetsi am'tsogolo, komanso kukulolani kulipira kuchokera pagalimoto yanu kudzera pa foni yanu yam'manja.
Madeti? Zitenga nthawi…
Ndi ogulitsa 6500 padziko lonse lapansi ndi ndondomeko yoyandikira makasitomala mothandizidwa ndi kukhazikitsidwa kwa zomangamanga zatsopano m'matawuni - Masitolo a Pop-Up, Mercedes Me Stores, MB City, Competence Centers, Drop-offs, and Service Factories - funso lomwe limakhalapo ndilo: " Liti? Kodi zonse zidzatha mpaka liti?”
Tsoka ilo, ili ndi tsiku lomaliza lomwe omwe ali ndi udindo wa Mercedes sanafune kupita patsogolo, akungofuna kunena kuti "zidzatenga nthawi yake".
Komabe, ndizotsimikizika kuti ndondomekoyi ikuchitika kale - Mercedes akunena kuti 450 yakonzekera kale kukonzanso -, ndi chizindikiro cha nyenyezi chikugogomezeranso kuti kukhazikitsidwa kwatsopano kudzalemekeza malingaliro ndi zofunikira za dziko lililonse.
Choncho, kudikira ndikuwona pamene kusintha kukuchitika, komanso ku Portugal, pokhala otsimikiza kuti, monga Tanja Webber adatsimikiziranso, "awa si mapeto a malonda, koma kubadwanso".
Zidzakhala?