Tsogolo la Mercedes-Benz. Kubetcha pa tramu ndi ma subbrands AMG, Maybach ndi G

Anonim

Mu gawo lomwe makampani amagalimoto "amakumana", nthawi yomweyo, zotsatira za mliri komanso gawo lakusintha kwakukulu ndikuyika magetsi pamagalimoto, Dongosolo latsopano la Mercedes-Benz zikuwoneka ngati "mapu" omwe cholinga chake ndi kutsogolera tsogolo la mtundu waku Germany posachedwa.

Zovumbulutsidwa lero, dongosololi silimangotsimikizira kudzipereka kwa Mercedes-Benz pamagetsi amtundu wake, komanso limadziwikitsa njira yomwe mtunduwo umafuna kuonjezera udindo wake ngati chizindikiro chapamwamba, kuwonjezera mbiri yake yachitsanzo ndipo, koposa zonse, kuwonjezeka. phindu.

Kuchokera pamapulatifomu atsopano mpaka kudzipereka kolimba kumagulu ake ang'onoang'ono, mumadziwa zambiri za dongosolo latsopano la Mercedes-Benz.

Mercedes-Benz Plan
Kumanzere kupita kumanja: Harald Wilhelm, CFO wa Mercedes-Benz AG; Ola Källenius, CEO wa Mercedes-Benz AG ndi Markus Schäfer, COO wa Mercedes-Benz AG.

Kupambana makasitomala atsopano ndicho cholinga

Chimodzi mwa zolinga zazikulu za njira yatsopano ya Mercedes-Benz ndikupambana makasitomala atsopano ndikuchita izi mtundu waku Germany uli ndi dongosolo losavuta: kukhazikitsa mitundu yake yaying'ono.

Lembetsani ku kalata yathu yamakalata

Chifukwa chake, kuwonjezera pa Mercedes-AMG yodziwika bwino ndi Mercedes-Maybach, kubetcha ndikukulitsa mtundu wamagetsi amtundu wa EQ ndikupanga mtundu wa "G" womwe, monga dzina limasonyezera, udzakhala ndi chithunzithunzi. Mercedes-Benz poyambira Class G.

Ndi njira yatsopanoyi, tikulengeza kudzipereka kwathu pakuyika magetsi pazogulitsa zathu.

Ola Källenius, Wapampando wa Management Board ya Daimler AG ndi Mercedes-Benz AG.

Mitundu yosiyanasiyana, zolinga zosiyanasiyana

kuyambira ndi Mercedes-AMG , dongosololi, choyamba, liyenera kuyamba kuyambira chaka cha 2021 ndikuyika magetsi osiyanasiyana. Nthawi yomweyo, dongosolo latsopano la Mercedes-Benz likufuna Mercedes-AMG kuti ipititse patsogolo kupambana komwe yawona mu Formula 1.

Koma za Mercedes-Maybach , iyenera kupezerapo mwayi pa mwayi wapadziko lonse lapansi (monga kufunikira kwamphamvu kwa msika waku China wamamodeli apamwamba). Pachifukwa ichi, mtundu wamtundu wapamwamba udzawona kukula kwake kawiri, ndipo magetsi ake amatsimikiziridwa.

Mercedes-Benz Plan
Kwa CEO wa Mercedes-Benz AG, cholinga chake chiyenera kukhala chowonjezera phindu.

Mtundu watsopano wa "G" umapezerapo mwayi pakufunika kwakukulu komwe jeep yodziwika bwino ikupitilizabe kudziwa (kuyambira 1979, pafupifupi mayunitsi a 400,000 agulitsidwa kale), ndipo zangotsimikiziridwa kuti idzakhalanso ndi mitundu yamagetsi.

Pomaliza, ponena za omwe mwina ndi amakono kwambiri amtundu wa Mercedes-Benz, a EQ , kubetcheranako ndikujambula omvera atsopano chifukwa cha ndalama zaukadaulo ndi chitukuko cha zitsanzo potengera nsanja zodzipatulira zamagetsi.

EQS panjira, koma pali zambiri

Ponena za nsanja zodzipatulira zamagetsi, sizingatheke kuyankhula za izi ndi ndondomeko yatsopano ya Mercedes-Benz popanda kulankhula ndi Mercedes-Benz EQS yatsopano.

Kale mu gawo lomaliza loyesa, Mercedes-Benz EQS iyenera kufika pamsika mu 2021 ndipo idzayambitsa nsanja yodzipatulira, EVA (Electric Vehicle Architecture). Kuphatikiza pa EQS, nsanja iyi iyambitsanso EQS SUV, EQE (onse akuyenera kufika mu 2022) komanso EQE SUV.

Mercedes-Benz Plan
EQS idzaphatikizidwa ndi mitundu ina itatu yopangidwa kutengera nsanja yake: sedan ndi ma SUV awiri.

Kuphatikiza pa mitundu iyi, kuyika magetsi kwa Mercedes-Benz kudzakhazikitsidwanso pamitundu yocheperako monga EQA ndi EQB, yomwe ikuyembekezeka kufika 2021.

Mitundu yonse yatsopanoyi ilowa nawo kale malonda a Mercedes-Benz EQC ndi EQV mu Mercedes-Benz' 100% yamagetsi yamagetsi.

Komanso mogwirizana ndi dongosolo latsopano la Mercedes-Benz, mtundu waku Germany ukupanga nsanja yachiwiri yoperekedwa kwa mitundu yamagetsi. Kusankhidwa kwa MMA (Mercedes-Benz Modular Architecture), ikhala maziko amitundu yophatikizika kapena yapakatikati.

Mercedes-Benz Plan
Kuphatikiza pa nsanja ya EQS, Mercedes-Benz ikupanga nsanja ina yokha yamitundu yamagetsi.

Mapulogalamu nawonso kubetcha

Kuphatikiza pamitundu yatsopano yamagetsi 100%, kubetcha pamitundu yaying'ono ndikukonzekera kuchepetsa mtengo wake wokhazikika mu 2025 ndi 20% kuposa 2019, dongosolo latsopano la Mercedes-Benz likufunanso kuyika ndalama pagawo la mapulogalamu. za magalimoto.

Ku Mercedes-Benz, sitiyesetsa kuchita chilichonse chocheperapo kuposa utsogoleri pakati pa opanga mitundu yamagetsi ndi mapulogalamu agalimoto.

Markus Schäfer, membala wa Management Board ya Daimler AG ndi Mercedes-Benz AG, yemwe ali ndi udindo wa Daimler Group Research ndi Mercedes-Benz Cars COO.

Pachifukwa ichi, mtundu waku Germany udadziwitsa makina opangira a MB.OS. Yopangidwa ndi Mercedes-Benz palokha, izi zipangitsa kuti mtunduwo ukhazikike pakati pa machitidwe osiyanasiyana amitundu yake komanso njira zolumikizirana ndi ogula.

Ikukonzedwa kuti itulutsidwe mu 2024, pulogalamu ya eni iyi imalolanso zosintha pafupipafupi ndipo ipangidwa ndi cholinga chopanga chuma chambiri chomwe chimalola kutsika mtengo kwamitengo.

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