Pali zaka 70 za kukwera ndi kutsika, zomwe zimachitika Magalimoto a Lotus ankadziwa nthawi zosiyana kwambiri, kuyambira kutchuka komwe kumabwera chifukwa cha mpikisano, mpaka ku zovuta zachuma zomwe zinakakamiza kampaniyo kukhalabe mumtundu wa limbo. Ngakhale pangozi yotseka zitseko chifukwa chosowa ndalama.
Komabe, patatha zaka zitatu za kukonzanso ndalama kunachitika ndi kufika pa malo a Luxembourger Jean-Marc Gales, mu 2014 (anasiya udindo mu June 2018), ndi zotsatira kubwerera ku phindu mu 2017, Lotus kufika zaka 70 za moyo. m'mawonekedwe abwino kuposa kale. Tsopano zolembedwa bwino, ndi kanema, zomwe zili ndi mitundu iwiri yotchuka kwambiri kuchokera ku mtundu wa Hethel: Exige ndi Evora 410 Sport.
Motsogozedwa ndi antchito awiri akampani, magalimoto awiriwa adadzipereka kuti alembe nambala 70 pansi panjira yoyeserera ya opanga ndikugwiritsa ntchito labala yamatayala kuposa ma seti ena a matayala.
Chilengezo cha Magalimoto a LotusIchi ndi chikondwerero chosangalatsa komanso chopanda ulemu chomwe chikupitilizabe kuwunikira luso la woyambitsa wake, Colin Chapman. Mu 1948, Chapman adamanga galimoto yake yoyamba yampikisano mu garaja yaying'ono yaku London, kutsatira malingaliro ake akusintha kwa magwiridwe antchito. Anayambitsa Lotus Engineering mu 1952, tsiku lomwe kampaniyo sinasiye kupanga zamakono, mumsewu ndi magalimoto ampikisano. Posintha chikhalidwe ndi cholinga cha mapangidwe agalimoto, Chapman anali patsogolo pamalingaliro atsopano, malingaliro ake akutsimikizira kuti ndi othandiza masiku ano monga momwe analili zaka 70 zapitazo.
zakale zovuta
Ngakhale kuti pali phwando lomwe akudzipeza ali nalo panthawiyi, zoona zake n'zakuti zaka 70 sizinali zophweka. Chifukwa cha zovuta zachuma, "inamezedwa" mu 1986 ndi General Motors.
Komabe, kasamalidwe ka America sikadzasungidwa kwa nthawi yayitali ndipo, zaka zisanu ndi ziwiri zokha pambuyo pake, mu 1993, Lotus idagulitsidwa kwa A.C.B.N. Malingaliro a kampani Holdings S.A. of Luxembourg. Kugwira molamulidwa ndi Italy Romano Artioli, yemwe panthawiyo anali ndi Bugatti Automobili SpA, komanso yomwe ikanakhalanso udindo waukulu woyambitsa Lotus Elise.
Komabe, kutchulidwa kwa zovuta zachuma za kampaniyo kunayambitsa kusintha kwatsopano kwa manja, ndikugulitsa Lotus, mu 1996, ku Malaysian Proton. Zomwe, pambuyo pa ndondomeko yokonzanso zachuma yomwe inachitika m'zaka zaposachedwa, idasankha kugulitsa, mu 2017, opanga magalimoto ang'onoang'ono aku Britain, kwa eni ake a Volvo, Chinese Geely.
Kulowa kwa Geely (ndi njira)
Ngakhale posachedwa, kulowa kwa gulu lamagalimoto aku China kumalonjeza, komabe, kukhala ngati baluni yofunikira ya okosijeni kwa Magalimoto a Lotus. Pomwepo, chifukwa Geely adalengeza kale kuti ali wokonzeka kuyika ndalama zokwana mapaundi 1.5 biliyoni, oposa 1.6 biliyoni, mu mtundu wa Hethel, kuti apange Lotus mmodzi mwa osewera akuluakulu pakati pa opanga magalimoto padziko lonse lapansi.
Malinga ndi British Autocar, gawo lina la njira zomwe zafotokozedwa kale ndi kuwonjezeka kwa magawo a Geely ku Lotus, kupitirira 51% yomwe ilipo panopa. Chinachake chomwe, komabe, chidzatheka pokhapokha pogula magawo kuchokera kwa mnzake waku Malaysia, Etika Automotive.
Panthawi imodzimodziyo, Geely akukonzekera kumanga malo atsopano opangira mapangidwe ndi zatsopano ku Hethel, likulu la Lotus, komanso kulemba ntchito akatswiri ena a 200. Zomwe zidzatha kupereka chithandizo ku fakitale yatsopano yomwe gulu lachi China likuvomerezanso kumanga, ku Midlands, mwamsanga pamene malonda a Lotus ayamba kukula.
Ponena za Geely adavomereza kale kumanga fakitale yatsopano ku China, kuti athandizire kugulitsa magalimoto a Lotus kumisika yakum'mawa, Li Shufu, wapampando wa Zhejiang Geely Holding Group Co. chizindikirocho, pamtunda wa Britain.
Li Shufu, Chairman wa Zhejiang Geely Holding Group Co. LtdTidzapitirizabe kuchita zomwe tachita ku London Taxi Company: British engineering, British design, British kupanga. Sitikuwona chifukwa chilichonse chosinthira zaka 50 zakuchitikira ku China; asiyeni [Magalimoto a Lotus] achite zomwe akuchita bwino ku Britain.
Kupanga Lotus kukhala mtundu wapamwamba padziko lonse lapansi ndi… kupikisana ndi Porsche?
Ponena za zolinga zomwe zafotokozedwa kale za mtundu waku Britain, wochita bizinesiyo adatsimikizira, m'mawu ku bungwe lazofalitsa nkhani ku Bloomberg, "kudzipereka kwathunthu pakuyikanso Magalimoto a Lotus ngati mtundu wapadziko lonse lapansi" - wapamwamba m'lingaliro la kuyika chizindikiro, osati mawonekedwe mwachindunji. zokhudzana ndi zitsanzo zawo, mtundu wamagulu omwe tingapeze, mwachitsanzo, ku Ferrari. Ndi mphekesera zomwe zikulozera ku Germany Porsche ngati mpikisano "wowomberedwa pansi".
Zikafika pazinthu zatsopano, zomwe zimatsutsana kwambiri ndi SUV, yomwe idakonzedwa kuti iwonetsedwe mu 2020, yomwe idzalandira ukadaulo wake wambiri kuchokera ku Volvo. Mwachiwonekere, Lotus iyi yomwe inali isanachitikepo, idzagulitsidwa ku China kokha.
Chosangalatsa kwambiri kwa okonda ndi kutsatsa kwamasewera, komwe kuli pamwamba pa Evora, mtundu wa Lotus Esprit wamasiku ano. Ndipo, ndithudi, wolowa m'malo mwa Elise, yemwe adayambitsidwa mu 1996, ndipo ayenera kuonjezera malo ake, pamtengo ndi ntchito.
© PCauto
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