Kubwerera kumapeto kwa zaka za m'ma 1800, gawo la bizinesi yaikulu ku Ulaya, kampani ya galimoto yaing'ono yomwe inakhazikitsidwa ndi wamalonda August Horch, A. Horch & Cie, inabadwira ku Germany. Pambuyo pa kusagwirizana kwina ndi mamembala a kampaniyo, Horch adaganiza zosiya ntchitoyi ndikupanga kampani ina yokhala ndi dzina lomwelo; komabe, lamulolo linamletsa kugwiritsira ntchito dzina lofananalo.
Wouma khosi mwachilengedwe, August Horch anafuna kupititsa patsogolo lingaliro lake ndipo yankho linali kumasulira dzina lake mu Chilatini - "horch" limatanthauza "kumva" mu Chijeremani, lomwe limatchedwa "audi" m'Chilatini. Zinapezeka ngati izi: Audi Automobilwerke GmbH Zwickau.
Pambuyo pake, mu 1932, chifukwa dziko lapansi ndi laling'ono komanso lozungulira, Audi adalowa nawo ku kampani yoyamba ya Horch. Chifukwa chake tatsala ndi mgwirizano pakati pa Audi ndi Horch, womwe walumikizidwa ndi makampani ena awiri mugawoli: DKW (Dampf-Kraft-Wagen) ndi Wanderer. Chotsatira chake chinali kupangidwa kwa Auto Union, yomwe chizindikiro chake chinali ndi mphete zinayi zoimira makampani onse, monga momwe mukuonera pachithunzichi.
Pambuyo pa kukhazikitsidwa kwa Auto Union, funso lomwe lidasokoneza August Horch linali kulephera kwathunthu kwa kubweretsa pamodzi ma automaker anayi omwe ali ndi zolinga zofanana. Yankho lake linali kuyika mtundu uliwonse kuti ugwire ntchito m'magawo osiyanasiyana, motero kupewa mikangano pakati pawo. Horch anatenga magalimoto apamwamba kwambiri, DKW anthu a m'tauni yaing'ono ndi njinga zamoto, Wanderer magalimoto akuluakulu ndi Audi zitsanzo zapamwamba.
Ndi kutha kwa Nkhondo Yachiwiri Yadziko Lonse ndi kulekanitsidwa kwa gawo la Germany, magalimoto apamwamba adapereka magalimoto ankhondo, zomwe zinakakamiza kukonzanso Auto Union. Mu 1957, Daimler-Benz adagula 87% ya kampaniyo, ndipo patapita zaka zingapo, Volkswagen Group inapeza osati fakitale ya Ingolstadt yokha komanso ufulu wa malonda a Auto Union.
Mu 1969, kampani ya NSU idalowa nawo gawo la Auto Union, yomwe idawona Audi ikuwonekera koyamba nkhondo itatha ngati mtundu wodziyimira pawokha. Koma sizinali mpaka 1985 kuti dzina la Audi AG linagwiritsidwa ntchito mwalamulo ndikutsatizana ndi chizindikiro cha mbiri yakale pa mphete, zomwe sizinasinthe mpaka lero.
Zina zonse ndi mbiriyakale. Kupambana mu motorsport (rally, liwiro ndi kupirira), kukhazikitsidwa kwaukadaulo wochita upainiya m'makampani (kodi mukudziwa komwe Dizilo yamphamvu kwambiri masiku ano imakhala? apa), komanso imodzi mwazinthu zomwe zatchulidwa kwambiri pagawo lofunika kwambiri.
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