Kodi mumadziwa kuti Portugal inali imodzi mwamisika yofunika kwambiri pakukulitsa kwa Toyota ku Europe? Ndipo kodi mumadziwa kuti fakitale yoyamba yamtunduwu ku Europe ndi Chipwitikizi? Ndizo zambiri m'nkhaniyi.
Timvera umboni wamakasitomala, kuyendetsa magalimoto ampikisano, zotsogola zamakina ndi mitundu yaposachedwa, mu epic yamakilomita masauzande kudera lonselo.
Nkhani yomwe idayamba mu 1968, ndi kusaina kontrakitala ya Toyota ku Portugal ndi Salvador Caetano. Mtundu (Toyota) ndi kampani (Salvador Caetano) omwe mayina awo m'dziko lathu sangasiyane.
Zowoneka bwino kwambiri
Pazaka 50 izi, mitundu ingapo yakhala ikuwonetsa mbiri ya Toyota ku Portugal. Zina mwa izo zidapangidwanso m'dziko lathu.Tangoganizani zomwe tiyambe…
Toyota Corolla
Komanso sitikanayamba mndandandawu ndi chitsanzo china. Toyota Corolla ndi imodzi mwa zitsanzo zofunika kwambiri mu makampani magalimoto komanso mmodzi wa bwino kugulitsa achibale m'mbiri.
Inayamba kupangidwa ku Portugal mu 1971 ndipo kuyambira pamenepo yakhala ikupezeka nthawi zonse m'misewu yathu. Kudalirika, chitonthozo ndi chitetezo ndi adjectives atatu kuti mosavuta kugwirizana ndi mmodzi wa zitsanzo zofunika kwambiri mu mbiri Toyota.
Toyota Hilux
Mbiri ya zaka 50 za Toyota ku Portugal sizinangopangidwa ndi anthu okwera. Gawo la magalimoto opepuka nthawi zonse lakhala lofunikira kwambiri kwa Toyota.
Toyota Hilux ndi chitsanzo chabwino. Galimoto yapakatikati yomwe yakhala ikufanana ndi mphamvu, kunyamula katundu komanso kudalirika pamsika uliwonse. Chitsanzo chomwe chinapangidwanso ku Portugal.
Toyota Hiace
Ma minivans asanawonekere, Toyota Hiace inali imodzi mwazinthu zosankhidwa ndi mabanja achipwitikizi ndi makampani onyamula anthu ndi katundu.
M'dziko lathu, kupanga Toyota Hiace kunayamba mu 1978. Inali imodzi mwa zitsanzo zomwe zinathandiza Toyota kuti ikhale ndi gawo la 22% la msika wa magalimoto amalonda mu 1981.
Toyota Dyna
Pafupi ndi Corolla ndi Corona, Toyota Dyna inali imodzi mwamitundu itatu yotsegulira mzere wopanga fakitale ya Toyota ku Ovar mu 1971.
Kodi mumadziwa kuti mu 1971, fakitale ya Ovar inali fakitale yamakono komanso yapamwamba kwambiri mdziko muno? Kupambana koyenera kwambiri ngati tiganizira kuti Salvador Fernandes Caetano, yemwe adayambitsa kubwera kwa Toyota ku Portugal, adapanga, kumanga ndikuyika fakitaleyo m'miyezi 9 yokha.
Toyota Starlet
Kufika kwa Toyota Starlet ku Europe mu 1978 ndi nkhani yodabwitsa ya "kufika, kuwona ndi kupambana". Mpaka 1998, pamene inasinthidwa ndi Yaris, Starlet wamng'ono anali kukhalapo nthawi zonse mu kudalirika ndi masanjidwe zokonda za Azungu.
Ngakhale miyeso yake yakunja, Starlet idapereka malo abwino amkati komanso kukhazikika kokhazikika komwe Toyota idazolowera makasitomala ake.
Toyota Carina E
Choyambitsidwa mu 1970, Toyota Carina idapeza mawu ake omaliza mum'badwo wachisanu ndi chiwiri, womwe unakhazikitsidwa mu 1992.
Kuphatikiza pa mapangidwe ndi malo amkati, Carina E adawonekera pamndandanda wa zida zomwe adapereka. M'dziko lathu, panali ngakhale mpikisano wothamanga wamtundu umodzi, mothandizidwa ndi Toyota, yomwe inali ndi Toyota Carina E monga protagonist wamkulu.
Toyota Celica
M'zaka 50 za Toyota ku Portugal, Toyota Celica mosakayikira inali galimoto yamasewera odzipereka kwambiri ku Japan, yopambana osati m'misewu komanso pamisonkhano.
Madalaivala monga Juha Kankkunen, Carlos Sainz, ndi ku Portugal, Rui Madeira, yemwe mu 1996 adapambana Rally de Portugal, pa gudumu la Celica kuchokera ku gulu la Grifone la ku Italy, adalemba mbiri ya chitsanzo ichi.
Toyota Rav4
M'mbiri yake yonse, Toyota yakhala ikuyembekezera mobwerezabwereza zomwe zikuchitika pamsika wamagalimoto.
Mu 1994, Toyota RAV4 inafika pamsika, m'madera ambiri a gawo la SUV - lomwe lero, zaka 24 pambuyo pake, ndi limodzi mwa magawo omwe akukula mofulumira kwambiri padziko lapansi.
Asanayambe kuwonekera kwa Toyota RAV4, aliyense amene ankafuna galimoto yokhala ndi mphamvu zapamsewu amayenera kusankha jeep "yoyera ndi yolimba", ndi zofooka zonse zomwe zinabwera nazo (chitonthozo, kugwiritsa ntchito kwambiri, etc.).
Toyota RAV4 inali chitsanzo choyamba chophatikiza, mu chitsanzo chimodzi, luso la jeep kupita patsogolo, kusinthasintha kwa ma vani ndi chitonthozo cha saloons. Njira yachipambano yomwe ikupitilira kubala zipatso.
Toyota Land Cruiser
Pamodzi ndi Toyota Corolla, Land Cruiser ndi chitsanzo china chosasiyanitsidwa m'mbiri ya mtunduwo. Chowonadi chamitundumitundu "choyera ndi cholimba", chokhala ndi ntchito komanso mitundu yapamwamba, yopangidwira mitundu yonse ya ntchito.
Toyota Prius
Mu 1997, Toyota idadabwitsa bizinesi yonse polengeza kukhazikitsidwa kwa Toyota Prius: wosakanizidwa woyamba wamakampani opanga magalimoto.
Masiku ano, mitundu yonse ikubetcha pakupanga magetsi pamagawo awo, koma Toyota inali mtundu woyamba kusunthira mbali imeneyo. Ku Europe, tidayenera kudikirira mpaka 1999 kuti tipeze mtunduwu, womwe umaphatikiza kumwa pang'ono komanso kutulutsa mpweya ndi chisangalalo chodziwika bwino choyendetsa.
Njira yoyamba idatengedwa kupita ku Toyota yomwe tikudziwa lero.
Toyota ku Portugal patatha zaka 50
Zaka 50 zapitazo, Toyota inayambitsa malonda ake oyambirira ku Portugal, komwe mungawerenge "Toyota is here to stay". Salvador Fernandes Caetano anali wolondola. Toyota adatero.
Masiku ano, mtundu waku Japan umapereka mitundu ingapo pamsika wapadziko lonse, kuyambira ndi Aygo wosunthika ndikutha ndi Avensis wodziwika bwino, osaiwala mtundu wathunthu wa SUV womwe uli mu C-HR chiwonetsero chaukadaulo ndi kapangidwe kake. Toyota ikupereka, ndipo RAV4, imodzi mwazogulitsa zogulitsa kwambiri padziko lonse lapansi.
Ngati mu 1997 magetsi a galimoto ankawoneka kutali, lero ndizotsimikizika. Ndipo Toyota ndi imodzi mwa zopangidwa zomwe zimapereka mitundu yambiri yamagetsi.
Toyota Yaris anali chitsanzo choyamba mu gawo lake kupereka luso limeneli.
Dziwani mitundu yonse ya Toyota ku Portugal:
Toyota Aygo
Koma chifukwa chitetezo, pamodzi ndi chilengedwe, ndi chimodzi mwazinthu zazikulu zamtundu, zomwe zidakalipo mu 2018, mitundu yonse ya Toyota idzakhala ndi zida zotetezera za Toyota Safety Sense.
Nambala za Toyota Portugal
Ku Portugal, Toyota wagulitsa magalimoto oposa 618,000 ndipo panopa ali ndi mitundu 16, yomwe 8 ili ndi luso la "Full Hybrid".
Mu 2017, mtundu wa Toyota unatha chaka ndi gawo la msika la 3.9% lofanana ndi mayunitsi 10,397, kuwonjezeka kwa 5.4% poyerekeza ndi chaka chatha. Consolidating udindo wake utsogoleri mu magetsi magalimoto, mtundu akwaniritsa kuwonjezeka kwambiri kugulitsa magalimoto hybrid mu Portugal (3 797 mayunitsi), ndi kukula kwa 74,5% poyerekeza 2016 (2 176 mayunitsi).
Izi zimathandizidwa ndi