Zanenedwa kuti makampani ali ndi udindo pakukula kwa msika. Koma kodi kuwonongeka kwa malonda a galimoto kumasonyeza chiyani? Muyenera kuyang'ana mbali zonse za prism.
Kwa pafupifupi chaka chotsatira, magalimoto ambiri akhala akugulitsidwa. Monga amanenera muzamalonda, msika ukukula.Choncho kuyambira kuchiyambi kwa chaka chino, zochulukirapo.
Popeza pali malingaliro oti munthuyo sakugula, akuti makampani ndi omwe ali ndi udindo wogula izi. Ndipo kuchokera pamenepo, manambala angapo amawonekera.
Tsiku lililonse wina amalankhula motere: "kukadapanda makampani, sindikudziwa momwe msika ungakhalire". Koma kodi malonda kumakampani ndi chiyani? Zonse zomwe sizolipira pa nambala zamisonkho kuyambira 21? Zogulitsa zobwereketsa ndi zobwereketsa? Galimoto yobwereka? Nanga bwanji zamagalimoto owonetserako zamalonda?
Chowonadi ndi chakuti palibe deta yodalirika pa malonda ku makampani, monga momwe zilili m'mayiko ena. Pokhapokha powonjezerapo kapena popanga zolemba zamtundu uliwonse ndizotheka kudziwa zinazake. Koma ndi bwino kuyang'ana kuwonongeka kwa msika.
Ponena za kulipira ndi nambala ya msonkho, ndi bwino kuiwala. Deta ilipo - kudzera mu kulembetsa kwa umwini - koma sikudziwika.
Kubwereketsa ndi kubwereketsa ndi njira zopezera ndalama zomwe zimagwiritsidwa ntchito ndi makampani, zomwe zimapereka lingaliro la momwe zogulira munjira iyi zikuyendera. Aliyense wa iwo ndi ofunika pafupi ndi 16% ya msika wonse wamagalimoto, kotero tili ndi gawo limodzi mwa magawo atatu a malonda a galimoto ku Portugal.
Kubwereketsa galimoto ndi njira yapadera kwambiri. Choyamba, ndi nyengo, ndipo kugula kumakhazikika pa Isitala, Chilimwe ndi Khrisimasi. Komanso, gawo la bizinesi yawoyawo limapangitsa magalimoto otulutsidwa osati kugulitsa. Ndiwobwereketsa ndipo atabwereketsa amalowa pamsika wamagalimoto ogwiritsidwa ntchito. Ndipo, potsiriza, olandira kugwiritsa ntchito magalimoto obwereketsa ndi anthu apadera. Chifukwa chake, ngakhale ogulitsa kunja nthawi zonse sadalira RaC (ichi ndiye chidule chake) ngati malonda kumakampani.
Palinso paki ya omwe amalowetsamo, yomwe imaphatikizapo magalimoto owonetsera, olembetsedwa kale, koma osagulitsidwa kwa kasitomala womaliza, kaya ndi makampani kapena anthu.
Pakalipano, tili ndi gawo limodzi mwa magawo atatu a msika womwe ukupita kumakampani. Manambala omwe ndimamva nthawi zonse amapita ku 60% ndipo ndamva pafupifupi 70 peresenti. Pakuphatikiza komwe ndidapanga mwachindunji kumitundu, kumapeto kwa 2013 kunali kugulitsa 49 peresenti kumakampani, pafupifupi pamitundu yonse. Pali ena omwe amagulitsa kwambiri, pali ena omwe amagulitsa zochepa, koma iyi ndi nambala.
Kodi zina zonse zimachokera kuti? Tangoganizani za nsalu zamalonda za dziko ndi zochitika zina za eni ake akuluakulu a zombo. Mabizinesi ang'onoang'ono ndi ang'onoang'ono amagulabe zambiri pangongole komanso pogwiritsa ntchito ndalama zawo. Ndipo ngakhale eni ake akuluakulu a zombo, pazifukwa zosiyana ndi wina ndi mzake, koma nthawi zonse amaphunzira bwino, amakonda kugula nthawi yomweyo.
Umu ndi momwe manambalawa amawonekera. Makampani ndi ofunika pafupifupi theka la msika. Palibe chosonyeza kuti chiwerengero chasintha kwambiri. Kotero makampani akugula. Koma zachinsinsi nazonso. Anthu wamba anavutika ndi vutoli. Komanso makampani.