Ford yagarutse kubisubizo byiza nyuma yumwaka wa 2014 munsi gato yibiteganijwe.
Nubwo aricyo kirango cyambere ku isoko ryabanyamerika, kuba Ford i Burayi iracyari munsi yindangagaciro zagezweho mu rwababyaye. Nyamara, ikirango cyashyizeho inyungu nziza umwaka ushize, biturutse ku ishoramari ryashize mu “mugabane wa kera”, nko mu bwoko bwa Ford Transit bwavuguruwe, akaba ari yo modoka y’ubucuruzi yagurishijwe cyane mu Burayi mu 2015.REBA NAWE: Umusaruro wa Ford Focus RS nshya umaze gutangira
Usibye kwiyongera kwa 10% mubicuruzwa byose byagurishijwe muburayi, umugabane wamasoko kwisi wiyongereyeho 0.2%, ubu uhagaze 7.3%. Bitewe niyi mibare, Ford irateganya kurushaho umusaruro ushimishije mu mwaka wa 2016. Muri gahunda y’ikirango ejo hazaza ni uguhitamo SUV, igice kizwi cyane mu Burayi, ndetse no gukora imashini 13 z’amashanyarazi muri 2020, izayihagararira. 40% yo kugurisha.
Ariko, mumwaka wa 2016, Ford izashyira mubikorwa gahunda yo kuvugurura urwego rwibinyabiziga biboneka mu Burayi, bizagabanya iherezo ry’umusaruro w’ibicuruzwa bitagurishijwe. Jim Farley, perezida w'ikinyamakuru i Burayi, yagize ati: "Akazi kacu ni uguteza imbere imodoka mu buryo bushoboka kandi tugakoresha amafaranga yose kugira ngo duhuze ibyo abakiriya bacu bakeneye".