Kuva mu mwaka wa 2015 byari bizwi ko Lamborghini yasiga ku ruhande moteri ya V10 na V12 agakoresha moteri ya 4.0 twin-turbo V8 kugira ngo itange SUV nshya. Ibyo tutari tuzi - kugeza ubu - nimbaraga nini Urus yatanga.
Stefano Domenicali, umuyobozi mukuru w’ikirango cy’Ubutaliyani, yongeye gutanga ibimenyetso bimwe na bimwe bya Urus, guhera mu mbaraga. Kandi nta kindi kiri munsi 650 hp yakuwe muri twin-turbo V8. Byemejwe kandi ko plug-in hybrid variant, isanzwe yizewe, izagera ku isoko nyuma yimiterere «isanzwe».
Avuga ku bijyanye no kugera ku isoko, Stefano Domenicali yemeje ko SUV yo mu Butaliyani igomba kugurishwa mu gihembwe cya kabiri cya 2018. Umusaruro w’ibice bya mbere byabanjirije ukwezi byatangiye mu kwezi gushize ku ruganda rwa Sant'Agata Bolognese. Intego yibiranga ni ugukora ibice 1000 umwaka utaha na 3500 muri 2019.
Ubwiza, ntibishoboka ko moderi yumusaruro izava cyane mubitekerezo bimaze kugaragara (mumashusho), hamwe na moderi yanyuma ifite metero 4,97 z'uburebure na 1,98 m z'ubugari.