Mapeto a mzere. GM imathetsa mtundu waku Australia Holden

Anonim

GM (General Motors) ikupitilizabe kugulitsa mitundu mu mbiri yake. Mu 2004 idatseka Oldsmobile, mu 2010 (chifukwa cha bankirapuse) Pontiac, Saturn ndi Hummer (dzina lidzabweranso, mu 2012 idagulitsa SAAB, mu 2017 ku Opel ndipo tsopano, kumapeto kwa 2021 idzatsazikana ndi Australian Holden. .

Malinga ndi Julian Blisset, wachiwiri kwa purezidenti wa GM wa ntchito zapadziko lonse lapansi, chigamulo chotseka Holden chinali chifukwa chakuti ndalama zomwe zimafunikira kuti mtunduwo uyambenso kupikisana nawo ku Australia ndi New Zealand kuposa momwe amayembekezeredwa.

GM adawonjezeranso kuti chisankho chothetsa ntchito za Holden ndi gawo la kuyesa "kusintha ntchito zapadziko lonse" ndi kampani yaku US.

Holden Monaro
Holden Monaro adadziwika atangowonekera koyamba pa Top Gear ndipo adagulitsidwa ku UK pansi pa mtundu wa Vauxhall komanso ku US ngati Pontiac GTO.

Kutsekedwa kwa Holden ndi nkhani, koma sizodabwitsa

Ngakhale zangolengezedwa kumene, kutha kwa mtundu waku Australia Holden wakhala akuyembekezeredwa kwanthawi yayitali. Kupatula apo, mtundu womwe unakhazikitsidwa mu 1856 komanso womwe mu 1931 adalowa nawo gawo la GM, wakhala akulimbana ndi kutsika kwamalonda kwakanthawi.

Lembetsani ku kalata yathu yamakalata

Kamodzi mtsogoleri m'misika ya ku Australia ndi New Zealand, kumayambiriro kwa 2017 GM adaganiza zothetsa kupanga magalimoto ku Australia, ndiko kuti, (zochepa) zamtundu wa Holden, monga Commodore kapena Monaro.

Kuyambira nthawi imeneyo, mtundu wa ku Australia wangogulitsa zitsanzo, monga Opel Insignia, Astra kapena mitundu ina yamtundu wa GM, yomwe chizindikiro cha Holden chokha chinagwiritsidwa ntchito ndipo, ndithudi, chiwongolero chakumanja.

Kuti mudziwe za kuchepa kwa malonda a Holden, mu 2019 mtunduwo udagulitsa mayunitsi opitilira 43,000 ku Australia poyerekeza ndi pafupifupi mayunitsi 133,000 omwe adagulitsidwa mu 2011 - kugulitsa kwatsika kwazaka zisanu ndi zinayi zapitazi.

Mtsogoleri wamsika Toyota, poyerekezera, adagulitsa mayunitsi opitilira 217,000 mu 2019 - Hilux yokha idagulitsa kuposa Holden yonse mu 2019.

Holden Commodore
The Holden Commodore ndi chithunzi cha mtundu waku Australia. M'badwo wake wotsiriza unakhala Opel Insignia ndi chizindikiro china (m'chithunzichi mukhoza kuona m'badwo wotsatira).

Kuphatikiza pa kutha kwa Holden, GM idalengezanso kugulitsa mbewu yake ku Thailand ku China Great Wall. Ku Australia ndi New Zealand GM ili ndi antchito 828 ndipo ku Thailand 1500.

Komabe, Ford Australia (yomwe idasiyanso kupanga magalimoto m'dzikolo) idatembenukira ku Twitter kuti itsanzike ndi mnzake "wamuyaya" - pogulitsa komanso pampikisano, makamaka pamasewera owoneka bwino a V8 Supercars.

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