Hariho ubufatanye bwikoranabuhanga hagati ya aston martin na Mercedes-Benz , ryemereye uruganda rwicyongereza kudakoresha V8s za AMG gusa kugirango zuzuze moderi zimwe na zimwe, ariko kandi no gukoresha ibikoresho bya elegitoroniki byubudage. Noneho ubu bufatanye bwikoranabuhanga buzashimangirwa kandi bwiyongere.
2020 igiye kuba umwaka benshi muri twe tutazibagirwa, ikintu nacyo kuri Aston Martin, urebye iterambere ryabonye muri uyu mwaka.
Nyuma y’ibisubizo bibi by’ubucuruzi n’imari mu gihembwe cya mbere cyumwaka (pre-Covid-19), hamwe no guta agaciro gukomeye ku isoko ryimigabane, Lawrence Stroll (umuyobozi wikipe ya Racing Point ya Formula 1) yinjiye kugirango agarure Aston Martin , kuyobora ishoramari ryamwijeje 25% ya Aston Martin Lagonda.
Nibwo mwanya wafashe umwanzuro wo kugenda kwa CEO Andy Palmer, Tobias Moers asimbuye Aston Martin.
Moers yatsindiye cyane nk'umuyobozi muri AMG, umwanya yari afite kuva mu 2013 mu cyiciro cyo hejuru cya Mercedes-Benz, akaba ari umwe mu bagize uruhare runini mu kuzamuka kwayo.
Umubano mwiza na Daimler (isosiyete ikomokaho ya Mercedes-Benz) isa nkaho yemerewe.
Iyandikishe mu kanyamakuru kacu
Ibi nibyo dushobora gushingira kuri iri tangazo rishya, aho ubufatanye bwikoranabuhanga hagati ya Aston Martin na Mercedes-Benz bwashimangiwe kandi buragurwa. Amasezerano hagati yinganda zombi azabona Mercedes-Benz itanga imbaraga nyinshi zingufu - kuva mubyitwa moteri isanzwe (gutwika imbere) kugeza kuri Hybride ndetse n'amashanyarazi -; no kwagura uburyo bwububiko bwa elegitoronike, kuri moderi zose zizatangizwa muri 2027.
Niki Mercedes-Benz ibona?
Nkuko byari byitezwe, Mercedes-Benz ntabwo yari kuva muri aya masezerano "azunguza amaboko". Rero, muguhana ikoranabuhanga ryayo, uruganda rwubudage ruzabona imigabane minini mubukora mubwongereza.
Kugeza ubu Mercedes-Benz AG ifite imigabane ya 2,6% muri Aston Martin Lagonda, ariko hamwe naya masezerano tuzabona ko imigabane ikura buhoro buhoro igera kuri 20% mumyaka itatu iri imbere.
intego zikomeye
Hamwe naya masezerano yashyizweho umukono, ahazaza hasa nkaho hizewe kubakora inganda nto. Abongereza basubiramo gahunda zabo hamwe no gutangiza moderi kandi, twavuga, bararikira.
Aston Martin afite intego yo kugera muri 2024/2025 hamwe no kugurisha hafi 10,000 buri mwaka (yagurishije hafi 5900 muri 2019). Hamwe nintego yo kuzamura ibicuruzwa bigerwaho, ibicuruzwa bigomba kuba bikurikiranye na miliyari 2.2 zama euro ninyungu mukarere ka miliyoni 550 zama euro.
Ntabwo tuzi neza imiterere mishya ya Aston Martin izaba iri munzira, ariko nkuko Autocar ibivuga, byavuzwe na Lawrence Stroll na Tobias Moers, hazaba amakuru menshi. Icyitegererezo cyambere cyungukirwa naya masezerano kizagera mu mpera za 2021, ariko umwaka wa 2023 urasezeranya ko uzazana udushya twinshi.
Lawrence Stroll yari yihariye. Yavuze ko ibice ibihumbi 10 / umwaka bizaba bigizwe n’imodoka za siporo zifite moteri y’imbere n’imbere (Valhalla na Vanquish nshya) hamwe na “SUV product portfolio” - DBX ntabwo izaba SUV yonyine. Yongeyeho ko muri 2024, 20-30% by’igurisha bizaba ari imvange, hamwe n’amashanyarazi 100% ya mbere atagaragara mbere ya 2025 (igitekerezo hamwe n’amashanyarazi 100% Lagonda Vision na All-Terrain bisa nkibifata igihe kirekire cyangwa bikagumaho bwa mbere. inzira).