Hari mu mwaka wa 2015 ubwo umuhamagaro w'umuntu witonze cyane (urakoze!), Yatumenyesheje ko hari amahirwe meza kuri YouTube yo kwigaragaza kandi ko yari azi umuntu utunganye muri uru rugendo, Filipe Abreu.
Twakoze ikizamini, ariko ntitwari twiteguye. Twatinyaga kuva mukarere kacu keza kandi Razão Automóvel yari itangiye gutera intambwe yambere.
Byari inshingano nyinshi kumuntu ushaka mubyo akora byose ashaka kubona ibisubizo byiza bishoboka: ntitwimukiye kumurongo mushya kugirango duteze imbere. Niba twarabikoze, byaba hamwe nubwitange bwuzuye kandi ntanakimwe cyuzuye.
Kuri iyi shusho, umunsi twafashe amashusho bwa mbere: 18 Mata 2015. Iyo sazi yanyuze imbere ya kamera nkuko Filipe yafashe ifoto. Uyu munsi turi bato cyane, nkuko mubibona…
Imyaka yakurikiyeho yari iyo kwiyemeza kuranga, kurubuga rwacu no gukusanya kumenyekana kubikorwa byacu, ikintu twishimiye cyane.
Tugomba kandi gutuma ubucuruzi bwacu bwunguka, kugirango dushyire kumurongo mushya. Twabigezeho.
Umunsi
Mu mpeshyi ya 2017 twahisemo kwimukira kuri YouTube. Iminsi yatangiye saa yine za mugitondo kugirango ifate urumuri rwiza, hanyuma irakomeza kugeza nyuma ya saa munani zo kugaburira urubuga. Twanditse amajwi menshi kandi amaherezo, muri Werurwe 2018, twatangije umuyoboro.Wari ubizi?
Razão Automóvel yashinzwe mu 2012 nitsinda ryinshuti eshatu zikunda imodoka. Uyu munsi nicyo gihugu kinini gitanga ibikoresho bya digitale kabuhariwe mumodoka.
Umuyoboro werekanwe wakozwe icyumweru kimwe mbere yuko gitangira, murugo rwacu. Ibi birori byitabiriwe nabantu 80, barimo abahagarariye ibirango byimodoka nu rwego rwimodoka, ibigo byamamaza, abashoferi, inshuti nabagize umuryango wa hafi.
Imibare
Umuyoboro wa YouTube wa Razão Automóvel umaze kubona iminota miriyoni 6 uhereye igihe watangiriye, muri Werurwe 2018. Muri iki gihe, amashusho yacu yakiriye abantu bagera ku bihumbi 50 kandi umuyoboro wanditswe n'abantu barenga ibihumbi 23.
Kurenga 82% by'abafatabuguzi bacu baba muri Porutugali naho 37% bari hagati yimyaka 25 na 34.
Ntuzigere ureka inzozi zawe
Igihe nicaraga ku bibero bya data nk '“gutwara”, cyangwa igihe namaze amasaha mu modoka, imodoka ikazimya nkagira ngo ngiye gutwara ahantu runaka, natekerezaga, ndota…Noneho natekereje ko ndi umuderevu, cyangwa natekereje gusa ko ndi mukuru kandi nkabasha gutwara mu bwisanzure (mfite imyaka 8 kandi ntageze kuri pedal, ntabwo byari byemewe rwose ndamutse mbikoze, byabaye ngombwa ko ntegereza imyaka yimyaka 18 no kuburuhushya rwo gutwara).
Nize gutwara imodoka mfite imyaka 12, ku butaka bwigenga, mama atabizi kandi mbikunze kandi nkomeza kwitegereza sogokuru, wakurikiranaga aho umanika. Nongeye kubikora byose kandi umunsi umwe nzandika kubyerekeye iyo minsi, byasezeranijwe.
Nibyo, ni njye muri iyi shusho hepfo. Nashakaga imodoka gusa, ntakindi natekereje. Nababajwe n'indogobe, nahoraga nsaba sogokuru na papa urufunguzo rwimodoka, kugirango ninjire inyuma yibiziga. Ibitekerezo byakoze akazi gasigaye.
Ndashaka kuvuga iki?
Niba ufite igitekerezo, niba ufite umushinga mubitekerezo kandi niba utekereza ko uzashobora gutanga ibyiza byawe, fata kamera hanyuma utangire gufata amajwi. Niba ukunda gufotora cyangwa kwandika, hitamo kandi wishimire kubikora. Tumaze kubona aya mahirwe nibyo twakoze.
Buri kwezi, mumyaka itari mike nyuma yikizamini cya mbere imbere ya kamera muri 2015, Filipe yarampamagaye. Rimwe na rimwe, kubaza niba ibintu byose byari byiza, rimwe na rimwe kunyibutsa ko tugomba gufata ibyago tugatera imbere. Wari urakaye rwose Filipe kandi ndashobora kugushimira kubwibyo.
Turi muri 2018, Filipe Abreu ni Umuyobozi wa Photography, ashinzwe gukora ibintu byose bya videwo. Byari bikwiye gufata ibyago, none igihe kirageze cyo gutegereza imyaka mike iri imbere. Bizagenda bite? Ntabwo tuzi *, ariko uru rugendo rudasanzwe rumaze kuba ingirakamaro.
Iyi niyo videwo yanyuma yigihembwe. Ku ruziga rwa Lexus LC 500h.
Noneho ubu?
Amezi arindwi nyuma yo gutangiza umuyoboro wacu, twageze kurangiza shampiyona yambere. Reka dukomeze? Nibyo, turabikora, tumaze kugira ibice birenga 20 byanditse kandi byinshi, ibintu byinshi bishya.
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Ndashimira cyane abantu bose badufashe kubaka uyu muyoboro. Ku baterankunga, ibirango, umuryango n'inshuti, bizeraga umushinga mushya nkuko twabigenzaga. Kandi byumvikane kuri wewe, abasomyi bacu none nabiyandikishije kumuyoboro wa YouTube, udashyigikiwe ntanumwe muribi washoboka.
Kwiyandikisha kumuyoboro, gusangira, gutanga ibitekerezo, nka kandi urabizi… kugeza igihe gikurikira!
* Mubyukuri turabizi. Ariko reka ntitwangize ejo hazaza hamwe nabangiza ok?