Iyo uruganda rukora siporo rufite imvugo mike mubijyanye no kugurisha, Porsche muri iki gihe ni ikibazo gikomeye cyo gukundwa kandi, kuruta byose, inyungu - nubwo iyo isesenguwe mu itsinda rifite ibirango rusange, nk'urubanza rwa Volkswagen. Kugirango ubigaragaze, hari imibare yo muri 2017, itangaza ko igurishwa hamwe 236 376.
Muri iki gihe, hamwe nurwego rushingiye kuri moderi eshanu - 718, 911, Panamera, Macan na Cayenne - ukuri ni uko uruganda rwa Stuttgart rwahindutse igitabo, no mubucuruzi. Urakoze, kuva mugitangira, kubitekerezo nka Macan, SUV yo hagati yatangijwe muri 2014 kandi , muri 2017 honyine, yagurishije ibice birenga ibihumbi 97 , cyangwa salo ya siporo ya Panamera. Bikaba, bifashishije ko igisekuru gishya cyatangijwe mu ntangiriro z'umwaka ushize, cyageze ku ya 31 Ukuboza hamwe n'ibihumbi 28 byose hamwe - kwiyongera kwa 83% ugereranije numwaka ushize.
Igitangaje muri bo, iyi mibare irerekana, usibye kuzamuka kwa 4% kugurisha kwa Porsche yose, ubushobozi bwabakora, mugihe kitarenze imyaka itandatu, gukuba kabiri ibicuruzwa byayo. Uhereye ku bice 116 978 muri 2011 (umwaka aho ibicuruzwa byakomeje kubarwa ukurikije umwaka w’ingengo y’imari, kandi ntibikurikije kalendari), bikagera ku bice birenga 246.000 byagaragaye muri 2017.
Porsche, ikirango… generaliste?
Ku rundi ruhande, nubwo ibisobanuro kuri iri terambere biba no mu mibare ikirango cy’imodoka cy’imikino yo mu Budage kimaze kugera ku masoko nk’Ubushinwa - icya nyuma, mu byukuri, isoko ry’abakora ibicuruzwa muri iki gihe -, nta na kimwe gihishe iki ni ukuri kudahakana ndetse biratangaje kurushaho - ko Porsche igurisha imodoka nyinshi kurenza ubushobozi bwayo kandi abashaka kuba bahanganye bashyize hamwe!
Niba mu myaka ya za 90, mbere yo gushyira ahagaragara Porsche Boxster - imodoka ishinzwe kuzigama ikirango - uruganda rukora amamodoka mu Budage rwagurishijwe ku isi ntirwigeze rugera ku 20.000 ku mwaka, uyu munsi rurenze abakora ibinyabiziga bikomeye.
Nkurugero, ndetse hamwe nintera ikwiye mubijyanye nu mwanya, dushobora kongeramo Aston Martin, Ferrari, McLaren na Lamborghini, hamwe no kugurisha hamwe byose hamwe, muri 2017, bihwanye no munsi ya 10% yimodoka zose zagurishijwe na Porsche.
Kumenyekanisha kwa Cayenne na nyuma ya Panamera na Macan byahinduye ikirango mubwubatsi bwuzuye - twavuga… generaliste? - nubwo kwibanda kumiterere ya siporo yimiterere yayo bigumaho, nubwo iyo bivuze toni zirenga ebyiri za SUV.
Abandi bakora ibicuruzwa bagomba gukora nkibisobanuro, nka Jaguar, ndetse ifite moderi ihagaze neza kugirango "ikore imibare". Ariko nubwo bimeze bityo, ikirango cyiza nticyarenze 178 601.
Imbaraga z'ikirango cya Porsche. Nta gushidikanya, birashimishije…