Buri munsi, amakuru ahinduka kuri BMW agenda arushaho kuba - ahazaza h'ikimenyetso kigenda gitera imbere bitewe n'ubukungu bwifashe nabi.
Mugihe mugihe Uburayi butuye mubihe bidashidikanywaho kubijyanye nigihe kizaza kandi isoko ntirishobora kubyara umusaruro nkuko bikwiye, ibirango nka BMW bifata umwanya wo guhindura inzira. Ntabwo rwose ari icyemezo "cyisanzuye", kiganisha BMW guhindura inzira yacyo nikibazo cyubukungu cyifashe nabi kandi kidashaka kuvanga, uhitamo "kubimenyera".
Ntampamvu yo gukubita igihuru - icyemezo cyo gukora urubuga rwa moderi yimbere-yimodoka, gukoreshwa kuri Mini na BMW, ni ubukungu gusa, hamwe nizindi mpamvu zingenzi zisigaye ari ukurangaza. Biragoye, nkuko ibihe bitandukanye bigenda byegereza nubutaka butigeze bukandagirwa mbere. Abayobozi i Munich rwose bafite ubwoba, mugihe berekana ko bakomeye kandi bafite ubutwari bwo gufata ibyemezo bitoroshye.
BMW yari isanzwe ifite ishusho yikimenyetso "ntituzigera dukoresha ibiziga byimbere", uyumunsi turashobora kuvuga "ntukavuge na rimwe" , ariko mubyukuri, isosiyete yubwubatsi ya Bavariya yakoze ibyo bake bafite ubushake bwo gukora - aho gutegereza ko ishema risenyuka rya colosus, yahisemo gukora mubyukuri kandi byemeza ko biramba.
Ibi bitekerezo hamwe namahitamo akunda kuvuka mubihe "bidasanzwe", ntuzigere wibagirwa ko mubucuruzi, ihungabana ryisoko rishobora kuba risanzwe nkuko benshi babitekereza. Uku gushikama kurimo kuba umugani no gukenera kwisubiraho kugirango tubeho, ukuri.
Agace keza k'amasosiyete kari mukuzamura ubuhanga bwo guhanga abayobozi babo, bajya mbere mubundi buhanga: bwo kumva ubujurire bwisoko ryabo. Ntabwo bivuze ko tugomba gufata ibyemezo bisabwa, ariko kwerekana no kumenya intege nke nibyingenzi kandi ibyo bigomba gukorwa hamwe nabarya ibyo dukora kandi burigihe duhanze amaso amarushanwa.
Niba ari impamo ko BMW yahisemo gutinyuka kwerekeza imbere yimodoka, Mercedes-Benz yamaze kubikora kera cyane. BMW ni umuyobozi wukuri kandi iri murwego rwo hejuru rwamateka yayo impande zose - umunezero wo gutwara ni igicucu kuri cake kandi moteri ntisanzwe. Nyamara, icyifuzo cyibicuruzwa byubukungu kandi bikora neza, hamwe no kugabanya cyane ibiciro byumusaruro, byatumye uruganda rwubwubatsi rwo mubudage rwongera gutekereza ku ngero zarwo. Icyemezo gifatwa nkigihano cyo kuba intego yo kugaragara kwamagambo nka: "BMW yari izwiho gutwara ibinezeza".
Kazoza “1M” idafite ibiziga byinyuma?
Ntukiyice, bakunzi b'ikirango cya Bavariya, BMW ntabwo yigeze ivuga ko izahagarika gukora imodoka-zinyuma. Ariko, hamwe no kugaragara kwa 2 Series, iyo, mwishusho yuruhererekane 4, izakira moderi ya coupe na cabrio yuruhererekane rwabanjirije iyi, urukurikirane rwa 3 na 5 rwumuryango 1 ruzahinduka moderi ya BMW yinjira murwego rwo hejuru -isi.
Hamwe nibi bisobanuro bishya byinzego haza amakuru avuga ko muri 2015 1M izasohoka kandi ko itazongera kuba coupé, kuko iyi miterere izashyikirizwa 2M cyangwa, cyane cyane M235i… kandi nkibishya 1 Urutonde rwa GT ruzakoresha urubuga rwa UKL, ikibazo gisigaye - umwana uzaza M, 1M ya 2015 cyangwa wenda "gusa" M135i ya 2015, azaba M wambere usize inyuma yimodoka yinyuma?… Tumubajije iby'ejo hazaza h'uruhererekane rwa 1, BMW ivuga ko irimo gutekereza byombi, utazi neza aho imbaraga za moteri zayo zizajya - haba ku ruziga rw'imbere, ibiziga by'inyuma cyangwa Xdrive itabishaka (ibiziga byose) itanga amahirwe kuri hitamo iyi traction aho guhitamo ibiziga byinyuma nkuko bisanzwe bibaho na M135i, kurugero.
Iki nigihe cyimpinduka kandi BMW isa nkaho ishaka kwinjira muri iyi "wave", uko mbona, iracyahatirwa. Birumvikana ariko ko imbaraga zisoko ryaguye zikigaragara.
BMW yizera ko muri 2013 ibicuruzwa byayo biziyongera kandi ahari isoko ry’amajyaruguru ya Amerika n’Ubushinwa nimpamvu nziza yo kwizera ko bizagenda neza. Ariko nubwo bimeze bityo, byanze bikunze tuyoboye gutekereza - a M idafite ibiziga byinyuma, niba bihari, ntibigaragaza gusa impinduka ahubwo binerekana igihe ntawakwibagirwa. Guhindukira, ariko birashoboka ko udafite M ntoya yo kuruhande.
Inyandiko: Diogo Teixeira