Njira yopezera mwayi kwa Mercedes-Benz, BMW ndi Audi ku Europe ndikusangalatsa makasitomala kuti Genesis akuti safunikira kulowanso m'malo ogulitsa kapena malo ochitira zinthu ngati agula imodzi mwamitundu yawo.
Mu November 2015 dziko linadziwa Genesis, mtundu umafunika wa gulu South Korea Hyundai, amene anayamba ndendende msika wake, kenako United States of America, Russia, Australia, Middle East ndi China (mokha mu April 2021) .
N'zosadabwitsa kuti kulowa mu Europe kwatenga nthawi yayitali, podziwa kuti kutchuka kwa mtundu wa German umafunika kuzikika mozama (monga Volvo ndi, mochulukira pambuyo kukana koyamba, Lexus), pokhalanso m'dera lino kuti kasitomala ndi wovuta kwambiri. Monga momwe Dominique Boesch mkulu wa bungwe la Genesis ku Ulaya akufotokozera:
Dominique Boesch, General Director wa Genesis Europe"Ili likhala vuto lathu lalikulu, chifukwa ogula ku Europe pamsika womwe akufuna ndi wodziwa komanso wovuta kwambiri padziko lonse lapansi, koma ndikudziwa kuti ndife okonzeka."
Tyrone Johnson, wotsogolera zaukadaulo wa mtundu watsopano, amathandizira lingaliro ili, ndikutsimikizira kuti "mitundu yomwe imayamba kugulitsidwa chaka chino inali chandamale chakusintha kofunikira pankhani ya chassis ndi injini, ndikuyesa kokwanira padera la Nürburgring, osati kukwaniritsa. nthawi zabwino kwambiri, koma kupereka chitonthozo chapamwamba kwambiri pamagalimoto athu. ”
Genesis imayamba ndi ngongole zambiri potengera mtundu wa zitsanzo zake, kaya Albert Biermann, nambala 1 yamphamvu mumagulu agululi, yakhala yodziwika bwino pamakampani awa patatha zaka zambiri akutsogolera chitukuko cha BMW M omwe ali. umboni mu mutu uwu.
Chidziwitso cha msika wa ku Ulaya ndi zomwe kasitomala akufuna chinali, kwenikweni, chofunikira pakusankha kwa akuluakulu angapo a Genesis, kuyambira ndi bwana wake wamkulu, Boesch, yemwe akuchokera ku likulu la kampani ku Frankfurt (kanthawi kochepa m'nyumba yomweyo Hyundai , ku Offenbach , koma ndikupita kumalo ake omwe akukonzekera kwa miyezi ingapo yotsatira) adzafotokozera molunjika kwa Jay Chang, CEO wa Genesis ku Seoul.
Adzagwiritsa ntchito zomwe adapeza pazaka 20 zomwe adakhala ku Audi, pantchito yomwe anali manejala wamkulu wa mphete ku South Korea, Japan ndi China, asanabwerere ku Europe ngati director director a Audi ndipo pambuyo pake, director of the Global Retail Strategy yamtsogolo.
kondani kasitomala
Ndipo ndendende m'derali kuti malingaliro ena omwe Genesis akufuna kupanga kusiyana kwa ena ku Ulaya adzagwiritsidwa ntchito, monga Boesch akunena:
Dominique Boesch, General Director wa Genesis Europe"Mu pulani ya zaka zisanu yomwe timapanga mgwirizano ndi kasitomala aliyense, galimoto yanu ikuyembekezeka kutengedwa ndikubwezeredwa kunyumba/kuofesi ndi Genesis Personal Assistant wanu, kuti musabwererenso kumalo ogulitsira kapena malo ogwirira ntchito. moyo wonse."
Choncho, n'zosadabwitsa kuti maukonde a concessions yafupika (poyamba atatu okha - London, Zurich ndi Munich -, koma ndi kukula anakonza) ndi kuti mtendere wa m'maganizo ndi waukulu, mu zaka zisanu dongosolo chithandizo kwa Makasitomala a Genesis amaphatikiza chitsimikiziro chagalimoto, chithandizo chaukadaulo, chithandizo cham'mphepete mwa msewu, galimoto yolowa m'malo, ndi mamapu apamlengalenga ndi zosintha zamapulogalamu zomwe zimatumizidwa kugalimoto.
Chithunzi cha GV80
Mfundo ina yotengera njira yotsatsira ndikukhazikitsa mitengo imodzi, yosagawika, mchitidwe womwe unali wofunikira kwa Apple ndipo tsopano ukugwira ntchito pamagalimoto (gawo lomwe lidzakhala ndi zovuta zina zochititsa chidwi chifukwa cha zomwe zidakalipobe. machitidwe osiyanasiyana azachuma a dziko ndi dziko, monga tikudziwira bwino ku Portugal…).
Njira imeneyi kulenga kusiyana mu utumiki kasitomala anali chimodzi mwa zinthu zofunika bwino bwino Lexus pamene anafika mu US mu 90s ndipo analola kuti agonjetse utsogoleri mu msika uwu mu zaka zisanu zokha, chinachake chosatheka ku Ulaya, kumene alter- ego mtundu wa Toyota Gulu ikupitilizabe kukhala ndi malonda ochepa kwambiri.
Chithunzi cha G80
Dizilo, Mafuta ndi Magetsi
Genesis akudziwa kuti nkhondoyo idzakhala yolimba ku Europe, koma ikubetcha pamitundu inayi chaka chino kuti ipangitse chidwi: ma sedan a G70 ndi G80 ndi ma SUV (omwe akuyenera kukhala ofunikira kwambiri) GV70 ndi GV80, ndikukhazikitsa kwapadera. chitsanzo cha msika waku Europe mu theka loyamba la 2022.
"Pakadali pano padzakhala injini zinayi ndi zisanu ndi chimodzi, Dizilo ndi mafuta (komanso zoyendetsa kumbuyo ndi magudumu anayi), koma kumayambiriro kwa chaka chamawa tidzakhala ndi Genesis 100% yamagetsi, G80, yomwe idzatsatiridwa ndi mitundu ina iwiri yopanda mpweya (mmodzi wa iwo wokhala ndi pulatifomu inayake), komanso mu 2022", akulonjeza Tyrone Johnson, yemwe amazindikira kuti sizingakhale mwanjira ina: "ukwati uwu pakati pa zapamwamba ndi zoyendetsa magetsi. nzosapeŵekanso pa Genesis”.
G80 mkati
Kodi Europe idzachita bwanji ndi Genesis?
Luc Donckerwolke ndi katswiri wina wamakasitomala waku Europe, patatha zaka zoposa makumi awiri (1992-2015) akugwira ntchito mu Gulu la Volkswagen, ndi utsogoleri wa mapangidwe a Bentley ngati amodzi mwamaudindo ake ofunikira kwambiri. Nzika yeniyeni yapadziko lonse lapansi (yobadwira ku Peru ndi nzika yaku Belgian, yomwe idakhala ku France, Germany, Spain ndi South Korea), Donckerwolke amafotokozera nzeru za Genesis monga "Athletic Elegance", zopangidwa ndi zinthu zomwe zimasonyeza mphamvu, chitetezo ndi kuphweka:
Luc Donckerwolke, Creative Director, Hyundai Motor Group"Mwachitsanzo, m'magulu athu, sitikufuna kupereka "zakudya" zazikulu, koma chakudya chopatsa thanzi chomwe chimayendetsedwa ndi wophika mkate wokoma mtima, kotero kuti kasitomala ali ndi zonse zomwe amakonda kwambiri panthawi yomwe akufuna. ” .
Genesis X Concept, mutu wotsatira pamapangidwe amtundu.
Zidzakhala zosangalatsa kuwona zomwe msika waku Europe udachita pakubwera kwa mtundu uwu, podziwa kuti anthu aku South Korea adatsata njira yofananira ndi mitundu yaku Japan pakupanga kwawo kumayiko ena, koyamba ku United States of America kenako ku Europe ndikutenga. theka la nthawi yomwe zidatenga Toyota, Nissan kapena Honda kukhala zofunikira m'misika iyi.
Mu 2020 Genesis idagulitsa magalimoto 130,000 padziko lonse lapansi, kupitilira 5% yamagalimoto omwe adalembetsedwa ndi mtsogoleri pakati pamakampani otsogola, Mercedes-Benz.
Koma m'gawo loyamba la 2021 Genesis 8222 yogulitsidwa ku US ili kale pamwamba pa 10% ya (78 000) yolembedwa ndi mtsogoleri Mercedes ndi machitidwe osiyanitsa pokhudzana ndi ntchito yamakasitomala (kuwerenga, kuwongolera ndi kuwongolera) ndi zotsatira zabwino. m'maphunziro odalirika / abwino a JD Power (omwe adathandizira kupambana kwa Lexus m'dzikolo zaka makumi atatu zapitazo) atha kuloleza kukula kwakukulu m'zaka zikubwerazi.
Misika yaing'ono yozungulira ku Europe, monga Portugal, sinaphatikizidwe mu kalendala yakukulitsa ya Genesis mu kontinenti ino, koma kubwera kwawo ku Portugal sikungachitike theka lachiwiri lazaka khumi izi.