Mapeto ake amachokera ku Brand Finance, kampani yopereka upangiri yapadziko lonse lapansi yomwe imagwira ntchito yowunikira komanso kutanthauzira mtengo wamtundu, ndipo yangopereka kumene kusanja kwa 2018 kwamagalimoto ofunikira kwambiri. Zomwe zikuwonetsa kuwuka pamalo oyamba a Mercedes-Benz, kutsatira kupitilira kwa opikisana nawo Toyota ndi BMW.
Malinga ndi kafukufukuyu, mtundu wa Stuttgart unapindula, poyerekeza ndi kope lomaliza la kusanja, kukula kodabwitsa kwa mtengo wamtengo wapatali, kulembetsa, mu dera lino, kuwonjezeka kochititsa chidwi kwa 24%. Chotsatira chomwe chidapangitsa kuti ikhale mtundu wagalimoto wamtengo wapatali kwambiri padziko lapansi, wokhala ndi mtengo wake wokwana ma euro 35.7 biliyoni.
Kumbuyo, mu malo otsatirawa olankhulirana, pali mtsogoleri yapita, Toyota Japanese, mtengo wa mayuro biliyoni 35.5, ndi wachitatu ndi malo otsiriza a yapita yachiwiri anaika, komanso German BMW, ndi mtengo wa 33,9 biliyoni €. .
Aston Martin ndiye mtundu womwe umakonda kwambiri, Volkswagen ndiye gulu lofunika kwambiri
Komanso pakati pa mfundo zomwe zikuyenera kuwonetsedwa, kutchulidwa kwa kukwera kwa stratospheric kwa Aston Martin, ndikukwera kwa 268%, kuyambira kukhala koyenera, mu 2018, chinachake chonga 2,9 biliyoni euro. Atachoka pamalo a 77 apitawa kupita pamalo a 24 apano.Pakati pa magulu a magalimoto, Gulu la Volkswagen ndilofunika kwambiri, pokhala lamtengo wapatali ngati 61.5 biliyoni.
Magalimoto amagetsi: Tesla imakwera kwambiri pazoyembekeza za ogula
Pakati pa magalimoto amagetsi ndipo ngakhale akadali kutali ndi omanga achikhalidwe, mothandizidwa ndi zopereka zomwe lero zikuphatikiza ma injini oyatsira moto ndi makina osakanizidwa ndi magetsi oyendetsa magetsi, chofunikira kwambiri kwa American Tesla, yemwe adangowuka kuyambira chaka chatha. Malo a 19, chifukwa cha kuwonjezeka kwa 98%. Chifukwa chake, ili ndi mtengo wa 1.4 biliyoni wa euro. Ndipo, izi, ngakhale kuti nthawi zonse nkhani za kuchedwa ndi mavuto luso kupanga latsopano Model 3.
Brand Finance pakati pa omwe adayambitsa ISO 10668
Pankhani ya Brand Finance, mlembi wa kafukufukuyu, sikuti ndi mlangizi yekha yemwe ntchito yake imayang'ana pakuzindikira kufunika kwa ma brand, komanso imodzi mwamakampani omwe adathandizira kukhazikitsa magawo apadziko lonse lapansi omwe amagwiritsidwa ntchito pofotokozera izi. Adayambitsa muyezo wa ISO 10668, dzina lomwe limaperekedwa pamachitidwe ndi njira zomwe zimagwiritsidwa ntchito pofotokoza zamtengo wapatali.
Onjezani kuti, pozindikira mtengo womaliza, zinthu zingapo zimaganiziridwa, zomwe zimayimiranso kuzindikira kwamtundu uliwonse. Ndipo, chifukwa chake, mu mtengo wa aliyense wa iwo.