Mlanduwu ukhoza kunenedwa m'mizere ingapo: Advertising Authority ya United Kingdom idaganiza zoletsa kuwonetsa filimu yotsatsa yatsopano. Volkswagen Polo , yozikidwa pa mfundo yakuti zimenezi zinalimbikitsa, pakati pa madalaivala, chidaliro “chopambanitsa” m’makina owathandiza kuyendetsa galimoto ndi chitetezo.
Mufilimuyi, yomwe tikukukumbutsani pano, ndi machitidwe otetezera chitetezo, monga kuyang'anira malo akhungu, omwe amatha kulepheretsa dalaivala wachinyamata ndi bambo ake omwe ali ndi mantha, omwe ali m'badwo watsopano wa Volkswagen Polo, kuti asagundidwe ndi galimoto. Kapenanso, chifukwa cha mabuleki odzidzimutsa pozindikira anthu oyenda pansi, amadutsa msungwana yemwe akuwoloka msewu.
Pofuna kuyamikira ubwino wokhalapo kwa zipangizozi, filimuyo inamaliza kulimbikitsanso madandaulo kuchokera kwa ogula asanu ndi mmodzi, ndi Advertising Authority ya United Kingdom. Izi, poimbidwa mlandu wolimbikitsa kuyendetsa galimoto koopsa, poyerekezera ubwino wa machitidwe otetezera galimoto.
Volkswagen amatsutsa
Poyang'anizana ndi milanduyi, Volkswagen adayesa kutsutsa malingalirowa, akutsutsa kuti palibe chilichonse mufilimuyi "chimalimbikitsa kapena kulimbikitsa kuyendetsa galimoto yoopsa, yopikisana, yosasamala kapena yosasamala". Kukonda kufotokoza dalaivala yemwe amawonetsedwa muzotsatsa ngati "wopusa, wopanda mwayi komanso wokonda ngozi", zomwe sizidzasiya kukayikira muzithunzi zomwe amasewera, "zokokomeza moseketsa".
Ponena za momwe zinthu ziliri, Volkswagen imatetezanso kuti sikungakhale kotheka kuwonetsa mtengo wowonjezera wa machitidwe ake otetezera, osawonetsa momwe amachitira zinthu zoopsa. Ngakhale, akugogomezera, izi zawonetsedwa mu "njira yolondola komanso yodalirika".
Ulamuliro Wotsatsa Uli Pamalo
Ngakhale kuti omanga amakangana, chowonadi ndi chakuti UK Advertising Authority inatha kuweruza mokomera otsutsawo, poganizira kuti, polimbikitsa "kukhulupirira" machitidwe a chitetezo, filimuyi imalimbikitsanso kuyendetsa mosasamala.
UK High Authority for AdvertisingZimaganiziridwa kuti kudalira machitidwe apamwamba achitetezo omwe amawonetsedwa mufilimuyi kumabweretsa kukokomeza kwa mphamvu yake, ndi kamvekedwe kake kakulengeza koyitanira kuyendetsa mosasamala. Momwemo, zimapanga kuphwanya Malamulo, kotero kuti filimu yotsatsa filimu isapitirire kuwonetsedwa, ndipo tachenjeza kale Volkswagen kuti asalimbikitse kuyendetsa mosasamala, powonjezera ubwino wa machitidwe otetezera omwe alipo m'magalimoto.
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