Nissan Ibikurikira ni izina ryahawe gahunda yigihe giciriritse (kugeza impera yumwaka wingengo yimari 2023) ko, nibiramuka bigenze neza, bizasubiza uruganda rwabayapani inyungu ninyungu zamafaranga. Hanyuma, gahunda y'ibikorwa yo kuva mubibazo bimaze imyaka myinshi muri societe yubwubatsi.
Imyaka mike ishize ntabwo yoroshye. Ifatwa rya Carlos Ghosn wahoze ari umuyobozi mukuru, mu mwaka wa 2018, ryakajije umurego ikibazo cyagize ingaruka nyinshi, nta na kimwe cyiza. Kuva mu cyuho cy'ubuyobozi, kugeza kunyeganyeza urufatiro rwa Alliance na Renault. Injira icyorezo muri uyumwaka kitashyize Nissan gusa, ahubwo ninganda zose zimodoka zumuvuduko mwinshi, kandi bisa nkumuyaga mwiza.
Ariko ubu, hamwe na Makoto Uchida ku buyobozi, umuyobozi mukuru wa Nissan uriho, turabona intambwe yambere iterwa, igaragara mubikorwa byatangajwe uyu munsi wa gahunda ya Nissan Next, mu cyerekezo cyo gukomeza no kunguka.
Nissan Ibikurikira
Gahunda ya Nissan Ibikurikira irangwa nibikorwa byinshi bigamije kugabanya ibiciro byagenwe nibikorwa bidaharanira inyungu no gushyira mubikorwa ubushobozi bwabyo. Irerekana kandi icyifuzo gikomeye cyo kuvugurura ibicuruzwa, kugabanya impuzandengo yimyaka igera munsi yimyaka ine mumasoko menshi yingenzi.
Intego ni ukugera mu mpera zumwaka wingengo yimari 2023 hamwe ninyungu yibikorwa bya 5% hamwe nisoko rirambye ryisoko rya 6%.
Makoto Uchida, umuyobozi mukuru wa Nissan"Gahunda yacu yo guhindura ibintu igamije gutuma iterambere ryiyongera aho kwaguka birenze urugero. Ubu tuzibanda ku bushobozi bwacu bw'ibanze no kuzamura ireme ry'ubucuruzi bwacu, mu gihe dukomeza imyitwarire y’imari no kwibanda ku nyungu zinjira muri buri gice kugira ngo tugere ku nyungu. Ibi birahurirana. kugarura umuco wasobanuwe na "Nissan-ness" kugirango utangire ibihe bishya. "
Shyira mu gaciro
Ariko mbere yo kugera ku ntego zasabwe na gahunda ya Nissan Ibikurikira, tuzabona ibikorwa byinshi byo gushyira mu gaciro bizavamo kugabanuka mubunini bwuwabikoze. Muri byo harimo gufunga inganda ebyiri, imwe muri Indoneziya indi i Burayi, yemeza ko uruganda rwafunzwe i Barcelona, Espanye.Iyandikishe mu kanyamakuru kacu
Nissan ifite intego yo kugabanya umusaruro wayo kugeza kuri miriyoni 5.4 kumwaka, 20% ugereranije nuwo wakoze muri 2018, kurushaho guhuza urwego rukenewe ku isoko. Kurundi ruhande, ikigamijwe nacyo ni ukugera ku kigero cyo gukoresha 80% yinganda zacyo, icyo gihe imikorere yacyo ikunguka.
Ntabwo tuzabona imibare yumusaruro igabanuka gusa, ahubwo tuzabona numero yicyitegererezo. Muri moderi 69 zigezweho Nissan agurisha ku isi, mu mpera z'umwaka w'ingengo y'imari 2023, izagabanuka kugera kuri 55.
Ibi bikorwa bigamije kugabanya ibicuruzwa byabayapani byabigenewe byaguzwe miliyari 300 yen, hejuru ya miliyari 2,5 zama euro.
Ibyingenzi
Nkuko twabibabwiye mbere, kimwe mu byemezo byafashwe munsi ya Nissan Next kwari ugushyira imbere ibikorwa byayo mumasoko akomeye - Ubuyapani, Ubushinwa na Amerika ya ruguru - mugihe mubandi bahari bazavugururwa kandi / cyangwa bagabanuke, bagerageza guhuza imbaraga hamwe nu abandi bafatanyabikorwa ba Alliance, nkuko bizabera i Burayi. Noneho hariho ikibazo cya Koreya yepfo, aho Nissan itazongera gukorera.
Usibye kuva muri Koreya yepfo, ikirango cya Datsun nacyo kizafungwa - byongeye kubyuka muri 2013 kugirango bikore nk'igiciro gito, cyane cyane muburusiya, byongeye kurangira nyuma yimyaka irenga gato icumi ikora neza.
Kuvugurura portfolio yawe nimwe mubyo ushyira imbere, hamwe na moderi 12 nshya zizashyirwa ahagaragara mumezi 18 ari imbere , aho umubare munini uzaba, muburyo bumwe cyangwa ubundi amashanyarazi. Usibye moderi yamashanyarazi 100%, tuzabona kwaguka kwa e-tekinoroji ya tekinoroji kuri moderi nyinshi - nka B-SUV Kicks (ntabwo izacuruzwa muburayi). Intego ya Nissan nukugurisha miriyoni imwe yamashanyarazi mumwaka kugeza gahunda ya Nissan Ibikurikira irangiye.
Tuzabona kandi Nissan ikomeje gushora imari muri sisitemu yo gufasha gutwara ProPilot. Ibi biziyongera ku zindi moderi 20 ku masoko 20, hagamijwe kugurisha imodoka miliyoni 1.5 ku mwaka zifite ikoranabuhanga.
Nissan nkeya mu Burayi
Ariko se, bizagenda bite i Burayi? Urutonde ruzasobanuka kuri cross na SUV, ubwoko bwimodoka aho Nissan yamenye intsinzi nini.
Usibye Juke na Qashqai, bizagira igisekuru gishya umwaka utaha, hazongerwaho SUV y'amashanyarazi 100%. Iyi moderi nshya imaze kugira izina, Ariya, ikazasohoka mu 2021, ariko ikazamenyekana nko muri Nyakanga itaha.
Nissan Ariya
Iyi beto kuri crossover / SUV izabona moderi nka Nissan Micra yazimiye kurutonde rwibicuruzwa. Hasigaye kureba niba uzasimburwa n '“abafashwe” (kuri videwo) kuri Nissan 370Z azatugeraho…
Dukurikije gahunda yatangajwe, tuzabona amashanyarazi atatu 100% yatangijwe muburayi, moderi ebyiri za e-Power ya Hybrid hamwe na plug-in hybrid - ntabwo aribyo byose byigenga, ahubwo birashobora kuba verisiyo zitandukanye. Amashanyarazi azakomeza kuba insanganyamatsiko ikomeye muri Nissan - iteganya ko amashanyarazi yayo azagera kuri 50% y'ibicuruzwa byayo byose mu Burayi.
Makoto Uchida, umuyobozi mukuru wa Nissan"Nissan igomba guha agaciro abakiriya bayo ku isi hose. Kugira ngo ibyo bishoboke, dukeneye gutera imbere mu bicuruzwa, ikoranabuhanga ndetse n’amasoko duhatanira. Iyi ni ADN ya Nissan. Guharanira demokarasi no guhangana n’ibibazo nkuko Nissan yonyine ifite ubushobozi bwo gukora. "
Ikipe ya Razão Automóvel izakomeza kumurongo, amasaha 24 kumunsi, mugihe cya COVID-19. Kurikiza ibyifuzo byubuyobozi bukuru bwubuzima, irinde ingendo zidakenewe. Twese hamwe tuzashobora gutsinda iki cyiciro kitoroshye.