Patha pafupifupi theka la chaka tisananene kuti a tsogolo la anzeru akhoza kukhala pa waya. Tsopano, malinga ndi nyuzipepala yazamalonda yaku Germany Handelsblatt , tsogolo lomwelo lidzasankhidwa kumapeto kwa chaka chino ndi Daimler, gulu la magalimoto lomwe limayang'aniranso Mercedes-Benz.
Zifukwa zomwe zingatheke komanso zovuta kwambiri zimagwirizana ndi Kulephera kwa Smart kupanga ndalama.
Daimler samawulula momwe ndalama zamakampani ake zimagwirira ntchito padera, koma m'zaka zake 20 (zidawonekera mu 1998), akatswiri amayerekeza kuti zotayika za Smart zimafika mabiliyoni angapo a mayuro.
Ngakhalenso chitukuko chophatikizana ndi Renault m'badwo wachitatu wa awiri , kugawana ndalama zachitukuko ndi Twingo ndikubweretsanso forfour, zikuwoneka kuti zabweretsa phindu lomwe mukufuna.
Lembetsani ku kalata yathu yamakalata
Kupanikizika kuli kumbali ya Smart kuti apereke zotsatira. Dieter Zetsche, CEO waposachedwa wa Daimler, komanso m'modzi mwa oteteza komanso olimbikitsa kukhazikika kwa Smart, adzalowetsedwa m'malo mwa wamkulu wa gululi ndi Ola Kallenius, mkulu wapano wa chitukuko, ndikuyambanso ndi chidziwitso ku AMG, komwe mtundu wabizinesi wa zitsanzo zamphamvu ndi zodula ndizotsika mtengo komanso zomveka.
Malinga ndi magwero a nyuzipepala ya ku Germany, Ola Kallenius sadzakhala ndi vuto "kupha chizindikiro ngati kuli kofunikira". Ali pansi pampanipani Phindu la Daimler latsika ndi 30% chaka chatha , kotero kuti pambuyo potenga utsogoleri wa gulu, ndalama ziyenera kutsika ndipo phindu liyenera kukwera, zomwe zikutanthawuza kuyang'anitsitsa zochita zonse za gulu.
Njira yodziwika yosinthira Smart kukhala mtundu wamagetsi wa 100%, kuyambira chaka chamawa, ikhoza kukhala yopanda phindu kutsimikizira tsogolo lake, zonse chifukwa cha kukwera mtengo komwe kungabweretse kusinthaku.
Tsogolo la Smart? Tiyeni tisiye mawu awa kuchokera ku Evercore ISI, banki yogulitsa ndalama, m'makalata kwa osunga ndalama:
Sitingathe kuwona momwe bizinesi ya microcar ya ku Germany imatha kupanga phindu; ndalama zake ndizokwera kwambiri.