Mbiri ya Logos: Volkswagen

Anonim

Leonardo da Vinci adanena kale kuti "kuphweka ndi digiri yapamwamba ya kusinthika", ndipo poyang'ana chizindikiro cha Volkswagen, iyi ndi chiphunzitso chomwe chimagwiranso ntchito ku dziko la mawilo anayi, malingana ndi logos. Ndi zilembo ziwiri zokha - V pamwamba pa W - atazunguliridwa ndi bwalo, mtundu wa Wolfsburg unatha kupanga chizindikiro chomwe chidzazindikiritse malonda onse a magalimoto.

M'malo mwake, nkhani ya logo ya Volkswagen ndiye chandamale cha mikangano ina. Chiyambi cha chizindikirochi chinayambira kumapeto kwa zaka za m'ma 1930, pamene mtundu waku Germany udayamba kuchita nawo gawoli. Pakutsegulira kwa Volkswagenwerk, fakitale kumpoto kwa Germany, Volkswagen idzakhala itayambitsa mpikisano wamkati wopanga logo. Wopambana adakhala Franz Xaver Reimspiess, injiniya yemwe analinso ndi udindo wowongolera injini ya "Carocha" yotchuka. Chizindikiro - chokhala ndi giya, chizindikiro cha Germany Work Front - chidalembetsedwa mwalamulo mu 1938.

volkswagen chizindikiro
Kusintha kwa logo ya Volkswagen

Komabe, Swede Nikolai Borg, wophunzira wojambula zithunzi, pambuyo pake adanena kuti ali ndi ufulu wovomerezeka ku chizindikirocho, ponena kuti adapatsidwa malamulo omveka bwino ndi Volkswagen kuti ayambe kupanga chizindikirocho mu 1939. Nikolai Borg, yemwe pambuyo pake adapanga malonda ake otsatsa malonda, amalumbira. mpaka lero kuti anali ndi udindo pa lingaliro loyambirira la logo. Wopanga waku Sweden adayesa kuchitapo kanthu motsutsana ndi mtunduwo, koma zidapitilira zaka zambiri chifukwa chosowa umboni.

Chiyambireni mpaka lero, chizindikiro cha Volkswagen sichinasinthe kwambiri, monga momwe mukuonera pa chithunzi pamwambapa. Mu 1967, buluu udakhala mtundu waukulu, wolumikizidwa ndi kukhulupirika ndi chidaliro chomwe tidazindikira mumtunduwo. Mu 1999, logoyo idapeza mawonekedwe amitundu itatu, ndipo posachedwa, mawonekedwe a chrome, kuwonetsa chikhumbo cha Volkswagen chokhalabe pano popanda kusiya chizindikiro chodziwika bwino.

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