Lancia yahagaritse ibikorwa mumasoko menshi yuburayi. Kugeza ubu, guhitamo isoko ryu Butaliyani biracyahari.
Kuva Sergio Marchionne, umuyobozi mukuru wa FCA Group, yatangaza ko ikirangantego cy’Ubutaliyani kirangiye ku masoko yose (usibye Ubutaliyani) mu 2014, Lancia yagumye mu rupfu rutinze. Inzira iherutse kubona igice gishya.
Imbuga nyinshi zamamaza ibicuruzwa muburayi - harimo n'iz'igiportigale - zahagaritswe mu byumweru bike bishize kandi zerekeza kuri serivisi nyuma yo kugurisha no ku bindi bicuruzwa by'itsinda binyuze mu butumwa bukurikira:
Nubwo (nyamara) itangazo ryashyizwe ahagaragara, Lancia ikomeza kugurisha ibikoresho bya Ypsilon ku isoko ry’Ubutaliyani gusa, aho urubuga rwemewe rukora kugeza ubu - biracyagaragara igihe kingana iki.
Nubwo hari ibihuha bituruka ku yandi matsinda muri kiriya kirango, Marchionne yanze amahirwe yo kugurisha Lancia, ahitamo kureka ejo hazaza h’ikirango. Kwemeza ibura ryikimenyetso, inyuma ni umurage wuzuye ibyagezweho muri siporo yimodoka hamwe nibiranga kandi bishushanya ikirango kimaze imyaka cyubahwa cyane kwisi. Ibuka amateka ya Lancia hamwe na documentaire zombi.
Inkomoko: RWP