Pogwira mawu a Sérgio Godinho mu nyimbo ya "O Primeiro Dia", kusindikizidwa kwa chaka chino ku Frankfurt Motor Show, kungatanthauzidwe kuti "tsiku loyamba la moyo wonse wa Volkswagen".
Tiyeni tiwone: kuwonjezera pa kuwulula pamenepo zomwe zimatanthawuza kuti ndi imodzi mwa zitsanzo zitatu zofunika kwambiri m'mbiri yake (inde, Volkswagen imayika ID.3 pamlingo wofanana ndi Beetle ndi Golf), mtundu wa Germany unasankha. kuwonetsa dziko ku Frankfurt chizindikiro chake chatsopano ndi chithunzi chake chatsopano.
Koma tiyeni tipite ndi magawo. Chizindikiro chatsopanochi chikutsatira mchitidwe wapamwamba kwambiri (komanso wotengedwa kale ndi Lotus) ndikusiya mawonekedwe a 3D, kukumbatira mtundu wosavuta (komanso wokomera digito) wa 2D, wokhala ndi mizere yowongoka. Ponena za ena onse, zilembo “V” ndi “W” zikupitiriza kuonekera, koma “W” sakhudzanso pansi pa bwalo limene amakumana.
Kuphatikiza pa mawonekedwe atsopano, logo ya Volkswagen itenganso mtundu wosinthika (kuphatikiza pachikhalidwe cha buluu ndi choyera), ndipo imatha kutenga mitundu ina. Pomaliza, mtundu wa Wolfsburg udaganizanso zopanga logo ndikulowa m'malo mwa mawu achimuna omwe amamveka pazotsatsa zake ndi mawu achikazi.
Zifukwa zomwe zasintha
Chipatso cha ntchito ya Klaus Bischoff, mutu wa mapangidwe a Volkswagen, kusintha kumeneku kumabweretsa m'malo mwa ma logo pafupifupi 70,000 m'malo ogulitsa opitilira 10,000 ndikuyika mtundu m'maiko 154, monga gawo la lingaliro lathunthu lotchedwa "Volkswagen Yatsopano".
Lembetsani ku kalata yathu yamakalata
Lingaliro ili limapangitsa kuyerekeza kwa "dziko latsopano la Volkswagen", momwe kuyika kwa digito ndi kulumikizana kumapangitsa kuti zitheke kuwongolera kulumikizana kwamtundu kwa kasitomala. Malinga ndi Jurgen Stackmann, Woyang'anira Zogulitsa wa Volkswagen, "kukonzanso kwathunthu ndi zotsatira zomveka za kukonzanso njira", zomwe, ngati mukukumbukira, zidatsogolera kubadwa kwa MEB.
Malinga ndi a Jochen Sengpiehl, wotsogolera zamalonda wa Volkswagen, "cholinga chamtsogolo sichidzakhala kusonyeza dziko labwino kwambiri la malonda (...) tikufuna kukhala anthu ambiri komanso amoyo, kutengera maganizo a makasitomala ndikuwuza nkhani zenizeni".
Jurgen Stackmann, Mtsogoleri Wogulitsa Volkswagen"Chizindikirochi chikusintha kwambiri ku tsogolo lopanda zotulutsa mpweya. Ino ndi nthawi yoyenera kupanga mawonekedwe atsopano amtundu wathu kudziko lakunja."
Ndikufika kwa lingaliro la "Volkswagen Yatsopano", mtunduwo udzabetcherana pakuwonetsa kokongola kwambiri kuposa momwe tawonera pano, ndipo kugwiritsa ntchito kuwala (ngakhale kuunikira chizindikiro) kudzakhala gawo lofunikira. Zonsezi kuti zipereke chithunzi cholimba, chaching'ono komanso chokomera makasitomala.