Mu gihe Mercedes-Benz yatunguye isi hamwe n’ibikoresho bya mbere byose byerekana ibirahure na digitale (Hyperscreen) mu modoka kandi imodoka yayo ya mbere y’amashanyarazi 100% yashyizwe ahagaragara (EQA), umuyobozi mukuru w’isosiyete, Ola Källenius, aratubwira ku bijyanye no guhindura ibyo bibera mubirango byayo, ariko, ntibizabura kumenyekanisha indangagaciro zimwe zagize ikirango kinini cyimodoka nziza mumyaka irenga 130.
Niki utegereje kumasoko dore ko twatangiye umwaka mushya kandi isi yiyemeje kwigobotora muriyi nzozi yitwa Covid-19?
Ola Källenius - Mfite ibitekerezo byiza. Nukuri ko twagize umwaka uteye ubwoba muri 2020 murwego rwose kandi urwego rwimodoka ntirusanzwe, hamwe nibicuruzwa byahagaritswe mugice cyambere cyumwaka ushize. Ariko mugice cya kabiri cyumwaka, twatangiye gukira bidasanzwe, hamwe nisoko ryubushinwa nka moteri, ariko andi masoko afatika yerekana ibimenyetso bitera imbaraga byo gukira.
Kandi ibipimo byiza bigera no ku bidukikije kuko twashoboye kurangiza umwaka i Burayi twujuje amabwiriza y’ibyuka bihumanya ikirere mu 2020, twatekerezaga ko bigoye kubigeraho igihe twatangiraga umwaka ushize. Birumvikana ko tuzi neza ko tugifite icyorezo kinini imbere yiyi mipfunda mishya, ariko mugihe inkingo zitangiye gutangwa mubaturage, inzira izagenda itera imbere, buhoro buhoro.
Ushatse kuvuga ko amamodoka yawe yanditswe umwaka ushize yubahirije amabwiriza yuburayi?
Ola Källenius - Yego, kandi nkuko wabibonye, iyi nzira izakomera hamwe nuburyo bushya bwamashanyarazi bwuzuye cyangwa igice (bivuze ko dushaka kubahiriza buri gihe). Sinshobora kukubwira imibare yanyuma ya g / km ya CO2 yari - nubwo dufite imibare y'imbere twabaze - kuko imibare yemewe yumuryango w’ubumwe bw’ibihugu by’i Burayi izashyirwa ahagaragara gusa mu mezi make.
Iyandikishe mu kanyamakuru kacu
Wizera ko urugero rwa EQ ruzakirwa neza kubaguzi? EQC isa nkaho yinjije ibicuruzwa byinshi…
Ola Källenius - Nibyiza… twatangije EQC hagati yuburoko rusange muburayi kandi mubisanzwe byagabanije kugurisha. Ariko mugice cya kabiri ibintu byatangiye guhinduka, kuri xEV zacu zose (icyitonderwa cyumwanditsi: plug-in na Hybride yamashanyarazi).
Twagurishije hejuru ya 160 000 xEV umwaka ushize (hiyongereyeho 30 000 amashanyarazi yubwenge), muri yo hafi kimwe cya kabiri mugihembwe gishize, byerekana inyungu zisoko. Byariyongereye biva kumugabane wa 2% bigera kuri 7.4% mubyo twagurishije muri 2020 ugereranije na 2019. Kandi turashaka kongera iyi mbaraga nziza muri 2021 hamwe niyi ntera yuburyo bushya, nka EQA, EQS, EQB na EQE hamwe nugucomeka gushya hamwe na kilometero 100 z'umuriro w'amashanyarazi. Bizaba impinduramatwara mubyo dutanze.
Mercedes-Benz ntabwo yari ku isonga mu gushyira ahagaragara amashanyarazi 100% yakozwe nkayo, ahubwo yahujije ibinyabiziga bya moteri yaka kuriyi porogaramu. Ibi byashyize imbogamizi ku binyabiziga ubwabyo. Kuva kuri EQS kuri, ibintu byose bizaba bitandukanye…
Ola Källenius - Ibyemezo twafashe nibyo byumvikana cyane bitewe nuko icyifuzo cyibinyabiziga byamashanyarazi cyari gisigaye mumyaka yashize. Kubwibyo, guterana amagambo adasobanutse, ashobora gukoreshwa muri sisitemu gakondo ndetse n’amashanyarazi, nka EQC, yari iyambere. Iyi mashanyarazi yuzuye yimodoka yihariye izakoreshwa byibuze moderi enye kandi buri moderi izagera kuri Hyperscreen, guhera kuri EQS birumvikana.
Hyperscreen ni ubwoko bw "kwihorera" kubatangiye ikibaya cya Silicon?
Ola Källenius - Ntabwo tubibona. Intego yo gutanga ikorana buhanga rihoraho muruganda rwacu kandi ni muri urwo rwego twakoze iki cyicaro cya mbere cyuzuye cyuzuye cyuzuye cya ecran ya ecran ya OLED.
Cyane cyane mumyaka ine ishize, hamwe na beto kuri sisitemu y'imikorere ya MBUX, twasobanuye neza ko digital yaba ejo hazaza h'ibibaho mu modoka zacu. Kandi ubwo twafashe icyemezo cyo guteza imbere Hyperscreen hashize imyaka ibiri, twifuzaga kureba icyo twashobora gukora ninyungu zazanira abakiriya bacu.
Ni ngombwa ko imodoka ya mbere ifite ikirahure cyose kiva mu ruganda rukora imodoka “gakondo”…
Ola Källenius - Mu myaka itari mike ishize twafashe icyemezo cyo kongera ishoramari mubintu byose bya digitale. Twashizeho ihuriro rya digitale mubice bitandukanye byisi, kuva mukibaya cya Silicon kugeza i Beijing, twahaye akazi ibihumbi byabanyamwuga muri kano karere… uko byagenda kose, ntabwo ari ikintu gishya kuri twe kandi byanze bikunze niba dushaka kuba abayobozi muri ibi inganda.
Ariko muri 2018, ubwo twatangizaga MBUX yambere muri CES, twazamuye amaso. Nzaguha numero: impuzandengo y'amafaranga yakoreshejwe n'umukiriya kubintu bya digitale muburyo bwa compte ya Mercedes-Benz (ikorerwa kumurongo wa MFA) yikubye inshuro zirenga ebyiri (hafi gatatu) mumyaka yashize, kandi ko mubice bya imodoka zacu zihendutse. Muyandi magambo, ntabwo dukora ibi kugirango duhaze inzozi za ba injeniyeri bacu ba elegitoroniki… ni agace k'ubucuruzi gafite imbaraga nyinshi.
Kuba imbere ya EQS herekanwa mbere kuruta hanze (muburyo bwanyuma bwo gutunganya ibicuruzwa) byerekana neza ko imbere yimodoka ari ngombwa kuruta hanze?
Ola Källenius - Twifashishije Show ya Electronics Show (CES) kugirango twerekane tekinoroji ya buri muntu, kuko aribyo byumvikana (ntitwerekanye akazu ka EQS, intebe, nibindi, ariko ikoranabuhanga ryihariye). Nibyo twakoze muri 2018 ubwo twashyiraga ahagaragara MBUX yambere kwisi yose none twongeye kugaruka kuri formula ya Hyperscreen, nubwo yatanzwe hafi, ariko murwego rwa CES, birumvikana. Ibi ntibisobanura kwibanda kubishushanyo mbonera, bitandukanye cyane, bikomeza kuba ibyingenzi.
Ikibazo cyo kurangaza abashoferi kiragenda kirushaho kwiyongera hamwe no kwiyongera kwa ecran ku kibaho cy’imodoka kandi byumvikane ko amajwi, ubwitonzi, ibimenyetso hamwe n'amabwiriza yo gukurikirana amaso aribwo buryo bwo kugabanya iki kibazo. Ariko abashoferi benshi birabagora gucunga izo ecran nshya zuzuye submenus kandi ibi bigira ingaruka no kurutonde hamwe nimodoka nyinshi nshya muri raporo zishimisha abakiriya bifite akamaro kanini. Uzi iki kibazo?
Ola Källenius - Twashyizeho uburyo bwinshi bwo kugenzura rusange Hyperscreen, muribwo ndagaragaza imwe irinda rwose kurangaza abashoferi: Ndashaka kuvuga tekinoroji yo gukurikirana amaso yemerera umugenzi w'imbere kureba firime na shoferi ntibamurebe: niba asa kumasegonda make mu cyerekezo cya ecran yabagenzi firime irazimya, kugeza igihe yongeye kwerekeza mumuhanda. Ibi ni ukubera ko hari kamera ihora ikurikirana amaso yawe.
Twashizeho sisitemu idasanzwe kandi tumara amasaha amagana dutekereza kubintu byose byagombaga kwitabwaho kururwo rwego. Kubijyanye no gukoresha ibintu bigoye, ndakinisha mbwira injeniyeri zanjye ko sisitemu igomba kuba yorohereza abakoresha kuburyo numwana wimyaka itanu cyangwa umwe mubagize inama yubuyobozi ya Mercedes-Benz abishoboye. .
Byukuri, niba umpaye iminota 10 nshobora gusobanura uburyo iyi Hyperscreen "zero layer" ikora, muburyo bwuzuye, mubyukuri kandi byoroshye kugenzura. Uku gusimbuka kuva kuri analogue kugera kuri digitale twafashwe nabenshi muritwe kuri terefone ngendanwa none ikintu gisa nacyo kigiye gusobanuka no mumodoka.
Kurundi ruhande, sisitemu nshya yo kumenyekanisha amajwi / imvugo iratera imbere kandi ihindagurika kuburyo mugihe umushoferi atabonye imikorere runaka ashobora kuvugana nukuri kumodoka izakora amabwiriza yose adashobora kuboneka kubakoresha.
Byinshi mubintu bishya bigenzura mumodoka dukoresha biba byuzuye igikumwe nyuma yigihe cyo gukoresha. Wibutse ko ikibaho cyawe gishya gikozwe mubirahure, hari iterambere ryingenzi mubikoresho kugirango birinde kugabanuka?
Ola Källenius - Dukoresha ibirahuri bihenze kandi bigezweho muri Hyperscreen kugirango bitagaragara neza, ariko birumvikana ko tudashobora kugenzura ibyo abakoresha barya mugihe bari mumodoka… ariko umucuruzi araguha umwenda mwiza wo koza Hyperscreen rimwe na rimwe kuri bose mugihe gito.
Noneho ntaburyo bwo gusubira kuriyi nzira yo kubara imbere yimodoka?
Ola Källenius - Imodoka ikomeza kuba ibicuruzwa bifatika. Niba uguze televiziyo ihenze kandi ihanitse kwisi, ntuzayishyira hagati yicyumba cyawe hamwe nibikoresho bihendutse bifite ibikoresho nibikoresho byibanze. Ntabwo byumvikana. Kandi turabona ibintu muburyo busa kubijyanye nimodoka.
Icyerekezo cya Hyperscreen hamwe nibyiza mubuhanga no gushushanya bikikijwe nibintu byabugenewe byihariye, nkumuyaga uhumeka usa nkuwakozwe numuhanga wumutako. Guhuza analogue na digitale bisobanura ibidukikije byiza, mubyumba nko imbere ya Mercedes-Benz.
Ni ubuhe bushobozi bwubukungu bwibisekuru bishya bya MBUX? Ese bigarukira ku giciro umukiriya azishyura kuri ibi bikoresho cyangwa birarenze ibyo, hamwe n'amahirwe yo kwinjiza binyuze muri serivise?
Ola Källenius - Gitoya byombi. Twese tuzi ko hari inzira zigenda zisubirwamo, amahirwe yo guhindura serivisi zimwe na zimwe za digitale mumodoka mu modoka cyangwa nyuma yo kwiyandikisha cyangwa kugura, kandi imikorere myinshi twongera mumodoka, niko amahirwe menshi yo gukoresha muri ayo yinjira. . Intego zose zinjira muri "digitale yisubiramo" ni miliyari 1 yinyungu muri 2025.
Mercedes ansaba
Mugihe ibinyabiziga bitangiye kuba, byinshi kandi byinshi, terefone zigendanwa zigenda zirushaho guhora kandi byumvikana kubyerekeye kuza, byinshi cyangwa bike byegereje, bya Apple murwego rwimodoka. Birakubabaje cyane?
Ola Källenius - Mubisanzwe ntabwo ntanga ibisobanuro kubikorwa byabanywanyi bacu. Ariko ndashaka gukora indorerezi isa nkanjye kandi akenshi yirengagizwa. Imodoka ni imashini igoye cyane, ntabwo aribyo tubona mubijyanye na infotainment no guhuza.
Nibisanzwe, cyane cyane, ibintu byose bifitanye isano na sisitemu yo gufasha gutwara, hamwe na chassis, hamwe na moteri, hamwe no kugenzura imikorere yumubiri, nibindi. Mugihe ukora imodoka, ugomba gutekereza kumodoka nkiyi kandi niba dutekereza kuri domaine enye zingenzi zisobanura ibinyabiziga, guhuza hamwe na infotainment nimwe murimwe.