SEAT idasankha Paris Motor Show ngati siteji yowulula tsatanetsatane wazinthu zoyipa kwambiri m'mbiri yake.
Pambuyo pa kukhazikitsidwa kwa Ateca yatsopano, chizindikirocho chidzasintha Leon ku 2017, kuyambitsa mbadwo wachisanu wa Ibiza ndikumaliza chokhumudwitsa ichi mwa kupanga kuwonekera kwake mu gawo la crossover ndi SEAT Arona yatsopano, dzina lomwe silinaululidwe mpaka lero. Arona ndi dzina la tawuni yomwe ili pachilumba cha Tenerife ku Canary Islands, komanso malo omwe ali m'chigawo cha Italy ku Piedmont. SEAT Arona yatsopano idzapangidwa ndikupangidwa ku SEAT's Martorell plant ku Barcelona.Purezidenti wa SEAT Luca de Meo adalongosola kuti "Leon, Ibiza ndi Arona watsopano, pamodzi ndi Ateca, adzalimbitsa SEAT kuchokera ku malonda, ndalama ndi malonda. 2017 idzakhala chaka chapadera kwambiri kwa SEAT. " Tikukumbukira kuti SEAT ikukwera pakukula kwachuma kwachuma, kuwonetsa kutha kwa 2016 ndi phindu. Kampaniyo inapindula mu theka loyamba la 2016 phindu la ntchito la 93 miliyoni euro, zotsatira zake 77% pamwamba pa nthawi yomweyi mu 2015. Komanso, malonda akukula kwa chaka chachinayi chotsatira, ndi magalimoto a 277,100 omwe amaperekedwa mpaka August.
Innovation m'njira iliyonse
SEAT ikubetcha pazatsopano zamitundu yake ndi mtundu wake wamabizinesi kuposa kale ndipo idafuna kuti kuyimitsidwa kwake ku Paris Salon kukhala kalilole wa izi, kuyambitsa lingaliro lagalimoto lolumikizidwa ngati chinsinsi chakuyenda kwamtsogolo . Chifukwa chake kukonzekera kwapadera kwa lingaliro labwino kwambiri loyimilira, mosiyana ndi zomwe zawonedwa mpaka pano pamawonetsero aliwonse agalimoto, kutengera zochitika za 4D zomwe zimalola alendo kukhala ndi moyo ndikumva mtundu ndi mzinda wa Barcelona. Mogwirizana ndi gawo lotsogola lomwe ukadaulo wa digito umapeza munjira zamabizinesi, mawu akuti "MPANDO Nthawi Zonse!" imagwira ntchito ngati chilimbikitso cha momwe mtunduwo umayikira chithunzi chake ku Paris.
Choyimiliracho chili ndi bwalo lamasewera la 4D komanso msonkhano wa atolankhani osayimitsa, komanso wokonza omwe amagwiritsa ntchito ukadaulo wa BitBrain kuti asinthe SEAT Ateca molingana ndi momwe akumvera komanso minyewa ya alendo.
M'dera la kunja kwa choyimilira pali chipinda chosindikizira, malo "ozizira" komanso malo ochezera, pakati pa ena, kuti alendo azikhala ndi kumva chizindikiro. Kupyolera mu lingaliro la Created in Barcelona, mzinda wa Catalan ndiwonso wotsogolera malowa, ndikuwunikira makono ake komanso udindo wake monga momwe zimatchulidwira padziko lonse lapansi pakupanga kwamatawuni, zonse zomwe zimagawidwa ndi SEAT.
Gawo lotsatira
Pazaka khumi zikubwerazi, gawo lamagalimoto lidzakhala ndi kusintha kwatsopano pakupanga magetsi, digitization, mautumiki atsopano oyenda komanso malingaliro olumikizidwa amagalimoto. Pofuna kuthana ndi mavutowa, SEAT inapanga Easy Mobility Team, gulu lodutsana lomwe linapangidwa kuti liyendetse kusintha kwa kampaniyo malinga ndi magawo atatu a ntchito: digitization ndi R & D; kudziwa kwamakasitomala komanso chitukuko chabizinesi."Lingaliro lamagalimoto olumikizidwa, galimoto yolumikizidwa kwanthawi zonse ndi ogwiritsa ntchito, ndikuwona kwathu tsogolo lakuyenda. Tikufuna kuyika galimotoyo ngati ntchito yomwe imapereka chidziwitso cha digito, cholumikizana kwathunthu", adatsindika Luca de Meo. "Kutengera SEAT pamlingo wotsatira sikungotanthauza kugwira ntchito molimbika kuti mupitilize kupereka zinthu zabwinoko komanso ntchito zamakasitomala, komanso kupezerapo mwayi pakusintha kwamakampani kumasewera, nthawi ino, kutsogolera pazatsopanozi. Tikulakalaka kupanga SEAT kukhala mtundu womwe ungathe kukupatsani mwayi wosavuta kuyenda m'malo omwe akusintha mwachangu ”, adawonjezera.
SEAT ikufuna kukhala chizindikiro chotsogola pantchito yolumikizana ndi digito. Mwanjira iyi, mwachitsanzo, kampaniyo idakhala mtundu woyamba padziko lonse lapansi kupanga pulogalamu yogwirizana ndi CarPlay, yomwe imalola zomwe zili mu iPhone kuti ziseweredwe ndikuwongolera kuchokera pa infotainment system yagalimoto.
Cholinga cha gawo lachiwiri la ntchito ku SEAT ndikusintha momwe kasitomala amagulira ndi ntchito zonse zomwe zikugwirizana nazo. M'lingaliro limeneli, SEAT inayambitsa SEAT Live Store, nsanja yochita upainiya yomwe imalola ogwiritsa ntchito kukhala ndi maulendo amtundu wanu komanso atsatanetsatane agalimoto. Kampaniyi yachitanso mgwirizano ndi Amazon ku France kuti igulitse Mii by Mango kudzera pasitolo yapaintaneti ya chimphona ichi.
SEAT idzayang'ananso zoyesayesa zake pa chitukuko cha bizinesi, pogwiritsa ntchito zachilengedwe zatsopano zoyendayenda zomwe zimayankha zovuta za mizinda zokhudzana ndi zomangamanga, machitidwe a magalimoto ndi magalimoto. Chitsanzo cha njirayi ndi mgwirizano womwe udasainidwa pakati pa SEAT ndi Conector kuti akweze mwachangu kuyambika kwamakampani oyendetsa magalimoto komanso kuyenda, komanso kukhazikitsa, ku Barcelona, kwa malo ofufuza a CARNET akuyenda m'matauni.
Gwero: MPANDO