Ukurikije ikibazo cy’imodoka mu Burayi, Peugeot ikurikiza ingamba zayo mpuzamahanga ku yandi masoko, ari yo muri Berezile. Ni muri urwo rwego, ku ya 8 Ukuboza, ikirango cy’Abafaransa cyerekanye isi yose yerekana imiterere yacyo iheruka, Peugeot 208.
Iki gitaramo cyabereye mu kibuga cya Cinelândia, muri Rio de Janeiro, ahantu h'umuco ndetse n'imibereho myiza mu mujyi wa Rio de Janeiro, imbere y'ibihumbi by'abareba. Guhitamo Berezile bishushanya kumenyekanisha ikirango cya Peugeot kandi kikaba kijyanye numukono 208 “Reka umubiri wawe utware”.
Ku ya 9 Ukuboza, filime ya teaser ya mbere yasohotse kuri interineti. Ariko hashize hafi icyumweru, filime yuzuye yibyabaye yasohotse, igufasha kubaho ubunararibonye bwunvikana kuri videwo kurubuga no kurubuga rusange rwa YouTube na Facebook, bityo ukuzuza igikoresho ufite intego yo "kwanduza mpuzamahanga. ”.
Ebuzz
Mu kwerekana ibigezweho bya Brand n'ibicuruzwa, iki gitaramo cyahurije hamwe gukoresha ikoranabuhanga rigezweho (3D Mapping na Kinect projection), aho hiyongereyeho urwego rwa kane: imikoranire itaziguye na rubanda. Muri iki gitaramo, abarebaga bayoboye kubaho umukono “Reka umubiri wawe utware”, bahuriza hamwe injyana nindirimbo zibyabaye.
Peugeot 208, izasimbura urukurikirane rwa 200, iteganijwe gusohoka muri Werurwe 2012, izakorerwa mu Bufaransa ku ruganda rwa Poissy na Mulhouse, no mu ruganda rwa Ceki muri Trnava. Guhera mu 2013, kugira ngo amasoko yo muri Amerika y'Epfo akenewe, azanakorerwa ku ruganda rwa Porto Real, muri leta ya Rio de Janeiro.
Kubindi bisobanuro kubyerekeye 208 nshya kanda hano.
Inyandiko: Ledger yimodoka (Ft. Ebuzzing)