Hari mu 1968. Salvador Fernandes Caetano, washinze Salvador Caetano - Indústrias Metalúrgicas e Veículos de Transporte SARL, ni we wakoze ibinyabiziga byinshi mu gihugu.
Inzira yatangiye kugenda afite imyaka 20 gusa, kandi mugihe kitarenze imyaka 10 yamujyanye mubuyobozi bwinganda muri Porutugali.
Nibwo Salvador Caetano I.M.V.T yatangije muri Porutugali, mu 1955, tekinike yo kubaka ibyuma byuzuye umubiri - iteganya amarushanwa yose, yakomeje gukoresha ibiti nkibikoresho byingenzi. Ariko kuri uyu mugabo kuva mu ntangiriro yoroheje, watangiye gukora afite imyaka 11 mubwubatsi, inganda zikora umubiri ntizihagije.
“Inshingano z'ubucuruzi” zamuhatiye kujya kure:
Salvador Fernandes CaetanoNubwo intsinzi yagezweho mubikorwa byinganda na bisi [...], nari mfite igitekerezo cyuzuye kandi cyuzuye cyo gukenera ibikorwa byacu.
Urwego n'inganda isosiyete Salvador Caetano yari yaragezeho hagati aho, umubare w'abantu yakoresheje ndetse n'inshingano yatekerezaga, yigaruriye ibitekerezo byuwashinze “amanywa n'ijoro”.
Salvador Fernandes Caetano ntabwo yifuzaga ko ibihe n'ibidukikije bihiganwa cyane mu nganda zikora imirimo bibangamira iterambere ry’ikigo ndetse n’ejo hazaza h’imiryango yabishingiye. Nibwo kwinjira mumirenge yimodoka byagaragaye nkimwe mubishobora gutandukanya ibikorwa byikigo.
Toyota yinjiye muri Porutugali
Mu 1968, Toyota, kimwe n'ibirango by'imodoka zose z'Abayapani, ntabwo byari bizwi mu Burayi. Mu gihugu cyacu, ibirango by’Ubutaliyani n’Ubudage nibyo byiganje ku isoko, kandi ibitekerezo byinshi ntibyari byihebye ku bijyanye n’ejo hazaza h’ibirango by'Ubuyapani.
Igitekerezo cya Salvador Fernandes Caetano cyari gitandukanye. Urebye kandi bidashoboka ko sosiyete ya Baptista Russo - yari ifitanye umubano ukomeye - gukusanya ibicuruzwa bya Toyota hamwe nibindi bicuruzwa (BMW na MAN), Salvador Caetano yateye imbere (abifashijwemo na Baptista Russo) kugirango agerageze kubigeraho amasezerano yo gutumiza Toyota muri Portugal.
Salvador Fernandes CaetanoTwatangiye ibiganiro na Toyota - ntibyari byoroshye - ariko, amaherezo, barangije bavuga ko turi inshuti nziza, ukurikije ubushobozi bwacu [...].
Ibice 75 bya mbere Toyota Corolla (KE10) byinjijwe muri Porutugali ntibyatinze kugurishwa.
Nyuma y'umwaka umwe gusa, icyizere cy'ejo hazaza h'ikirango cya Toyota cyagaragaye mu gikorwa cyo kwamamaza cya mbere cyakorewe mu gihugu cyacu, gifite intero igira iti: “Toyota irahari!”.
Toyota, Porutugali n'Uburayi
Nyuma yimyaka 5 gusa itangiye kugurishwa rya Toyota mubutaka bwa Porutugali, ku ya 22 Werurwe 1971, i Ovar hafunguwe uruganda rwa mbere rwibirango byabayapani muburayi. Icyo gihe interuro igira iti "Toyota irahari kugirango igumeho!" yakiriye ivugurura: “Toyota irahari kugirango igume kandi rwose yagumye…”.
Gufungura uruganda muri Ovar byari amateka akomeye kuri Toyota, atari muri Porutugali gusa no mu Burayi. Ikirangantego, cyahoze kitazwi mu Burayi, cyari kimwe mu byihuta cyane ku isi kandi Porutugali yari ifite uruhare runini mu gutsinda Toyota mu «mugabane wa kera».
Salvador Fernandes CaetanoMugihe cyamezi icyenda twashoboye kubaka uruganda runini kandi rufite ibikoresho byiza byo guteranya igihugu, ibyo ntibyatangaje abayapani ba Toyota gusa ahubwo nabenshi mubanywanyi bacu bakomeye kandi bakomeye.
Ni ngombwa kuvuga ko ibintu byose bitari "uburiri bwa roza". Gufungura uruganda rwa Toyota muri Ovar, byongeye kandi, intsinzi yo gutsimbarara kwa Salvador Fernandes Caetano kurwanya rimwe mu mategeko atavugwaho rumwe na Estado Novo: Amategeko agenga inganda.
Amezi 9 gusa. Igihe cyarageze cyo gushyira mubikorwa uruganda rwa Toyota muri Ovar.
Iri tegeko ni ryo ryagengaga impushya z’inganda mu bice bifatwa nk’ubukungu bwa Porutugali. Itegeko ryabayeho mu bikorwa kugira ngo rigabanye kwinjiza amasosiyete mashya ku isoko, ryemeza ko ubuyobozi bugenzurwa n’amasosiyete yamaze gushyirwaho, bitanyuranyije n’ipiganwa ku buntu no guhangana mu gihugu.
Iri tegeko niryo ryagize inzitizi zikomeye kuri gahunda ya Salvador Fernandes Caetano kuri Toyota muri Porutugali.
Muri icyo gihe, umuyobozi mukuru wa Indústria do Estado Novo, Engº Torres Campo, yarwanyaga Salvador Caetano. Nyuma y’inama ndende kandi zikomeye ni bwo umunyamabanga wa Leta w’inganda icyo gihe, Engº Rogério Martins, yanditse ku cyifuzo cya Salvador Fernandes Caetano yifuza Toyota muri Porutugali.
Kuva icyo gihe, uruganda rwa Toyota muri Ovar rwakomeje ibikorwa kugeza na nubu. Icyitegererezo cyakozwe igihe kinini muri uru ruganda ni Dyna, hamwe na Hilux bahujije ishusho yikimenyetso cyimbaraga no kwizerwa muri Porutugali.
Toyota Corolla (KE10).
Toyota muri Porutugali uyu munsi
Imwe mumagambo azwi cyane ya Salvador Fernandes Caetano ni:
Ati: "Uyu munsi nk'ejo, umuhamagaro wacu ukomeje kuba ejo hazaza."
Umwuka, ukurikije ikirango, uracyari muzima mubikorwa byawo mubutaka bwigihugu.
Mubindi bintu byingenzi byagaragaye mu mateka ya Toyota muri Porutugali harimo kugera ku isoko ry’igihugu ry’imvange ya mbere ku isi, Toyota Prius, mu 2000.
Muri 2007 Toyota yongeye gukora umurimo wo gutangiza Prius, ubu hamwe no kwishyuza hanze: Prius Plug-In (PHV).
Ibipimo bya Toyota muri Porutugali
Hamwe numuyoboro wubucuruzi 26, ibyumba 46 byerekana, amaduka 57 yo gusana no kugurisha ibice, Toyota / Salvador Caetano ikoresha abantu bagera kuri 1500 muri Porutugali.
Indi ntambwe yagaragaye mu iterambere ry’imodoka zifite amashanyarazi ni itangizwa rya Toyota Mirai - sedan ya mbere y’ibicuruzwa bikomoka kuri peteroli ku isi, byatangiye gukwirakwizwa muri Porutugali muri 2017 mu rwego rwo kwizihiza imyaka 20 ikoranabuhanga ry’imvange.
Muri rusange, Toyota yagurishije imodoka zirenga miliyoni 11.47 amashanyarazi. Muri Porutugali, Toyota yagurishije imodoka zirenga 618.000 kandi kuri ubu ifite urutonde rwa moderi 16, muri zo 8 zifite tekinoroji ya “Full Hybrid”.
Muri 2017, ikirango cya Toyota cyarangije umwaka umugabane wa 3.9% uhwanye na 10.397, wiyongereyeho 5.4% ugereranije numwaka ushize. Gushimangira umwanya w’ubuyobozi mu gukwirakwiza amashanyarazi mu modoka, byageze ku kwiyongera gukomeye mu kugurisha ibinyabiziga bivangavanze muri Porutugali (ibice 3,797), byiyongereyeho 74.5% ugereranije na 2016 (ibice 2,176).