Woyikidwa mu gawo lachiwiri la dongosolo la "Push to Pass" loperekedwa ndi Carlos Tavares, CEO wa PSA mu February, Kulowa kwa Citroen mumsika waku India adadziwitsidwa ndi Linda Jackson, wamkulu wa kampaniyo, pamsonkhano wa atolankhani womwe wachitika lero ku Chennai, India.
Chimodzi mwazinthu zofunikira kwambiri za Citroën's internationalization strategy, kufika ku India kudzasandulika kukhala mitundu ingapo yokhala ndi ntchito yapadziko lonse lapansi, yoyamba kukhazikitsidwa kumapeto kwa 2021. Komabe, mu 2020, msika wa SUV ukuyembekezeka kufika. C5 Aircross.
Malinga ndi Linda Jackson, CEO wa Citroën, "Kuyambitsa mtundu pamsika watsopano kukula kwa India ndizochitika zapadera komanso zokonda". Linda Jackson anawonjezeranso kuti Citroën ili ndi "njira zonse zokhalira 'Amwenye ku India', m'mafakitale, kudzera m'magwirizano awiri apanyumba, komanso pankhani yopereka zinthu".
Mitundu yatsopano yamisika yatsopano
Kuti athane ndi njira yolumikizirana ndi mayiko ena, Citroën iwonetsa pamsika waku India mitundu ingapo yatsopano yokhala ndi ntchito yapadziko lonse lapansi. Zoyikidwa mkati mwa Core Model Strategy ya Grupo PSA, izi ziyenera kufika pamsika ndi cadence imodzi pachaka kuyambira 2021.
Lembetsani ku kalata yathu yamakalata pano
Pulogalamu yomwe amalowetsamo imatchedwa "C Cubed" ndipo chilembo C chimatanthawuza: Kuzizira, ponena za mapangidwe a Citroën; Comfort, kutanthauza chitonthozo chamtundu wa French brand; ndi Clever, ponena za "luntha la mapangidwe ndi mlingo wapamwamba wa kuphatikizidwa kwanuko, kuti athe kuyankha molondola zomwe msika ukuyembekeza.
Pambuyo poyambira pamsika waku India, mitundu yatsopanoyi yamunthu wapadziko lonse lapansi iyenera kupezeka kumadera ena padziko lapansi, ndipo sizikudziwikabe kuti iti iti iti ikhale.
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