Popeza Salvador Fernandes Caetano adayambitsa Toyota ku Portugal zaka 50 zapitazo - mukudziwa tsatanetsatane wa nthawi imeneyo pano - Toyota yamanga mbiri yake m'dziko lathu, osati ngati mtundu wa galimoto, koma ngati chizindikiro chogwirizana ndi philanthropy ndi udindo wa anthu .
Ulalo womwe udalembedwa mozama komanso mosadziwika bwino mu DNA ya Toyota
Masiku ano, philanthropy ndi udindo pagulu ndizodziwika bwino mu lexicon yamakampani, koma m'ma 1960 sizinali choncho. Salvador Fernandes Caetano nthawi zonse wakhala munthu wamasomphenya, ndipo momwe adawonera - ngakhale apo - udindo wa makampani pagulu ndi galasi lina la masomphenyawo.
Chimodzi mwa zitsanzozi chinayambira kumapeto kwa zaka za m'ma 1960. Toyota ku Portugal inali imodzi mwa makampani oyambirira kukhazikitsa ndondomeko yogawa phindu kwa antchito ake.
Chisankho chomwe chingadabwitse okhawo omwe sadziwa mbiri yamtunduwu ku Portugal. Chimodzi mwazifukwa zomwe Toyota adabwera ku Portugal ndizokhudzana ndi nkhawa za anthu. Chiwerengero cha anthu ndi mabanja omwe mtunduwo unagwiritsa ntchito komanso udindo womwe unabwera nawo, unatenga malingaliro a Woyambitsa wake "usana ndi usiku".
Apa ndipamene kulowa mu gawo lamagalimoto, kudzera ku Toyota, kudawoneka ngati njira imodzi yosinthira ntchito zamakampani.
Kunali kudzipereka kolimba ndi moona mtima kwa anthu ammudzi komwe kunapeza Toyota ku Portugal thandizo lomwe linafunikira kuti ligonjetse bwino nthawi zovuta kwambiri m'mbiri, pa Estado Novo komanso pambuyo pa 25th ya April.
Umodzi, kukhulupirirana ndi kudzipereka. Zinali pa mfundo izi kuti ubale Toyota ndi anthu unakhazikitsidwa kuyambira pachiyambi.
Koma kugwirizana kwa Toyota ndi anthu sikunali kokwanira ku bizinesi yake yokha. Kuchokera pamakampeni odziwitsa anthu mpaka kupeza ndalama, kudzera pakupanga malo ophunzitsira akatswiri, Toyota nthawi zonse yakhala ikugwira ntchito yothandiza anthu kuposa magalimoto. Ndi Toyota iyi ku Portugal yomwe tikupeza m'mizere yotsatira.
ntchito mtsogolo
Salvador Fernandes Caetano adanenapo kuti: "lero monga dzulo, ntchito yathu ikupitirizabe kukhala Tsogolo". Ndi mzimu uwu kuti mtunduwo wakumana ndi kupezeka kwake ku Portugal kwa zaka 50.
Sikuti amangogulitsa magalimoto basi. Kupanga ndi maphunziro ndi mizati ya Toyota ku Portugal.
Chimodzi mwazifukwa za Toyota zonyadira ku Portugal ndi Salvador Caetano Vocational Training Center. Ndili ndi malo asanu ndi limodzi m'dziko lonselo ndikupereka maphunziro okhudzana ndi gawo lamagalimoto, monga mechatronics kapena penti, malowa adakwanitsa kale achinyamata opitilira 3,500 kuyambira 1983.
Nambala zowonekera, zomwe koposa zonse zimayimira chothandizira pakupanga ndi tsogolo la dziko ndikupitilira zofuna za kampaniyo.
Salvador Fernandes CaetanoNgati palibe antchito, chitani.
Umu ndi momwe Salvador Fernandes Caetano, ndi kulunjika komwe adadziwika nthawi zonse, adayankhira kwa Mtsogoleri wa Human Resources wa kampaniyo chifukwa cha kusowa kwa akatswiri oyenerera m'madera osiyanasiyana a ntchito.
Toyota Solidarity
Chiyambireni Fakitale ya Toyota ku Ovar mu 1971 - fakitale yoyamba ya mtundu waku Japan ku Europe - zoyeserera zambiri za Toyota zakhala zikuthandizira mabungwe azikhalidwe, popereka magalimoto.
Toyota Hiace
Nthawi zofunika kwambiri za chizindikirochi zomwe zakhala zikubwerezedwa zaka zambiri kuyambira zaka za m'ma 70. Mu 2007 "Toyota Solidária" inakhazikitsidwa, yomwe inakweza ndalama, kupyolera mu malonda a malonda pambuyo pa malonda, kuti apeze ndi kupereka magalimoto ku mabungwe ngati awa. monga Portuguese League Against Cancer ndi ACREDITAR, maziko omwe amathandiza ana omwe ali ndi khansa ndi mabanja awo.
PAMODZI NDI ANTHU
Chimodzi mwazinthu zofunikira kwambiri zomwe Toyota amapereka kwa anthu ammudzi ndikugula magalimoto onyamula anthu kupita ku Private Social Solidarity Institutions - IPSS's. Kuyambira mchaka cha 2006, magalimoto opitilira 100 a Hiace ndi Proace atumizidwa kumabungwe mazana ambiri.
Kukhazikika nthawi zonse
Chimodzi mwazinthu zodziwika bwino za Toyota ndi "Toyota One, Mtengo Umodzi". Kwa Toyota iliyonse yatsopano yogulitsidwa ku Portugal, mtunduwo wadzipereka kubzala mtengo womwe udzagwiritsidwe ntchito pokonzanso madera omwe akhudzidwa ndi moto.
Kuyambira 2005, ntchitoyi yabzala mitengo yopitilira 130,000 ku Portugal ndi Madeira.
Ndipo popeza kukhazikika ndi mzati wofunikira wa Toyota, mtundu womwe unagwirizana ndi QUERCUS mu 2006 mu projekiti ya "New Energies in Motion".
Kutsogolo kwa Pulagi ya Prius kumadziwika ndi mawonekedwe owoneka bwino okhala ndi mizere yokhazikika.
Kampeni yatsopano yodziwitsa za chilengedwe yomwe idakhudza masukulu mu 3rd cycle ndi sekondale mdziko muno. M'galimoto ya Toyota Prius, magawo angapo azidziwitso adakonzedwa pamitu yopulumutsa mphamvu, mphamvu zongowonjezedwanso komanso kuyenda kosasunthika.
Nkhaniyi ikupitilira…
Posachedwapa, Toyota Caetano Portugal inakhazikitsa mgwirizano ndi Komiti ya Olimpiki ya Chipwitikizi, motero ikuthandiza othamanga a Olympic ndi Paralympic, mpaka Masewera a Olimpiki a 2020.
Pansi pa mgwirizanowu, Toyota, kuwonjezera pa kukhala galimoto yovomerezeka ya Komiti, yadzipereka kupanga zinthu zosunthika zokhazikika zokhala ndi mayankho okhudzana ndi masewera osiyanasiyana, komanso njira zosiyanasiyana zogwirira ntchito pamasewera.
Mawu oyamba a mtunduwo anali "Toyota ali pano kuti akhale", koma mtunduwo wachita zoposa pamenepo.
Kutulutsa kwa zero
Zina mwazochita zomwe zafotokozedwa ndi gawo la ndondomeko yapadziko lonse ya Toyota pa Emissions: Zero. Ndondomeko yomwe cholinga chake ndi kuteteza Chilengedwe ndi chilengedwe pochepetsa zinyalala komanso kuchepetsa kutulutsa mpweya wowonjezera kutentha.
Khama lomwe linapangitsa kuti malonda a galimoto yoyamba yosakanizidwa yopanga misala, Toyota Prius (mu 1997) ndipo ifike pachimake pa Toyota Mirai, chitsanzo choyendetsedwa ndi hydrogen, chomwe chimatulutsa mpweya wamadzi wokha. Monga Prius, Mirai nayenso ndi mpainiya, pokhala galimoto yoyamba yopanga ma hydrogen.
Izi zimathandizidwa ndi