"D" tsiku likubwera! Zikhala pa Marichi 4 , madzulo a kutsegulidwa kwa Geneva Motor Show, kuti chipinda cha zochitika zazaka zana lino chidzachititsanso mwambo wolengeza Car Of The Year (COTY, kwa abwenzi) ndi kupereka mphoto kwa womanga wopambana.
Koma izi zisanachitike, mamembala makumi asanu ndi limodzi a oweruza a COTY anali ndi mwayi sabata ino kuyesa omaliza asanu ndi awiri omaliza.
Monga nthawi zonse, malo osankhidwa anali dera loyesera la CERAM ku Mortefontaine, pafupi ndi Paris. Ndizovuta zama track omwe amagwiritsidwa ntchito ndi mitundu yambiri kuti apange magalimoto awo amtsogolo komanso omwe, kwa masiku awiri, amalandira oweruza a COTY, akupereka mikhalidwe yabwino kwambiri yoyesera, pamayendedwe otsekedwa komanso ndi mitundu yonse yomwe ilipo, osankhidwa asanu ndi awiri kuti alandire mphothoyo. zomwe zimaganiziridwa ndi makampani ngati olemekezeka kwambiri.
Mbiri yakale…
COTY mosakayikira ndi mphotho yakale kwambiri pamsika wamagalimoto, monga kusindikiza koyamba kudayamba mu 1964, pomwe mphothoyo idaperekedwa kwa Rover 3500.
Kupanga mbiri yaying'ono, COTY yakhala ntchito yokonza kuyambira pachiyambi. , yomwe inayamba mwa kusonkhanitsa magazini asanu ndi aŵiri a magalimoto olemekezeka kwambiri ochokera kumaiko asanu ndi aŵiri a ku Ulaya. Ndipo zikupitiriza kukhala choncho.
Kusankhidwa kwa zitsanzo za mpikisano kumapangidwa motsatira ndondomeko zomveka bwino, kufotokoza mwachidule zitsanzo zomwe zaperekedwa m'miyezi khumi ndi iwiri yapitayi chisankho chisanachitike, ndipo ndizovomerezeka kuti zikugulitsidwa m'misika yosachepera isanu.
Kotero ma brand sakugwira ntchito, omwe amasankha zomwe timatcha mndandanda wautali, womwe umasonkhanitsa magalimoto onse oyenerera, ndi malangizo a COTY, opangidwa ndi atolankhani osankhidwa pakati pa oweruza.
zonse poyera
Transparency ndiye mawu ofunikira a COTY. Malamulo onse atha kufunsidwa pa webusayiti ya www.caroftheyear.org pomwe mutha kupeza kuti, kuchokera pamndandanda woyamba wa magalimoto onse omwe amakwaniritsa zofunikira zovotera, mndandanda wawung'ono wokhala ndi omaliza asanu ndi awiri amasankhidwa ndi oweruza 60. .ndipo wopambana amasankhidwa.
Kuwunikaku kumatsata magawo ena omwe amasindikizidwa patsamba, koma sizingakhale zofunikira. Chidaliro chimaperekedwa kwa oweruza, omwe ayenera kukhala atolankhani apadera, omwe ntchito yawo yayikulu ndikuyesa magalimoto ndikusindikiza mayeso awo pazofalitsa zapadera kwambiri m'maiko awo.
Ngati mukufunsa momwe mungafikire kuno, ndinganene kuti, kwa ine, monganso ena onse, kuvomerezedwa ku "kalabu yoletsedwa" kumapangidwa kokha ndi kuyitanidwa kuchokera ku board, atakambirana ndi oweruza ena.
momwe mungavotere
Kuwonekera kumapitilira pomaliza kuvota, pomwe woweruza aliyense ali ndi mfundo 25 zoti agawire kwa osachepera asanu mwa omaliza asanu ndi awiriwo. Ndiye kuti, mutha kungopereka ziro kwa magalimoto awiri.
Ndiye muyenera kusankha mumaikonda pakati asanu ndi awiri, ndi kupereka mfundo zambiri kuposa ena. Ndiye mutha kugawa mfundozo momwe mukuwonera, pakati pa ena, bola ndalama zonse zikupereka mfundo 25.
Koma kenako pakubwera gawo losangalatsa kwambiri: woweruza aliyense ayenera kulemba lemba lodzilungamitsa zigoli zonse zomwe wapereka, ngakhale magalimoto omwe wasankha kupereka ziro. Ndipo malembawa amasindikizidwa pa webusayiti ya www.caroftehyear.org mphindi imodzi pambuyo polengeza wopambana chaka chilichonse. Kuwonekera kwambiri kuposa izi...
Magawo owunikira ndi gawo la zomwe zimayembekezeredwa kuyesedwa kwabwino kwagalimoto, koma kutanthauzira kuli kwa aliyense, malinga ndi zomwe dziko lawo likunena. Palibe matebulo oti mudzaze, pali zochitika komanso nzeru. Inde, woweruza wa dziko la kumpoto kwa Ulaya ali ndi zofunika zina poyerekezera ndi kumwera. Osati kokha chifukwa cha momwe nyengo ilili m'chigawo chilichonse, komanso chifukwa cha mitengo ndi mitengo yomwe imaperekedwa.
Oweruza ochokera kumayiko 23
Kulimbana kwa malingaliro okhudza galimoto yomweyi nthawi zonse ndi chimodzi mwazinthu zomwe ndimakonda kwambiri pamayeso omaliza, nthawi yokhayo ya chaka pamene timasonkhanitsa oweruza onse 60, ochokera ku mayiko 23. Mlingo wa chidziwitso cha magalimoto a oweruza onse ndi ozama kwambiri, makamaka popeza ambiri a iwo ali ndi zaka zambiri zoyesera magalimoto.
Nthawi zambiri, magalimoto omwe apambana ndi omwe amagwiritsidwa ntchito kwambiri, monga oweruza akumvetsetsa kuti mphothoyo iyenera kukhala kalozera kwa oyendetsa galimoto omwe akufuna kugula galimoto yatsopano. Kafukufuku yemwe adachitika m'mbuyomu adatsimikiza kuti kupambana kwa COTY kumabweretsa kuwonjezeka kwa malonda a mtundu wopambana, si nkhani ya kutchuka chabe.
Koma nthawi zonse pamakhala zodabwitsa pamindandanda. Kwenikweni, oweruza ambiri amakonda kwambiri magalimoto, kotero sangathe kukana kuyamikira magalimoto ena okhudzidwa kwambiri ndi ena omwe ali ndi teknoloji ya avant-garde. M'mbiri ya COTY, magalimoto monga "Porsche 928" ndi "Nissan Leaf" apambana kale, kupereka zitsanzo ziwiri za izi.
Omaliza a 2019
Ndidafunsa anzanga ena omwe angakonde kupambana chaka chino, koma gululo ndiloyenera kwambiri kuti aliyense azitha kulosera. Chaka chino, omaliza anali awa, motsatira zilembo:
THE Alpine A110 mwachiwonekere ndi chisankho cha omwe ali m'chikondi, omwe adakondadi atolankhani ambiri omwe adayesa chaka chonse. Koma ndi awiri mipando masewera galimoto ndi zoletsedwa kupanga ndi ntchito yochepa.
THE Citroen C5 Aircross imatengera mtunduwo ku gawo lomwe silinakhalepo, ndi SUV yomwe imabetcherana pa chitonthozo, koma komwe kusankha kwa zida zamkati kumakhala kutsutsana.
THE Ford Focus akupitiriza m'badwo uno kuika patsogolo mphamvu ndi injini, koma kalembedwe ndi chithunzi chake sichilinso choyambirira monga m'badwo woyamba.
THE Jaguar I-Pace ndi chitsanzo chabwino cha momwe mungapangire 100% galimoto yamagetsi popanda kupereka mizu ya mtunduwo, koma si chitsanzo chomwe chingafikire matumba ambiri.
THE Kia Ceed akulowa m'badwo wachitatu ndi mankhwala athunthu kwambiri komanso njira yatsopano yowombera ma brake, koma chithunzi chamtunduwu sichinali pakati pa zokongola kwambiri.
THE Kalasi ya Mercedes-Benz A zakhala zikuyenda bwino kwambiri poyerekeza ndi m'badwo wam'mbuyomu ndipo zili ndi njira yabwino kwambiri yolankhulira mawu, koma sizotsika mtengo kwambiri pagawoli.
Pomaliza, a Peugeot 508 ikufuna kutsitsimutsanso ma saloon amitundu itatu, ndi kalembedwe katsopano, koma kukhalamo si imodzi mwa mphamvu zake.
Komabe, awa ndi ena mwa malingaliro anga okhudza omaliza asanu ndi awiri, nditawayesa onse, ena kangapo, m'mayiko osiyanasiyana komanso m'misewu yosiyana kwambiri. Popeza chisankho cha COTY chikuchitika mu demokalase yonse, palibe amene angadziwe momwe masamu adzayitanitsa omaliza asanu ndi awiri, pamene ma jurors onse adavota.
mayeso otsiriza
Pazochitikazi, ma brand omwe akuimiridwa pamndandanda wa omaliza akuitanidwa kuti apereke chiwonetsero chomaliza cha galimoto yawo kwa oweruza, mu nthawi yoyeserera ya mphindi khumi ndi zisanu aliyense. Ndi malamulo.Mitundu ina imabweretsa ma CEO kuti aziwoneka bwino, ena amabetcha pamavidiyo ndi uthenga wachindunji, ena amayika mainjiniya awo abwino kwambiri kuti afotokoze chilichonse ndipo chaka chino adawonekeranso mtundu womwe ukulemba zifukwa zomwe galimoto yanu ikuyenera kupambana ndipo ena satero. t. Mosafunikira kunena, omwe adawatsatawo sanasangalale ndi mwatsatanetsatane izi ...
Chodabwitsa n'chakuti, mmodzi mwa opanga adaganiza kuti asapite ku gawo lofotokozera izi, lotseguka ku mafunso, ena omwe anali ovuta kwambiri kwa oimira omwe analipo kuti ayankhe.
zodabwitsa zina
Mtundu uliwonse umatengera Mortefontaine injini zingapo zachitsanzo chake chomaliza, koma, kuti asangalatse gawoli, ena adaganiza zobweretsanso zodabwitsa, mwa mawonekedwe amtsogolo amitundu yomaliza, yomwe sinagulidwebe.
Kia adabweretsa mtundu wa plug-in wa Ceed SW ndi mtundu wa SUV, onse obisika kwambiri. Ndinatha kuwatsogolera awiriwa kwa maulendo angapo kuzungulira dera, pomaliza kuti SUV ingafunike kuyimitsidwa pang'onopang'ono pamene plug-in inali ndi batri yotsika, kuchepetsa zomwe zimayenera kutengedwa. Mkati mwa hema, wokhala ndi mwayi wopezeka, Kia anali ndi SUV ya Ceed, koma popanda chilolezo chojambula. Ndikungonena kuti ndakonda zomwe ndidaziwona ...
Akadali mobisa, Kia sanazengereze kubweretsa mamembala otsatira a banja la Ceed: mtundu wa PHEV ndi Xceed SUV.
Ford adabweretsanso zinthu ziwiri zatsopano, mtundu wamasewera ST, wokhala ndi 280 hp ndi Active, wokhala ndi kuyimitsidwa kwakukulu kwa 3 cm ndi alonda amatope apulasitiki. Koma mtundu waku America adapempha kuti asalankhule za mawonekedwe a ST oyendetsa, ndipo tonse tinavomera. Ponena za Active, zomwe ndinganene ndikuti kuyimitsidwa kwapamwamba sikumasintha kwambiri momwe Focuss yonse imayendera. Ndipo imeneyo ndi nkhani yabwino.
Citroën adatenganso chitsanzo cha mtundu wa Plug-in Hybrid wa C5 Aircross, koma wa zithunzi zokhazikika.
Zimene amanena
Panthawiyi, palibe woweruza yemwe ali ndi chikhumbo chofuna kufotokoza zokonda, makamaka chaka chino, pamene nkhondoyo ikuwoneka kuti ili pafupi kwambiri. Koma aliyense ali wokondwa kuyang'ana zam'mbuyo ndi zam'tsogolo ndikuyankha mafunso anga okhudza zomwe COTY ili nayo komanso momwe tsogolo lidzakhalire. Kotero ndinatenga mwayi ndikuyankhula ndi ena mwa atolankhani omwe analipo, kuyesa kutenga "X-ray" ku bungwe la Car Of The Year. Nawa mafunso ndi mayankho.
Ndi zifukwa ziti zomwe zimapangitsa COTY kukhala ndi chidwi chotere?
"Ubwino wa oweruza, kuwonekera poyera kwa mphotho zomwe sizingachitidwe. Ndi DNA yathu ndi zomwe mphoto zina zilibe. Komanso msika waku Europe, womwe umasankha, umakhala ndi mitundu yosiyanasiyana komanso yofanana. Kuonjezera apo, tinasankha magalimoto omwe mungathe kuwawona m'misewu, sitinasankhe "magalimoto oganiza" koma magalimoto omwe anthu angagule.
Kodi chimapangitsa COTY kukhala yolimba ndi chiyani ndipo ikuyenera kusintha chiyani?
“Timatanthauzira magalimoto omwe ogula ayenera kugula. Tikukupatsani chidziwitso chabwino kwambiri ndipo pamayeso omalizawa tili ndi asanu ndi awiri abwino kwambiri. Gulu la oweruza 60 omwe amasankha COTY amapangidwa ndi akatswiri odziwika bwino ku Ulaya ndipo tiyenera kugwiritsa ntchito kwambiri izi mtsogolomu. Tiyenera kupatsa ogula magalimoto mayankho, tikuyenera kukhala pafupi nawo. ”
Kodi mphamvu zazikulu za COTY ndi ziti?
“Pali zinthu ziwiri kwenikweni. Choyamba ndi chakuti, monga atolankhani akatswiri, timakankhira makampani kuti apange magalimoto abwino komanso abwino - amadziwa kuti ayenera kukhala abwino ngati akufuna kupambana. Kachiwiri, timapanga zinthu zabwino kwambiri kuti ogula azithandizira kusankha kwawo pogula galimoto. Pano pali kusanthula kwa cholinga komanso akatswiri kuti musankhe bwino. ”
Kodi zasintha bwanji ku COTY pazaka zapitazi?
"Kulowa kwa mamembala achichepere komanso kutsegulira kumayiko akunja, kudzera pawailesi yakanema, ndikusintha. Ndikoyamba m'zaka makumi asanu kuti COTY isinthe. Ndi mamembala atsopano, malingaliro atsopano afika, kusanthula sikungokhudzana ndi kuyendetsa galimoto ndipo kumakhala kokwanira, mwatsatanetsatane komanso kuphatikizira madera atsopano oyendetsa galimoto, monga kulumikizana. "
Chifukwa chiyani ogula angadalire COTY?
"Pazochitikira oweruza, chifukwa chaukadaulo wawo, pakusankha kwademokalase kwa akatswiri 60. Kulangidwa ndi kukhwima komwe kumagwiritsidwa ntchito ndi aliyense kuti akwaniritse chigamulo chokhwima komanso chokhwima. Pano tili ndi chinachake chabwino kwambiri, komabe chaching'ono. Tiyenera kupangitsa kuti maganizo athu afikire anthu ambiri, mawu athu amvekedwe ndi anthu ambiri.”
Kodi owerenga anu angapindule chiyani ndi COTY?
"L'Automobile ndi gawo la komiti yokonzekera ndipo ichi ndi cholowa chomwe chinayambira zaka makumi asanu ndi anayi, pamene tidalowa m'malo mwa L'Equipe. Panthawiyo, tidayesetsa kulimbikitsa kulemera kwa COTY, ndi owerenga athu, ndi mwayi womwe sitinayambenso kuyambira pachiyambi. Ndipo tili ndi mapulani oti tichite zambiri, m'mapepala komanso patsamba lathu. Timasindikiza nthawi zonse nkhani za Coty ndipo owerenga athu amayamikira, makamaka pamene galimoto yopambana imakonda kwambiri anthu ambiri. Nthawi zonse zimakhala "zolimbikitsa" pakugulitsa galimoto yomwe imapambana, imapatsa ogula chidaliro chowonjezera."
Mosasamala kanthu za zotsatira zake, chinthu chimodzi ndi chotsimikizika, COTY ikupitirizabe kukhala chochitika chofunikira kwambiri pamakampani, chokondweretsedwa bwino ndi wopambana pakutsatsa kwapambuyo pa chigonjetso ndi zomata zazing'ono zomwe nthawi zambiri zimamatira pawindo lakumbuyo la gawo lililonse lopangidwa kuchokera. nthawi ino.
Ndi angati a ife amene sanakhalepo ndi mmodzi wa osankhidwa, ndi zomata? Yesani: yang'anani mazenera akumbuyo a magalimoto oyimitsidwa m'misewu ndikuyesera kupeza opambana zaka zapitazo.
