Chaka chilichonse mlangizi wa ku North America Interbrand amapereka lipoti lake pamtundu wamtengo wapatali wa 100 padziko lapansi ndipo chaka chino sichimodzimodzi. Monga zidachitika chaka chatha, mitundu 15 yamagalimoto ndi gawo la Top 100 iyi.
Pali zipilala zitatu zowunikira kuti Interbrand ipange mndandandawu: momwe ndalama zimagwirira ntchito pazogulitsa kapena ntchito zamtundu; udindo wa mtunduwu posankha zogula komanso mphamvu zamtundu kuti ziteteze zomwe kampani ipeza m'tsogolo.
Zinthu zina 10 zimaganiziridwa pakuwunika, zogawidwa m'magulu atatu. Utsogoleri, Kutengapo mbali ndi Kufunika Kwake. Poyamba, Utsogoleri, tili ndi zinthu zowongolera, chifundo, kulinganiza ndi kufulumira; chachiwiri, Kuphatikizidwa, tili ndi kusiyana, kutenga nawo mbali ndi mgwirizano; ndipo chachitatu, Kufunika, tili ndi zinthu kukhalapo, kuyanjana ndi kudalira.
Ngati chaka chatha mliriwu udakhudzanso mtengo wamtundu wamagalimoto, mosiyana ndi mitundu ina yopanda magalimoto, makamaka mitundu yaukadaulo, yomwe idapindula ndi kufulumira kwakusintha kwa digito mchaka chathachi, mu 2021 pali kuchira. mtengo wotayika uja.
Kodi mitundu 15 yamagalimoto amtengo wapatali ndi iti?
Mtundu woyamba wamagalimoto pakati pa 100 wamtengo wapatali kwambiri ndi Toyota, womwe umabwera mu 7th malo, udindo womwe wakhala nawo kuyambira 2019. Ndipotu, nsanja mu 2021 ndikubwereza zomwe tidaziwona mu 2020 ndi 2019: Toyota, Mercedes- Benz ndi BMW. Mercedes-Benz nthawi yomweyo ili kumbuyo kwa Toyota, kukhala magalimoto awiri okha mu Top 10.
Chodabwitsa chachikulu cha chaka chinali kukwera kokongola kwa Tesla. Ngati mu 2020 idatuluka mu Top 100 mwazinthu zamtengo wapatali kwambiri, kufika pa 40th yonse, chaka chino idakwera mpaka 14th yonse, kukhala mtundu wa 4 wagalimoto wamtengo wapatali, ndikuchotsa Honda pamalo amenewo.
Onetsaninso za Audi ndi Volkswagen, zomwe zidaposa Ford, komanso MINI, zomwe zidasintha malo ndi Land Rover.
- Toyota (7th chonse) - $54.107 biliyoni (+ 5% pa 2020);
- Mercedes-Benz (8th) - $ 50.866 biliyoni (+ 3%);
- BMW (12th) - $ 41.631 biliyoni (+ 5%);
- Tesla (14th) - US $ 36.270 biliyoni (+ 184%);
- Honda (25th) - $ 21.315 biliyoni (-2%);
- Hyundai (35th) - $ 15.168 biliyoni (+ 6%);
- Audi (46th) - $ 13.474 biliyoni (+ 8%);
- Volkswagen (47th) - $ 13.423 biliyoni (+ 9%);
- Ford (52nd) - $ 12.861 biliyoni (+ 2%);
- Porsche (58th) - $ 11.739 biliyoni (+ 4%);
- Nissan (59th) - $ 11.131 biliyoni (+ 5%);
- Ferrari (76th) - $ 7.160 biliyoni (+ 12%);
- Kia (86th) - $ 6.087 biliyoni (+ 4%);
- MINI (96th) - 5.231 biliyoni euro (+ 5%);
- Land Rover (98th) - 5.088 miliyoni madola (0%).
Kunja kwa mitundu yamagalimoto ndikuyambiranso Top 100 yonse, mitundu isanu yamtengo wapatali kwambiri padziko lonse lapansi malinga ndi Interbrand onse ali m'gawo laukadaulo: Apple, Amazon, Microsoft, Google ndi Samsung.
Gwero: Interbrand