Itangazo uyu munsi ko aston martin ifite umuyobozi mushya (CEO) nigice cyanyuma cyibihe byimivurungano byabayeho mumezi ashize mububatsi buke bwabongereza.
Andy Palmer yabaye umuyobozi mukuru w’ikirango cy’Ubwongereza kuva mu 2014 kandi yagize uruhare mu mikurire ya Aston Martin kugeza mu bihe byashize.
“Gahunda yikinyejana cya kabiri” (Gahunda yikinyejana cya kabiri) yayemereye kuvugurura portfolio, imaze gushyira ahagaragara DB11, Vantage nshya na DBS Superleggera. Irekurwa ryingenzi cyane? Ahari DBX nshya, SUV yambere - gutangiza byangijwe na Covid-19 - aho Palmer yizeraga ko hazabaho umutekano ukenewe wa Aston Martin udahoraho.
"Ferrari y'Abongereza"
Icyifuzo cya Andy Palmer cyo kuzamura Aston Martin ku mwanya wa "Ferrari y'Abongereza" - imvugo yakoresheje mu kiganiro na Autocar. Icyifuzo cyibanze, hejuru ya byose, ku buryo bwubucuruzi bwikirango gikomeye cyabataliyani, ariko kandi nubwoko bwimodoka iteganya gutanga.Iyandikishe mu kanyamakuru kacu
Gusa reba hyper-sport Valkyrie, nayo niyo modoka yambere yinyuma ya moteri yo hagati - kandi ntabwo izaba yonyine. Muri gahunda tubona izindi “moteri yo hagati” ebyiri munzira: Valhalla (2022) na Vanquish nshya (2023).
Nyamara, icyemezo cya Palmer "wino" ni ugushyira Aston Martin kumasoko yimigabane - twabonye Sergio Marchionne utameze neza na Ferrari ubwo yatandukanyaga na FCA, kandi byatsinze cyane. Ku bijyanye na Aston Martin, inkuru ntiyagenze neza ...
Nyuma yuruhererekane rwibisubizo byiza byubucuruzi no kwerekana igihombo mumezi atatu yambere yuyu mwaka, imigabane yikimenyetso cyabongereza imaze gutakaza 90% byagaciro kambere. Ibisubizo byatumye Palmer asubiramo gahunda yambere, gutinda, kurugero, kumenyekanisha ikirango cyiza cya Lagonda kumasoko.
Lawrence Stroll, umushoramari, ubu ni umuyobozi mukuru
Muri Werurwe, yaje kuri Lawrence Stroll, uzwi cyane kuba yari muri Formula 1 - ni umuyobozi w'ikipe ya Racing Point - ayoboye ihuriro ry’ishoramari rizamufasha gutera miliyoni amagana y'amayero muri Aston Martin (byinshi bikenewe kugirango DBX itangire umusaruro). Yijeje kandi kugura 25% by'isosiyete muri consortium iyobowe na Stroll.
Lawrence Stroll ubu ni umuyobozi mukuru wa Aston Martin kandi gahunda, kuri ubu, irasobanutse: gutangira ibikorwa byo gukora (nabo bahagaritswe kubera Covid-19), hibandwa cyane ku gutangiza umusaruro wa DBX. Imodoka yo hagati ya moteri yo hagati ya super na hyper siporo nayo igomba gukomeza, kugirango ishimangire umwanya wa Aston Martin muriki gice cyisoko.
Ninde utari mubihe bizaza bya Aston Martin? Andy Palmer.
Aston Martin DBS Superleggera
Aston Martin afite umuyobozi mushya
Ibisubizo bibi bya Palmer bishobora kuba byaremereye icyemezo cya Stroll cyo kumusimbura. Guhitamo umuyobozi mushya wa Aston Martin byaguye kuri Tobias Moers , umukambwe urengeje imyaka 25 ya Daimler. Kandi kuva 1994 yagize uruhare, cyane cyane na Mercedes-AMG.
Yazamutse ku isonga ry'ubuyobozi bw'ishami rya Daimler ryitwaye neza cyane, amaze gutangira kuba umuyobozi kuva mu 2013. Moers ni imwe mu mpamvu zikomeye zo kwaguka kwayo: kugurisha kuva ku 70.000 muri 2015 bigera ku 132.000 umwaka ushize.
Niwe muntu ufite ubumenyi bukwiye ku nshingano z'umuyobozi mukuru wa Aston Martin, nk'uko Stroll abitangaza:
Ati: "Ni umunyamwuga udasanzwe kandi ni umuyobozi wubucuruzi wagaragaye, afite amateka akomeye mumyaka myinshi yamaranye na Daimler, dufitanye ubufatanye burambye kandi bunoze bwa tekinike nubucuruzi twizera ko dushobora gukomeza.
Mu kazi ke, yari azi kwagura urugero rw’icyitegererezo, gushimangira aho ikirango kigeze no kuzamura inyungu. ”
Azaba umuntu ukwiye wo guhindura amahirwe ya (hafi buri gihe) Aston Martin ufite ibibazo? Tugomba gutegereza.
Ikipe ya Razão Automóvel izakomeza kumurongo, amasaha 24 kumunsi, mugihe cya COVID-19. Kurikiza ibyifuzo byubuyobozi bukuru bwubuzima, irinde ingendo zidakenewe. Twese hamwe tuzashobora gutsinda iki cyiciro kitoroshye.