Amashanyarazi, moderi nshya no kwiyemeza gukomeye kumasoko y'Ubushinwa nibyo ejo hazaza ha MINI isezeranya.
Dukurikije itangazo ryashyizwe ahagaragara n’ikirango cy’Ubwongereza, ejo hazaza ha MINI hagomba gushingira ku gitekerezo cya "Power of Choice". Ibi ntibizahindura gusa ishoramari murwego rwamashanyarazi 100%, ariko kandi no gukomeza moderi zifite moteri ya lisansi na mazutu, kuko umuvuduko wo gukoresha amashanyarazi ntabwo ari kimwe mumasoko yose aho MINI ikorera.
Ku bijyanye n'iyi ngamba, Umuyobozi wa MINI, Bernd Körber agira ati: “Hamwe n'inkingi ebyiri z'ingamba zacu za powertrain, turashaka (…) kugira ngo duhuze ibyo abakiriya bacu bakeneye ku isi (…) ibi bizatanga ibisabwa kugira ngo turusheho gutera imbere no guhinduka mu buryo bugaragara. kugenda ”.
Amashanyarazi ariko sibyo gusa
Ariko nkuko mumaze kubibona, moderi yamashanyarazi igiye kugira akamaro kihariye mugihe kizaza cya MINI. Kubera iyo mpamvu, ikirango cyabongereza kirimo kwitegura gukora portfolio ya moderi yamashanyarazi 100%.
Iyandikishe mu kanyamakuru kacu
Rero, bizwi cyane MINI Cooper SE igomba guhuzwa na 100% yumuriro w'amashanyarazi. Urebye ubushake bwo kwambukiranya amamodoka na SUV, ntibitangaje ko na MINI ihitamo igice cyavuzwe haruguru, aho usibye gusezeranwa igisekuru gishya cya Countryman, haba hamwe na moteri yaka ndetse na moteri y'amashanyarazi, bizajyana nibindi byuma byamashanyarazi gusa. .
Imiryango ya MINI 3, igaragara cyane, igisekuru kizaza, nkuyu munsi, izakomeza kugira moteri yaka, ariko kandi izajyana na verisiyo y’amashanyarazi 100%, ariko mubibumbano bitandukanye nibyo tubona uyumunsi kuri Cooper SE . Nk’uko ibihuha biheruka kubivuga, birashobora kuba icyitegererezo gifite igishushanyo kimwe, ariko shingiro ryihariye, ryatejwe imbere ku bufatanye n’umushinwa wa BMW Group, Great Wall Motors.
Ubushinwa ni bwo buryo bwiza
Ubufatanye na Great Wall Motors, bityo, isoko ryubushinwa, bizaba ingenzi cyane mugihe kizaza cya MINI na gahunda yo kwagura. Ntabwo isoko yimodoka yubushinwa ari nini cyane kwisi, ariko muri iki gihe isanzwe ihagarariye hafi 10% yimodoka yatanzwe nikirango cyabongereza.
Mu rwego rwo kurushaho gutera imbere mu Bushinwa, MINI, ku bufatanye na Great Wall Motors, irashaka kubyaza umusaruro aho itagifite imiterere y’ibicuruzwa bitumizwa mu mahanga bityo bigashishikarizwa kugurisha muri iryo soko (bitakibangamiwe n’imisoro yangiza y’Ubushinwa ).
Nk’uko MINI ibitangaza, umusaruro w’icyitegererezo mu Bushinwa ugomba gutangira mu 2023. Moderi izakorwa hazaba amashanyarazi 100% kandi bose bagomba gukoresha urubuga rushya rwihariye rw’amashanyarazi, rwakozwe ku bufatanye na Great Wall Motors.