Kuva mubisubizo bibi kugeza mubihe byiza cyane hamwe nigihe kizaza, Bentley ashyiraho ibicuruzwa ninyungu.
Mugihe cyo gushyira ahagaragara GT Speed nshya - imodoka yayo yihuta cyane mumyaka 102 mumateka - twagize amahirwe yo kubaza umuyobozi mukuru wubwongereza Adrian Hallmark.
Muri iki kiganiro Adrian Hallmarlk ntabwo yatubwiye gusa uburyo bishoboka guhindura ibintu, ahubwo yanagaragaje ingamba z'ejo hazaza haciriritse.
umwaka w'inyandiko
Ikigereranyo cy'imodoka (RA) - Ugomba kunyurwa rwose nuko igice cya mbere cya 2021 cyafunzwe hamwe nibisubizo byiza kuri Bentley kandi ibipimo byiza bikagumaho. Ikibazo nyamukuru ubu nuko kidashobora guhaza icyifuzo… Ese hari ingaruka ziterwa no kubura chipi?
Adrian Hallmark (AH) - Twagize amahirwe yo kurindwa na Volkswagen Group, itwemerera kutagira ingaruka ku kubura chipi ya silicon. Ikibazo nuko uruganda rwa Crewe rwakozwe mumwaka wa 1936 kugirango rukore imodoka 800 kumwaka kandi twegereye 14,000, hafi yumupaka.
Moderi zose zirasohoka kandi ibi birashiraho ibintu bitandukanye rwose nibyabayeho mumyaka ibiri ishize, mugihe tudashobora gukora imodoka nshya. Kurugero, tumaze amezi 18 tutagira Flying Spur.
Kurundi ruhande, dufite moteri nyinshi, harimo na Hybrid verisiyo ya Bentayga na Flying Spur. Gusa murubu buryo byashobokaga kugera kubisubizo byubukungu nubucuruzi.
RA - Inyungu ya 13% yinyungu ni ikintu cyorohereza cyangwa biracyashoboka ko tujya kure?
AH - Ntabwo ntekereza ko sosiyete itaragera kubushobozi bwayo bwose. Imyaka 20 irashize, Bentley yatangiye gufata ingamba zo gukora ubundi buryo bwubucuruzi hamwe na Continental GT, Flying Spur nyuma ya Bentayga.
Ibintu byose birakora neza, ariko iyo ndebye kuri Ferrari cyangwa Lamborghini, net net yabo iruta iyacu. Twakoresheje umwanya munini wo kuvugurura ubucuruzi kandi ni ubwambere tugera ku nyungu nyinshi.
Ariko niba dusuzumye imyubakire twubaka imodoka zacu, dukwiye kandi tuzakora neza. Ntabwo ari ikiguzi cyo kongera ibiciro gusa cyangwa guhindura imyanya yimodoka zacu, ariko guhuza kugenzura ibiciro bikurikirwa no guhanga udushya twinshi bizadufasha gutera imbere.
Umuvuduko wa Continental GT ni urugero rwiza: twatekereje ko byaba bifite agaciro ka 5% yo kugurisha umugabane wa kontineri (ibice 500 kugeza 800 kumwaka) kandi birashoboka ko bizapima 25%, hamwe nigiciro cyinshi kandi ninyungu.
RA - Iyi niyo ntego wasobanuye cyangwa ifite aho ihuriye nubwoko bwinkota ya Damocles Itsinda rya Volkswagen ryagendaga hejuru ya Bentley mugihe imibare itari myiza mumyaka ibiri ishize?
AH - Ntabwo twumva igitutu burimunsi, nubwo cyama kibaho muburyo bwihuse. Dufite gahunda yimyaka itanu nicumi aho dushiraho intego zo kuvugurura, inyungu nibindi byose.
Twagiye twumva igitekerezo rimwe na rimwe "byaba byiza baramutse babonye bike" mubuyobozi bwa Volkswagen, ariko baradusaba amanota make yijanisha, biremewe, byanze bikunze.
Igihe inkota yitwa imvugo ngereranyo ya Damocles yatumanitseho, ntitwashoboye kugurisha imodoka muri kimwe cya kabiri cyamasoko yisi, twari dufite bibiri gusa muri bine muburyo bugezweho, kandi twari mubihe bibi ikirango gishobora kuba .
Niba usomye ibyatangajwe nitsinda, ntibashobora kwizera ubunyangamugayo bwimpinduka tumaze kugeraho kuri Bentley kandi dushyigikiye byimazeyo icyerekezo dufite kuri Bentley: kwiyemeza rwose guha amashanyarazi ikirango muri 2030. ibyo.
RA - Ikirango cyawe cyaragurishijwe kuringaniza mukarere gakomeye kwisi, USA, Uburayi n'Ubushinwa. Ariko niba ibicuruzwa bya Bentley mubushinwa bikomeje kwigaragaza, birashobora guteza ibyago byo gufatwa bugwate niri soko, rimwe na rimwe rikaba rishobora guhinduka no kudashyira mu gaciro. Ibi birakureba?
AH - Nagiye mu masosiyete atunzwe cyane n'Ubushinwa kurusha Bentley. Dufite icyo nise "ubucuruzi bwa simmetrike": kugeza ubu uyu mwaka twakuze 51% mu turere twose kandi buri karere kari hejuru ya 45-55% ugereranije numwaka ushize.
Menya imodoka yawe ikurikira
Ku rundi ruhande, imipaka yacu mu Bushinwa isa nk’ahandi hose ku isi kandi dukurikiranira hafi ibiciro, nanone kubera ihindagurika ry’ifaranga, kugira ngo twirinde itandukaniro rinini hagati y’Ubushinwa n’isi yose. kugirango wirinde kurema ibisabwa kugirango isoko ibangikanye.
Turi abanyamahirwe rero kuba tutararenze Ubushinwa none dufite ubucuruzi butera imbere. Kandi, kuri twe, Ubushinwa ntabwo buhungabana na gato; ukurikije ishusho, umwirondoro wabakiriya no kwiyumvisha ibyo Bentley ahagarariye, ni hafi cyane kubyo twifuza, ndetse ugereranije na Crewe. Baratwumva neza.
Gucomeka muri Hybride ni urusimbi rwo kubungabunga
RA - Watangajwe nuko Mercedes-Benz yatangaje ko igiye kwibira muri plug-in ya Hybride (PHEV) mugihe ibicuruzwa byinshi biba bishingiye kuri iri koranabuhanga?
AH - Yego na oya. Ku bitureba, kugeza igihe tuzaba dufite ibinyabiziga byambere byamashanyarazi (BEV) plug-in hybrid bizaba byiza dushobora kwifuza. Kandi ukuri ni uko, PHEV irashobora kuba nziza cyane kuruta imodoka ikoreshwa na gaze kubantu benshi, iyo ikoreshejwe neza.
Birumvikana ko kubagenzi bakora ibirometero 500 buri wikendi, PHEV niyo ihitamo nabi. Ariko mubwongereza urugero, intera igereranijwe buri munsi ni 30 km kandi PHEV yacu itanga amashanyarazi ya kilometero 45 kugeza 55 kandi mumyaka ibiri iri imbere iziyongera.
Muyandi magambo, kuri 90% yingendo, urashobora gutwara nta byuka bihumanya kandi, niyo moteri yatangira, ushobora gutegereza kugabanuka kwa CO2 ya 60 kugeza 70%. Niba amategeko ataguha inyungu zo gutwara PHEV uzakomeza kungukirwa nigiciro gito cyingufu.
Mercedes-Benz irashobora gukora ibyo itekereza neza, ariko tugiye gutega kuri PHEV yacu kugirango ibe ifite agaciro ka 15 kugeza kuri 25% yo kugurisha murwego rwa Bentayga na Flying Spur, moderi ebyiri zifite agaciro ka 2/3 y'ibicuruzwa byacu.
RA - Kubirango bimwe bimaze gutanga ibirometero birenga 100 byubwigenge bwamashanyarazi, kwakira abakiriya ni byinshi cyane. Urebye umwirondoro wumukoresha wawe, ibi bisa nkibidafite akamaro…
AH - Kubijyanye na PHEVs, nagiye mubashidikanya njya kumuvugabutumwa. Ariko dukeneye km 50 z'ubwigenge kandi ibyiza byose biri hafi 75-85 km. Hejuru yibyo, hariho ubudahangarwa, kuko km 100 ntizafasha murugendo rwa kilometero 500, keretse niba bishoboka kwishura byihuse.
Kandi ndatekereza ko kwishyuza byihuse PHEVs bizahindura ibintu byose, kuko bizagufasha kongeramo km 75 kugeza 80 muri autonomie muminota 5. Ibi birashoboka mubuhanga nkuko tubona ko Taycan ishoboye gutwara 300 km muminota 20.
Bizashoboka kandi gukora urugendo rwa kilometero 500 hamwe na 15% bishyigikiwe namashanyarazi, hanyuma byihuse kandi, amaherezo, munsi ya karuboni yo hasi cyane.
Nishyuza Hybrid yanjye ya Bentayga buri masaha 36, ni ukuvuga inshuro ebyiri kugeza kuri eshatu mu cyumweru (ku kazi cyangwa murugo) nkayishyiramo gaze buri byumweru bitatu. Iyo nagize Umuvuduko wa Bentayga, nakundaga kuwusubiramo kabiri mu cyumweru.
RA - Turashobora rero kwemeza ko Bentley igiye gutangiza PHEV ifite ubushobozi bwo kwishyuza byihuse…
AH - Ntabwo bizaboneka murwego rwa moteri iriho, ariko ibisekuruza byacu bizaza byanze bikunze.
RA - Igishoro cyawe muri biyogi giherutse kwerekanwa kumusozi wa Pikes Peak, muri Amerika. Irerekana ingamba zawe zo kwemeza ubuzima bwa kabiri kuri Bentleys kwisi yose cyangwa biragoye guhindura moteri?
AH - Icyiza muri byose, nta guhinduka bisabwa! Ntabwo ari nka lisansi iyobowe cyangwa idafunze, ntabwo imeze nka Ethanol… birashoboka rwose gukoresha e-lisansi igezweho udakeneye guhindura moteri ya none.
Porsche iyoboye iperereza mumatsinda yacu, ariko niyo mpamvu natwe turi mubwato. Nibyiza, kandi hazakenerwa lisansi yindege byibura mumyaka mike iri imbere, birashoboka iteka.
Niba kandi dusuzumye ibice birenga 80% bya Bentleys byose byakozwe kuva 1919 biracyatangira, tumenya ko bishobora kuba igisubizo cyingirakamaro. Ntabwo ari kubinyabiziga bya kera gusa: nitureka kubaka imodoka ya lisansi muri 2030, bizamara imyaka 20 nyuma yibyo.
Imodoka 2029 izaba ikiri mumuhanda muri 2050 kandi bivuze ko isi izakenera ibicanwa byamazi mumyaka mirongo nyuma yo gukora moteri yo gutwika irangiye.
Umushinga uyobowe numushinga uhuriweho na Porsche muri Chili, aho e-lisansi izatezwa imbere ikanakorerwa (kuko aribwo ibikoresho fatizo, ibyashizweho hamwe nudushya twambere bizabera hanyuma tuzabimura mubutaka).
Audi kurusha Porsche
RA - Bentley yavuye munsi ya Porsche "umutaka" yimukira kwa Audi. Ese ishyirahamwe hagati ya Porsche na Rimac ryakugiriye inama yo guhindura umurongo wa Bentley uva mukindi kitsinda?
AH - Usibye Bentayga, imodoka zacu zose zishingiye kuri Panamera, ariko ibice 17% gusa nibisanzwe. Ndetse na bimwe muribi bice byarahinduwe cyane, nka garebox ya PDK, byatwaye amezi 15 kugirango ikore neza mumodoka nziza.
Imodoka ya siporo na limousine itanga ibyifuzo bitandukanye kubakiriya, nabo batandukanye. Ikibazo nuko twakiriye tekinoloji murwego mugihe yari imaze gutezwa imbere, nubwo twashyizeho amabwiriza dukurikije ibyo dukeneye, ukuri nuko "twatinze ibirori".
Tugomba kumara amezi na miriyoni kugirango dukore akazi gakenewe ko kurwanya imihindagurikire. Urebye ahazaza, imodoka zacu zamashanyarazi zigiye gukorwa cyane mubwubatsi bwa PPE kandi twagize uruhare mumushinga kuva kumunsi wambere, kugirango dushyiremo ibiranga ibisabwa byose kugirango iterambere rirangiye ntitugomba kubikora kubitandukanya no gusubiramo byose.
Mugihe cyimyaka 5 tuzaba 50% Porsche na 50% Audi kandi mumyaka 10 birashoboka 100% Audi. Ntabwo turi ikirango cya siporo, turi ikirangantego cyimodoka cyihuta cyane kiranga ibintu byegeranye cyane na Audi.
Tugomba gusa kunoza imikorere yacu no kubaha ADN nziza cyane. Niyo mpamvu ubucuruzi bwa Porsche-Rimac ntacyo bwumvikana kuri twe, hibandwa kuri moderi ya hyper-sport.
RA - Isoko ryakoreshejwe ni "gushyushya" kandi, byibuze muri Amerika, Bentley yagize ibisubizo byumvikana mumezi ashize. Ugiye gusobanura ingamba zo gutumiza uwo mukiriya kwisi yose?
AH - Isoko ryimodoka yakoreshejwe ni nkisoko ryimigabane: ibintu byose bizenguruka kubitangwa / ibisabwa hamwe nicyifuzo. Abacuruzi bacu bifuza cyane kugura imodoka kubakiriya bashobora kuba bashishikajwe no kugurisha kuko mubyukuri haraturika.
Dufite sisitemu yemewe hamwe nuburyo bukomeye bwo kugenzura ubuziranenge hamwe na garanti yumwaka umwe cyangwa ibiri niba imodoka idafite garanti yinganda.
Nubwo zikoreshwa buri munsi, ntabwo ari imodoka ndende kandi zitaweho neza na nyirubwite. Nuburyo rero bwizewe bwo gufunga a
amasezerano meza.
RA - Ni ubuhe buryo bw'ingaruka za Brexit kuri Bentley?
AH - Nibyiza… ubu tugomba kujya kumurongo muremure wa pasiporo kubibuga byindege. Mubyukuri, ngomba gushimira ikipe yacu kuko uramutse winjiye muri iyi societe uyumunsi, navuga ko ntakintu cyabaye kandi birashoboka gusa kuko twamaranye imyaka ibiri nigice twitegura.
Ibi nubwo bwose 45% byibice biva hanze yUbwongereza, 90% byayo biva kumugabane wuburayi. Hano hari amajana yabatanga, ibihumbi nibice kandi buri kimwe kigomba gucungwa neza.
Twari dufite iminsi ibiri yibice, hanyuma tugera kuri 21 none tumanutse kuri 15 kandi turashaka kubigabanya kugeza kuri bitandatu, ariko ibyo ntibishoboka kubera Covid. Ariko ibi ntaho bihuriye na Brexit, birumvikana.
RA - Ufite "kugabanya" sosiyete yawe. Imiterere yikiguzi aho igomba kuba?
AH - Igisubizo cyoroshye nuko ntakenewe cyangwa gahunda yo kugabanya ibiciro bikabije, gusa birashoboka cyane. Mubyukuri, ni ubwambere mu kazi kanjye nemeye ko dushobora kuba twarageze kure cyane mu kugabanuka mu turere tumwe na tumwe, bitaribyo kuko dufite imodoka zikoresha amashanyarazi, imodoka zigenga, ndetse n’umutekano wa interineti bisaba ishoramari rinini.
Abantu bagera kuri 25% bavuye mu kigo umwaka ushize, kandi twagabanije amasaha yo guterana imodoka 24%. Ubu dushobora gukora imodoka 40% nyinshi hamwe nabantu bayobora hamwe na 50 kugeza 60 ba rwiyemezamirimo b'agateganyo aho kuba 700.
Ubwiyongere bw'imikorere ni bwinshi. Turimo gukora kugirango turusheho kunoza imikorere ya 12-14% mumezi 12 ari imbere, ariko ntagabanywa nkako.
RA - Haba hari igisenge hejuru udashaka kujyamo mubijyanye n'umusaruro / kugurisha kubwinyungu zidasanzwe?
AH - Ntabwo tugamije ingano, ahubwo ni ukongera urugero rwa moderi byanze bikunze biganisha ku kugurisha kwinshi. Tugarukira ku ruganda no gutanga umubiri.
Turimo gukora ibintu bine kuri irangi, iminsi irindwi mucyumweru, nta mwanya wo kubungabunga. Muri 2020, twashyizeho amateka mashya yo kugurisha imodoka 11,206, kandi birashoboka ko dushobora kugera ku 14.000, ariko byanze bikunze munsi ya 15.000.
Wari umuhanda muremure, wadukuye mumodoka 800 / umwaka ubwo ninjiraga muri societe mumwaka wa 1999, ukagera 10 000 nyuma yimyaka itanu gusa itangizwa rya Continental GT mumwaka wa 2002.
Igihe twageraga ku modoka 10,000 mu 2007, kugurisha imodoka kwisi yose hejuru ya 120.000 € (guhindura ifaranga) byari 15,000, bivuze ko twagize imigabane 66% muricyo gice (aho Ferrari, Aston Martin cyangwa Mercedes-AMG bahatanira).
Uyu munsi, iki gice gifite agaciro k'imodoka 110 000 kumwaka kandi iyo tugira 66% yiyo "cake" twakoraga imodoka 70 000 kumwaka. Muyandi magambo, sinkeka ko turambuye
umugozi. Ariko dufite imyanya ishimishije.
RA - Yagize imyanya y'ubuyobozi bwuzuye muri Porsche na Bentley. Abakiriya b'ibirango byombi barasa?
AH - Iyo mvuye muri Porsche njya Bentley, nasomye amakuru yose yari ahari kubakiriya kugirango numve itandukaniro mumwirondoro, demografiya izaza, nibindi. Kandi nasanze ibintu byinshi duhuriyeho.
Nyiri Porsche ashishikajwe no gukusanya imodoka, ubuhanzi buke, ubwato n'umupira w'amaguru (nibisanzwe kugira agasanduku muri stade). Nyiri Bentley afite uburyohe buhenze mubuhanzi, imodoka, yachts kandi akunda umupira wamaguru… ariko ubusanzwe afite club, ntabwo ari agasanduku.