MINI yangolengeza mgwirizano ndi Vhils Studio, Iminente ndi Plataforma Underdogs, monga njira yodziwira mawu okhudzidwa kwambiri pazochitika za chikhalidwe chakumatauni.
Pamwambo womwe unachitika ku Panorâmico de Monsanto, pakatikati pa Lisbon, mtundu wa BMW Gulu unatenganso mwayi wowonetsa mitundu yatsopano yamitundu, yomwe ilipo kale ku Portugal.
Mgwirizano wa MINI ndi mabungwe atatu azikhalidwe awa utha chaka chimodzi, ndikuthekera kowonjezera.
Zimakhala ndi chiyani?
MINI, yomwe ili ndi chikhalidwe chakumatauni kwambiri, yagwirizana ndi Vhils Studio, Iminente ndi Underdogs kuti apange mapulojekiti ofanana omwe amathandiza kuti moyo ukhale wabwino m'mizinda, nthawi zonse kudzera muzojambula.
Cholinga chake ndi kutsindika (zowonjezereka) kugwirizana kwa chizindikiro cha British ku chikhalidwe cha m'tawuni ndikulimbitsa khalidwe losokoneza lomwe lakhala likutsatizana nalo zaka zingapo zapitazi, panthawi yomweyi "limapereka mawu ku gawo lazojambula".
Chotsatira choyamba cha mgwirizanowu ndi filimu - yomwe "idzawonetsedwa" pa malo ochezera a pa Intaneti a malonda omwe akukhudzidwa - zomwe zimasonyeza kuti mabungwe anayiwa amagawana makhalidwe monga kulolerana, kufanana, mgwirizano ndi kuphatikizika.
Komabe, masitepe otsatirawa afotokozedwa kale bwino. Chotsatira chiri mu September, pa Chikondwerero cha Iminente (chomwe chidzakhala ndi chithandizo cha MINI), chomwe kwa nthawi yoyamba chidzakhala ndi cinema yoyendetsa galimoto. Pulogalamuyi "ikukonzedwa" mogwirizana ndi wojambula Vhils.
Kwa Pedro Faria, MINI Brand Manager ku Portugal, mgwirizanowu, womwe ndi gawo la projekiti yapadziko lonse ya MINI Voices, umalumikizana bwino ndi mzimu wamatawuni, womwe unkafuna kukhala ndi chidwi chofuna kusintha mizinda.
Pedro Faria, MINI Brand Manager ku PortugalNdife okondwa kwambiri ndi mgwirizano ndi mabungwe atatuwa azikhalidwe, odziwika padziko lonse lapansi komanso padziko lonse lapansi, chifukwa cha luso lawo komanso luso lawo. Kutha kugawana zomwe zachitika, kuphunzira za malingaliro ena ndikuchita nawo ntchito zosiyanasiyana zidzalola kuti chizindikirocho chikhale ndi mawu ogwira mtima pa chikondwerero cha chikhalidwe cha m'matauni, monga kayendetsedwe ka kusintha kopita patsogolo kwa mizinda. Ndithu, chinthu chabwino kwambiri kwa MINI.
Kumbali ina, Romain Trevisan, Mtsogoleri wamkulu wa Vhils Studio, Iminente ndi Underdogs akufotokoza kuti cholinga chake ndi "kupanga pamodzi ndi ntchito zaluso za MINI zomwe zingathandize motsimikizika kuti alemeretse nsalu zaluso zamatawuni komanso kupititsa patsogolo moyo m'mizinda" .
Mitundu yatsopano idathandizira "kujambula" chochitikacho
Pambuyo powonetsa mgwirizanowu, nthawi zonse ndi makoma okongola a Panoramic a Monsanto monga kumbuyo, MINI inapezanso mwayi wosonyeza MINI Electric yatsopano, MINI 3 ndi zitseko za 5, MINI Convertible komanso ngakhale amphamvu kwambiri a MINI John Cooper Works.
Mitundu yonseyi tsopano ikupezeka kuti ikugulitsidwa m'dziko lathu.
