Sōzō ndi mawu achijapani omwe amatanthauza "malingaliro ndi chilengedwe" mu Chipwitikizi. Ndipo ndi poyambira malo atsopano a Honda ku Portugal.
Sōzō, yomwe imachokera ku mgwirizano pakati pa Domingo Alonso Group ndi Salvador Caetano, ndi Honda woitanitsa kunja ku Portugal. Kampaniyo idayamba kugwira ntchito pa Epulo 1, ndipo kwa CEO ndi Managing Director Sérgio Ribeiro, kulowetsa mtundu wa Honda ku Portugal ndi ntchito yayikulu komanso yovuta:"Timakhulupirira kuthekera kwakukulu kwa mtunduwo ndipo cholinga chathu chachikulu ndikukwaniritsa kukula kwa malonda komwe kumagwirizana ndi kuthekera kwa Honda Automóveis ku Portugal. Kukula kwathu kudzathandizidwa kwambiri ndi njira yodziwika bwino ya malonda ndi malonda, komanso njira yokhazikika, yopindulitsa komanso yopikisana.
ZOYESA: Tayendetsa kale m'badwo wa 10 wa Honda Civic
Sérgio Ribeiro adayamikanso chifaniziro cha Honda ku Portugal, cholowa chomwe Sōzō akufuna kupindula nacho:
"Njira yathu idzaphatikizanso kukonzanso Honda, pogwiritsa ntchito ndalama zolimba zoyankhulana ndi anthu, zomwe zidzatithandiza kuti tigwiritse ntchito chizindikirochi ndikukopa ogula atsopano omwe, mwachizolowezi, sangaganizire kugula galimoto ya Honda. Ndipo tidayamba zovutazi m'njira yabwino kwambiri, popeza mwezi uno tikhala ndi kukhazikitsidwa kwa m'badwo wa 10 wa Honda Civic, imodzi mwazinthu zodziwika bwino zamtunduwu ku Portugal "
Tikukukumbutsani kuti Honda analipo ku Portugal kuyambira 1974 ndipo pano ali ndi malo ozungulira paki ya magalimoto oposa 125,000.
