Mbiri ya Logos: Toyota

Anonim

Monga ena ambiri opanga magalimoto, Toyota sanayambe ndi kupanga magalimoto. Mbiri ya mtundu waku Japan idayamba chakumapeto kwa zaka za m'ma 20, pomwe Sakichi Toyoda adapanga zowongolera zodziwikiratu, zapamwamba kwambiri panthawiyo.

Pambuyo pa imfa yake, chizindikirocho chinasiya malonda a nsalu ndipo chinatenga kupanga magalimoto (ouziridwa ndi zomwe zinkachitika ku kontinenti yakale) dzino ndi msomali, zomwe zinkayang'anira mwana wake, Kiichiro Toyoda.

Mu 1936, kampani - amene anagulitsa magalimoto ake pansi pa dzina banja Toyota (ndi chizindikiro pansi kumanzere) - adayambitsa mpikisano wa anthu kuti apange chizindikiro chatsopano. Pa zolembedwa zoposa 27,000, zolembedwa zosankhidwazo zinapezeka kuti ndi zilembo zitatu zachijapanizi (pansi, pakati) zomwe pamodzi zimamasulira kuti “ Toyota “. Chizindikirocho chinasankha kusintha "D" kwa "T" m'dzina chifukwa, mosiyana ndi dzina la banja, izi zimangofunika zikwapu zisanu ndi zitatu zokha kuti zilembedwe - zomwe zimagwirizana ndi nambala yachijapani yamwayi - ndipo inali yowoneka bwino komanso yophweka.

ONANINSO: Galimoto yoyamba ya Toyota inali kope!

Chaka chotsatira, ndipo kale ndi chitsanzo choyamba - Toyota AA - chozungulira misewu ya ku Japan, Toyota Motor Company inakhazikitsidwa.

Toyota_Logo

Kumayambiriro kwa zaka za m'ma 1980, Toyota inayamba kuzindikira kuti chizindikiro chake sichinali chokongola kumisika yapadziko lonse, zomwe zikutanthauza kuti mtunduwu nthawi zambiri umagwiritsa ntchito dzina lakuti "Toyota" m'malo mwa zizindikiro zachikhalidwe. Momwemo, mu 1989 Toyota adayambitsa chizindikiro chatsopano, chomwe chinali ndi ma ovals awiri ozungulira, ozungulira mkati mwa hoop yaikulu. Iliyonse mwa mawonekedwe a geometric awa idalandira mikombero ndi makulidwe osiyanasiyana, ofanana ndi zojambulajambula za "burashi" zochokera ku chikhalidwe cha ku Japan.

Poyamba, zinkaganiziridwa kuti chizindikiro ichi chinali chongopeka chabe cha mphete zopanda phindu la mbiri yakale, zosankhidwa mwa demokalase ndi chizindikirocho ndipo mtengo wake wophiphiritsa unasiyidwa ku malingaliro a aliyense. Pambuyo pake zinaganiziridwa kuti zowulungika ziwiri za perpendicular mkati mwa mphete yokulirapo zimayimira mitima iwiri - ya kasitomala ndi ya kampani - ndipo chowulungika chakunja chimayimira "dziko lomwe likukumbatira Toyota".

Toyota
Komabe, logo ya Toyota imabisa tanthauzo lomveka komanso lomveka. Monga mukuonera pachithunzi pamwambapa, zilembo zisanu ndi chimodzi zilizonse za dzina lachizindikiro zimakokedwa mochenjera pachizindikirocho kudzera m'mphetezo. Posachedwapa, logo ya Toyota idawonedwa ndi nyuzipepala yaku Britain The Independent ngati imodzi mwa "zopangidwa bwino kwambiri".

Kodi mukufuna kudziwa zambiri za ma logo amtundu wina?

Dinani pa mayina azinthu zotsatirazi: BMW, Rolls-Royce, Alfa Romeo, Peugeot. Kuno ku Razão Automóvel, mudzapeza "mbiri ya logos" sabata iliyonse.

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