Ibura rya vuba kandi ryihuse rya Sergio Marchionne , yayoboye iherezo ryitsinda rya Fiat, Chrysler - ryahurira muri FCA - na Ferrari (nyuma yo kuzunguruka), ryasize icyuho mumodoka yimodoka. Umuntu utumvikanyweho, udacogora, yari n'umwe mu bayobozi bakuru basaba inganda. Amaze kumenyekana neza, ntabwo yigeze agira ibibazo byo kuvuga ibintu uko biri, nta "mwenda ushyushye"; iyobowe na pragmatism idasanzwe amatsinda abiri bose bavugaga ko barimbutse, kandi byatumye bunguka, birambye, kandi nta mwenda.
Ariko kubijyanye nimodoka - ibintu bifite amarangamutima menshi, kure yubuyobozi bwa pratique ya Marchionne - abantu bake cyane bakunze ibyemezo bye.
Twakusanyije imodoka zimwe zo muri "Marchionne era", izikubita mouche, izindi ntabwo mubyukuri, na "badass" nyayo…
Ibyiza
Turagaragaza Fiat 500, Alfa Romeo Giulia kandi hafi ya byose hamwe nikimenyetso cya Jeep. Kurundi ruhande rwa Atlantike, Chrysler Pacifica na Ram Pick-up idashobora kwirindwa, tutibagiwe na Fiat “yandi”, imwe yo muri Amerika yepfo, ikagaragaza imideli nka pick-up ya Toro cyangwa Argo, ishobora kuzasimbura Utumenyetso two hirya no hino.
Abanyamideli bagaragaye kandi bahagaze neza mubucuruzi bwabo, hamwe inyungu nziza . Kubireba Giulia, ndetse nibyingenzi, birashoboka ko aribwo buryo bukomeye kandi, nkuko tubibona, hamwe n'amahirwe meza yo gutsinda, mugusubirana ikirango cy'Ubutaliyani.
Jackpot. Imwe mu nkuru zitsinzi zuburyo bwa "retro". Fiat 500 yatangijwe mu 2007 yigarurira isoko, ibera umuyobozi mu gice cyayo. Guhenduka kubyara, kugabana ibice na Fiat Panda, ariko bigurishwa kubiciro bya B.Ni byo byunguka cyane abatuye umujyi.
Ikibi
Kugaragaza neza Fiat 500e , ntabwo ari imodoka ubwayo - yamye yakira isuzuma ryiza - ariko kubwingaruka kuri konti ya FCA. Amagambo ya Marchionne arazwi:
Nizere ko batayigura, kuko burigihe iyo ngurishije ntakaza $ 14,000. Ndi inyangamugayo bihagije kugirango nkubwire ibyo.
Clone ya Chrysler ifite ikimenyetso cya Lancia irashobora kwirindwa - nyuma gato yo kugura Chrysler, hanavuzwe gahunda yo guhindura Chrysler na Lancia mubice bibiri byigiceri kimwe, gato nka Opel na Vauxhall. Lancia Thema, Flavia, na Voyager - imyitozo ya badge ya "yera kandi ikomeye" ya chrysler 300, 200 Convertible na Town & Country - yagaragaye vuba nkuko yabuze. Reka tuvuge ko batigeze bakora Lancia…
Gukoresha izina Thema kuri Chrysler 300 ntabwo byicaranye nabakunzi bikirango. Kuba idafite moteri ya "gicuti yu Burayi", nka 2.0 Turbo Diesel, ntabwo byagize uruhare mu guhora ku isoko.
Chrysler 200 na salo ya Dodge Dart, nka 500e, ntabwo ari imodoka mbi Ibyifuzo byombi byari bishingiye kumurongo wa CUSW - ubwihindurize bwa platform ya Alfa Romeo Giulietta - ariko byagaragaye ko bidahagije. Ntabwo gusa salo "compact" salo (nkuko abanyamerika babita) yababajwe mwisoko na SUV / kwambukiranya, inyungu zabo ntizihagije - kugurisha amato byongera ubwinshi ariko ntibikenewe kugaruka. Na none, twibutse amagambo ya Marchionne:
Ndashobora kubabwira noneho ko Chrysler 200 na Dodge Dart, nubwo ibicuruzwa byiza nkuko byari bimeze, byari imishinga mito itanga amafaranga make twakoze muri FCA mumyaka umunani ishize. Sinzi igishoro cyari kibi nkibi byombi.
Byari bikwiye amahirwe masa, ariko mwisoko ryagurishijwe na SUV / Crossover, Chrysler 200 "zoherejwe" gusa ku giciro kinini hejuru ya bon bonnet. Ntabwo ari byiza kuri fagitire.
Dodge Dart yaje kumenya ubuzima bwa kabiri nka Fiat Viaggio mu Bushinwa, aho Fiat Ottimo, ibice bibiri, inzugi eshanu zanze, ariko kandi ntabwo yari izi intsinzi ikomeye.
Umugome
Turi muri iri tsinda imashini zituma amaraso yacu abira . Kubashyira mu itsinda "ryiza" byasaga nkaho bidahagije - birarenze ibyo. Barasaba uruhande rwacu rwijimye, impumuro ya reberi yatwitse, urusaku rwa moteri ikomeye ikoreshwa na octane ndende ... kandi kubwamahirwe, FCA ntabwo yabibagiwe. Nubwo pragmatism yose iri mubuyobozi bwa Sergio Marchionne, hagomba kubaho imiyoboro ya peteroli mubuyobozi bukuru.
Nigute ushobora gutsindishiriza Viper nshya? Cyangwa Hellcat… byose? Ikirangantego kidafite imbaraga nka Dodge cyasubukuye ishusho yacyo hamwe niyi Supercharged V8 iteye isoni (Hellcat nizina rya moteri) hamwe na hp zirenga 700, amaherezo yaje kubona inzira muri Challenger, Charger na… Jeep Grand Cherokee. Kandi ibyo byaba aribyo nkomoko yo gusenya "gukurura imirongo" Demon, imodoka yonyine itanga ubushobozi bwo gukora "ifarashi"!
Kwiyandikisha kumuyoboro wa Youtube.
Yahinduye kandi Abarth mubirango byuzuye, urugero - kuduha amabuye y'agaciro nka 695 Biposto. Kongera kuvuka kwa Alfa Romeo byabaye hamwe na supercar ya 4C ntoya kandi Giulia yambere twahuye ni Quadrifoglio ishobora byose, hamwe na moteri ya "na Ferrari". Iyo tuvuze kuri Ferrari - SUV impaka kuruhande - byemejwe ko twagize ibiremwa nka Hybrid LaFerrari, cyangwa igice cya nyuma kandi cyiza cya marike ya V8s isanzwe yifuza, 458.
Iterabwoba rikomeye ku kubaho kw'ipine ni Challenger Hellcat
Ni iki gikurikiraho?
Mu myaka mike iri imbere tuzabona kandi ibicuruzwa byatekerejwe munsi ya Sergio Marchionne. Gahunda yatanzwe ku ya 1 kamena yerekanye icyo dushobora kwitega: ishoramari rikomeye mumashanyarazi, cyane cyane muri Maserati, ariko no muri Alfa Romeo, Fiat na Jeep. Kubijyanye nibicuruzwa byihariye, tegereza umwana-Jeep, uhagaze munsi ya Renegade; uzasimbura Fiat 500 na Panda; amamodoka mashya yo muri Alfa Romeo, ariko kandi GTV nshya - kupe yicaye abantu bane - na 8C, imodoka ya siporo ikomeye. Maserati azagira na coupe nshya nigitagangurirwa, kimwe na SUV ntoya kurusha Levante. Kandi, ntitukibagirwe ko FUV itazwi - Ferrari Utility Vehicle - iri munzira.
Imyaka ishimishije cyane iri imbere ya FCA. Nta na kimwe muri ibyo cyashoboka hatabayeho umurage wa Sergio Marchionne.