"Kwa ine, zinthu ziwiri ndizotsimikizika: premium ndi umboni wamtsogolo. Ndipo BMW Gulu ndi umboni wamtsogolo. " Umu ndi momwe Harald Krüger, Mtsogoleri wamkulu wa BMW, akuyamba mawu okhudza tsogolo la gulu la Germany, lomwe limaphatikizapo BMW, Mini ndi Rolls-Royce.
Tinali titatchula kale za Mtengo wa BMW zomwe zikuyembekezeka kufika m'zaka zikubwerazi, mumitundu yonse ya 40, pakati pa kukonzanso ndi zitsanzo zatsopano - ndondomeko yomwe inayamba ndi mndandanda wamakono wa 5. Kuyambira nthawi imeneyo, BMW yakonzanso kale 1 Series, 2 Series Coupé ndi Cabrio, 4 Series ndi i3 - yomwe idapeza mtundu wamphamvu kwambiri, ma i3s. Inayambitsanso Gran Turismo 6 Series yatsopano, X3 yatsopano, ndipo posachedwa X2 iwonjezedwa pagulu.
Mini idawona Countryman watsopano akubwera, kuphatikiza mtundu wa PHEV, ndipo akuyembekezeka kale kudzera pamalingaliro amtsogolo a Mini 100% yamagetsi. Pakadali pano, Rolls-Royce yatulutsa kale mbiri yake yatsopano, Phantom VIII, yomwe ifika koyambirira kwa chaka chamawa. Ndipo ngakhale pa mawilo awiri, BMW Motorrad, pakati latsopano ndi kusinthidwa, anapereka kale zitsanzo 14.
Gawo II mu 2018
Chaka chamawa ndi chiyambi cha Gawo lachiwiri la gulu lachijeremani la gulu la Germany, kumene tidzawona kudzipereka kwakukulu kwa moyo wapamwamba. Kudzipereka kumeneku kumagulu apamwamba kumatsimikiziridwa ndi kufunikira kobwezeretsa komanso kuonjezera phindu la gulu ndikuwonjezera phindu, zomwe zidzathandiza kuti pakhale ndalama zothandizira chitukuko cha matekinoloje atsopano. Momwemo, kuyika kwamagetsi kwamitundu ndi kuwonjezera kwa mitundu yatsopano yamagetsi ya 100%, komanso kuyendetsa pawokha.Mu 2018 tidzakumana ndi Rolls-Royce Phantom VIII, BMW i8 Roadster, 8 Series ndi M8 ndi X7. Pamagudumu awiri, kubetcherana uku pazigawo zapamwamba kumatha kuwoneka pakukhazikitsa K1600 Grand America.
Kubetcherana mosalekeza pa ma SUV
Mosapeweka, kuti akule, ma SUV ndizofunikira masiku ano. Sikuti BMW ndiyocheperako - "Xs" pakadali pano ikuyimira gawo limodzi mwa magawo atatu a zogulitsa, ndipo ma SUV opitilira 5.5 miliyoni, kapena SAV (Sport Activity Vehicle) m'chilankhulo cha mtunduwo, agulitsidwa kuyambira pomwe idakhazikitsidwa "X" yoyamba mu 1999. ,x5 ndi.
Monga tanenera kale, X2 ndi X7 zifika mu 2018, X3 yatsopano idzakhalapo kale m'misika yonse, ndipo X4 yatsopano sinadziwikenso.
Ma tram khumi ndi awiri pofika 2025
BMW inali m'modzi mwa omwe adayambitsa kuyambitsa magalimoto amagetsi opangidwa mochuluka ndipo zambiri zake zimakhala ndi ma electrified versions (ma plug-in hybrids). Malinga ndi chidziwitso cha mtunduwo, pakadali pano ma BMW amagetsi a 200,000 amazungulira m'misewu, 90,000 mwa iwo ndi BMW i3.
Ngakhale kukopa kwa magalimoto ngati i3 ndi i8, mapangidwe awo ovuta komanso okwera mtengo - chojambula cha carbon fiber chokhazikika pa aluminiyamu chassis - adalamula kusintha kwa mapulani kuti apindule kwambiri. Pafupifupi mitundu yonse yamagetsi yamtundu wa 100% yamtsogolo idzachokera ku zomangamanga zazikulu ziwiri zomwe zimagwiritsidwa ntchito pagululi: UKL yamitundu yakutsogolo, ndi CLAR yamitundu yakumbuyo.
Komabe, tiyenera kuyembekezera mpaka 2021 kuti tiwone mtundu wotsatira wa "i" sub-brand. Zidzakhala m'chaka chino kuti tidziwe zomwe tsopano zimadziwika kuti iNext, zomwe kuwonjezera pa kukhala magetsi, zidzagulitsa kwambiri kuyendetsa galimoto.
Koma mitundu 11 inanso 100% yamagetsi yakonzedwa mpaka 2025, yogwirizana ndi kukhazikitsidwa kwa ma hybrids 14 atsopano. Yoyamba idzadziwika pamaso pa iNext ndipo ndi mtundu wa Mini Electric Concept yomwe ifika mu 2019.
Mu 2020 idzakhala nthawi ya iX3, mtundu wamagetsi wa 100% wa X3. Zindikirani kuti BMW yapeza posachedwapa maufulu apadera a iX1 kupita ku iX9, kotero tiyembekezere kuti ma SUV amagetsi ambiri ali m'njira.
Pakati pa zitsanzo zomwe zakonzedwa, yembekezerani wolowa m'malo wa i3, i8 ndi mtundu wopanga lingaliro la Vision Dynamics, loperekedwa ku Frankfurt Motor Show yomaliza, yomwe ingakhale wolowa m'malo mwa 4 Series Gran Coupé.
40 Autonomous BMW 7 Series pofika kumapeto kwa chaka chino
Malinga ndi Harald Krüger, kuyendetsa galimoto mosadziyimira pawokha n'chimodzimodzi ndi premium ndi chitetezo. Kuposa kuyenda kwamagetsi, kuyendetsa galimoto palokha kudzakhala chinthu chosokoneza kwambiri pamakampani agalimoto. Ndipo BMW ikufuna kukhala patsogolo.
Panopa pali kale ma BMW angapo omwe ali ndi makina odzipangira okha. Ziyenera kuyembekezera kuti m'zaka zikubwerazi zidzawonjezedwa kumtundu wonse wamtunduwu. Koma pakhala kanthawi tisanafike pomwe tidzakhala ndi magalimoto odziyimira pawokha. BMW ili kale ndi magalimoto oyesa padziko lonse lapansi, omwe adzawonjezedwa zombo za 40 BMW 7 Series, zomwe zidzagawidwe ku Munich, ku California ndi Israel.