Kuri Pedro Fondevilla, uri ku isonga rya CUPRA yerekeza muri Porutugali kuva muri Werurwe, nta gushidikanya: "ikirango kizakomeza kwiyongera muri Porutugali".
Icyizere kidasa nkaho cyugarijwe nibibazo byugarije urwego rwimodoka.
Ati: "Gusa itinya ejo hazaza itazi iyo igana", abishinzwe babigaragaza nk'ibyingenzi mu buyobozi bwe kuzamura iterambere ry'ikirango muri Porutugali, hibandwa ku gushyiraho imashini zikoresha amashanyarazi n'amashanyarazi.
CUPRA igana he?
Hamwe nimyaka itatu gusa kumasoko kandi nubwo isi imeze nabi - kubera ikibazo cyicyorezo cyatewe na COVID-19 - CUPRA yiyongereyeho 11% muri 2020, imibare ihwanye na 27.400 yagurishijwe.
Bimwe mubyo gukura biterwa na Pedro Fondevilla, "kubakira neza kwa CUPRA Formentor". Icyitegererezo kimaze kugera kuri 60% yo kugurisha CUPRA kwisi yose hamwe na 80% muri Porutugali. Ati: "Nibwo buryo bwa mbere aho twakoresheje 100% ya ADN ya marike. Nicyitegererezo gifite imiterere yacyo, kandi cyagaragaye mubisabwa ”.
Kuri Pedro Fondevilla, mubyukuri muri "kamere ye" niho CUPRA ifite kimwe mubintu byatsinze: "Turabizi ko igishushanyo cyacu gishobora kuba kidakwiriye abantu bose, ahubwo ababikunda, babikunda rwose". Niyo mpamvu ahazaza h'ibicuruzwa binyura muri moderi 100% ya CUPRA.
Pedro Fondevilla, Umuyobozi mukuru wa CUPRA PortugalNtabwo turi ikirango cyicyitegererezo dusangiye kandi dufite umwanya wihariye kumasoko. Kuza kwa CUPRA BORN byerekana inzira tuzakomeza kunyuramo.
CUPRA Yavutse izaba moderi yambere yamashanyarazi 100% uhereye kumurongo wa Espagne. Icyitegererezo kizagera muri Porutugali mu mpera za 2021 kandi kizashyigikirwa n’ikindi cyerekezo, CUPRA Tavascan, mu 2024.
Ikibazo cyo gukwirakwiza amashanyarazi
Igurishwa ry’icyitegererezo cy’amashanyarazi n’amashanyarazi muri Porutugali cyiyongereyeho 50% muri 2020. Icyakora, nk'uko Pedro Fondevilla abibona, ibikorwa remezo byo kwishyiriraho ibinyabiziga by’amashanyarazi mu gihugu cyacu “biracyafite ubushobozi bwo gukenera ibyifuzo by’abashoferi bafite Kuri iyi Inzibacyuho. Umuyoboro wo kwishyuza ntabwo uhagije, hari inzira ndende ”.
Pedro Fondevilla, Umuyobozi mukuru CUPRA PortugalHarakenewe byihutirwa gushora imari ya leta mugutwara ibikorwa remezo. Ibicuruzwa birashobora guhindura, ariko abakiriya bacu bakeneye ibikoresho byo kugendana natwe.
Ku bijyanye na CUPRA, imbogamizi ziratandukanye: “tutitaye ku ikoranabuhanga, moderi ya CUPRA igomba kuba ingororano yo gutwara.
Ibisubizo bya CUPRA byerekana ko hari abaguzi badashaka "icyogajuru". Bashaka imodoka zifite igishushanyo mbonera kandi gishimishije gutwara ”, ibi bikaba byavuzwe n'umuyobozi, agaragaza ko amashanyarazi ari imwe mu mbogamizi zikomeye ku kirango.
Kubyerekeranye no gukomeza gutanga moderi hamwe na moteri yaka murwego rwa CUPRA, Pedro Fondevilla ntabwo yemeza cyangwa ngo ahakana ko iri koranabuhanga rizaza mugihe kizaza, ahitamo kuvuga ko "kuri CUPRA tuzahora twita kubyo abakiriya bacu 'ibikenewe ni ". Kandi nkuko tubizi, kuri CUPRA haracyari umwanya wa moderi nka CUPRA Formentor VZ5:
Ibyo ari byo byose, bisa nkaho mu gihe kizaza cya CUPRA, umunezero wo gutwara uzahora ku cyicaro gikuru, ni Pedro Fondevilla. Kwemeza gushingiye kuburambe burenze imyaka 20 murwego rwimodoka.
Inzira ya Pedro Fondevilla
Afite impamyabumenyi ihanitse mu micungire y’ubucuruzi n’imiyoborere yakuye muri kaminuza ya Barcelona ndetse n’icyiciro cya kabiri cya kaminuza cya Marketing mu Ishuri ry’Ubucuruzi rya ESADE, Fondevilla yatangiye umwuga we w’umwuga nk'umugenzuzi mu Bufaransa muri Renault Group, mbere yo gusubira muri Espagne hamwe n'itsinda rimwe.
Mu 2006, yinjiye mu itsinda rya Volkswagen España Distribución (icyo gihe VAESA), akora imyanya itandukanye mu bucuruzi kugeza ageze mu ishami ry’ubucuruzi rya Volkswagen, umwanya yari afite kugeza muri 2018, umwaka yinjiye muri SEAT S.A.