Toyota yerekanye ibiranga bishya byerekana amashusho muburayi, byerekana verisiyo nshya yikirango ninyuguti - byatangiye mu 1989.
Nkuko twabibonye mu bindi bicuruzwa, nka BMW cyangwa Nissan, intego y'iri vugurura ni ugutezimbere itumanaho n’abakiriya bayo bakunda guhitamo digital na mobile, ndetse no kwerekana ko Toyota yavuye mu ruganda rukora imodoka ikajya kuri bose. imwe yo kugenda.
Indangamuntu nshya igaragara, ishaka kuvugana "ubworoherane, gukorera mu mucyo no kugezweho", kandi kugirango bigerweho yatekerejweho hashingiwe ku mahame ane y'ingenzi: avant-garde, ishusho yo hejuru, yerekanwe kuri mobile, na ultra bihuza mubice byose byubucuruzi kandi Ibirango.
Nibintu binini byiminsi yacu bijyanye na logo: igishushanyo mbonera. Muyandi magambo, muriki gihe hamwe nabandi muruganda rukora amamodoka, verisiyo-ebyiri-yerekana ibirango byahoraga bigereranywa no kumva amajwi.
Ikimenyetso cya ellips eshatu zirasa nibyo twari dusanzwe tuzi, ariko verisiyo nshya ubu ifite ibice bibiri - byoroshye guhuza no gusoma muri digitale - kandi nayo itakaza ubufatanye nijambo Toyota, ikintu ikirango cyabayapani gifite ishingiro kumenyekanisha ikimenyetso, “kuko ikirango kizwi mu Burayi”.
Iyandikishe mu kanyamakuru kacu
Guhurirana nimpinduka mubirango, izindi mpinduka zirimo gushyirwa mubikorwa, nko kumenya gahunda ya Toyota Plus yakoreshejwe, ubu ikaba yitwa Toyota Used Trust.
Didier Gambart, Visi Perezida ushinzwe kugurisha, kwamamaza no kumenya abakiriya muri Toyota Motor Europe"Twateje imbere ikirangantego gishya cy'amashusho tuzirikana 'ejo'. Twibanze ku guhuza abakiriya kurushaho, tubemerera gukomeza kwaguka byihuse imodoka zikoresha amashanyarazi ya Toyota, serivisi zigendanwa no kugurisha kuri interineti."
Gutangiza iburayi bishya biranga amashusho byatangiye ku ya 20 Nyakanga, ariko bizatangira, kurwego rwibicuruzwa, hamwe no gutangiza igisekuru gishya cya Toyota Yaris.