Opel mu bihe bikomeye: Steve Girsky Afata Kunanirwa muri Brand Recovery

Anonim

Opel isa niyiyemeje gukomeza gushyiraho inyandiko, ntabwo igurishwa ahubwo mubihombo. Kuri iyi nshuro gutsindwa byaturutse kuri Steve Girsky, visi perezida wa General Motors (GM) mu magambo yatangarije ikinyamakuru cyo mu Budage cyitwa Financial Times, umugabo wahawe inshingano zo guhindura Opel mu Burayi nyuma yo kugirwa umuyobozi w’inama y'ubugenzuzi ya Opel kuri mpera z'Ugushyingo.

Opel mu bihe bikomeye: Steve Girsky Afata Kunanirwa muri Brand Recovery 21725_1

Kandi ntibyatinze - ibyumweru birenga bibiri gusa kugira ngo bisobanuke neza - nimero ya 2 ya GM kugirango ibone ko gahunda yibikorwa byerekanwe mubudage byananiranye, "ikibabaje ni uko gahunda zacu zo gutuma Opel yunguka muri uyu mwaka ntizagenze neza" ati: ababishinzwe, kandi ninde umaze kuyobora ikirango kuvugurura ibyateganijwe muri uyu mwaka.

Turakwibutsa ko mu gihembwe gishize cyonyine, Opel yerekanye igihombo gikurikiranye miriyoni 300 z'amadolari, ariko niba ushaka kubona ibintu byinshi kuri "kintu" dushobora kukubwira ko Opel ifite igihombo cya miliyoni 1.600 z'amadolari muri amezi 12 ashize. Umuvuduko wo kwangirika no kunyerera ni ishyari rya guverinoma ya Porutugali…

Mubyukuri, ibintu byinshi bishobora guhuzwa hagati yimikorere yubukungu bwa Porutugali nigikorwa cya Opel. Ariko reka turebe, byombi bigabanuka cyane mumyaka 10 ubu - Porutugali ifite ingengo yimari ya apotheotic na GM hamwe nigihombo cya faraonike - kandi bombi bahuye nibihe byabo byiza cyane kugeza mu mpera za 1980, guhera icyo gihe byari "kurasa mumaguru. ”. Ndabibutsa ko, kugeza mu myaka mike ishize, Opel yafatwaga nkuwahanganye na BMW na Mercedes-Benz.

Opel mu bihe bikomeye: Steve Girsky Afata Kunanirwa muri Brand Recovery 21725_2
Inzira ntizoroha

Ariko nanone usubije amaso inyuma ukareba ibyavuzwe na Financial Times, Steve Girsky yerekanye nk'inzira yo kwikuramo ikibazo cya moderi ya Volkswagen, ikoresheje uburyo bwo gucunga ibiciro, ingamba zo kugena ibiciro, kugabana ku isoko ndetse no kwinjira mu isoko byashoboye gukura mu myaka yashize. Kandi kugeza ubu dushobora kugereranya: Opel ni muri Porutugali icyo Volkswagen aricyo mubudage. Byose biratandukanye ariko byose birasa sibyo?

Ariko kureka kugereranya ikindi gihe, mumagambo ya Steve Girsky, inzira rwose ni igice. Uwahoze ari umunyamabanki, Umunyamerika w'imyaka 49, yizera ati: "Abandi bubaka bagurisha ibirenze ikirango", "niba dushobora kubikora, natwe tuzatera imbere".

Opel mu bihe bikomeye: Steve Girsky Afata Kunanirwa muri Brand Recovery 21725_3
Inguzanyo: BBC

Ibyo ari byo byose, itangazo risigaye rigenda, haba Bwana Karl-Friedrich Strack, umuyobozi mukuru wa Opel washyizweho muri Mata uyu mwaka, kandi itsinda rye ritegura gahunda nshya, cyangwa se bagatangira kuzuza impapuro ku kazi kegereye. Hagati…

Uratekereza iki? Uratekereza ko kwishyira hamwe kwinshi hagati ya Chevrolet (muruhare rwa Skoda) na Opel (muruhare rwa VW) bishobora kuba igisubizo cyibibazo bya Opel? Niba aribyo, ntituzi, ariko Fiat iri gushakisha…

Inyandiko: Guilherme Ferreira da Costa

Soma byinshi