Naho abandi bakora uruganda rwiburayi, imyaka nyuma yikibazo ntabwo yoroshye kuri Fiat. Tumaze kubona gahunda zasobanuwe, zongeye gusobanurwa, kwibagirwa no gutangira. Bigaragara ko, amaherezo, hari ibisobanuro byumvikana mubihe bizaza.
Impamvu zimpinduka nyinshi muri gahunda ziterwa nibintu byinshi.
Gutangirira kuri, ikibazo cya 2008 cyateje kugabanuka ku isoko, ubu gusa, mu mpera za 2013, ritangira kwerekana ibimenyetso byo gukira. Isoko ry’ibihugu by’i Burayi rimaze gutakaza miliyoni zirenga 3 ku mwaka kuva ikibazo cyatangira mu 2008. Igabanuka ry’isoko ryagaragaje Uburayi ubushobozi buke bwo gukora, ntibitume inganda zunguka ndetse n’intambara y’ibiciro hagati y’abubatsi, hamwe n’inyungu nyinshi. , yajanjaguye inyungu zose.
Abubatsi ba Premium, bafite ubuzima bwiza kandi badashingiye kumasoko yuburayi, bashora imari mubice byo hasi kandi muri iki gihe ni abanywanyi bakomeye mubice bizwi cyane, nkigice C, kurundi ruhande, iterambere ryibicuruzwa bya koreya ndetse ndetse kuva mubirango nka Dacia byoroheje abubatsi bakunzwe nka Fiat, Peugeot, Opel, nibindi.
Ku bijyanye na Fiat, hari ibibazo nko gucunga no kuramba kw'ibicuruzwa nka Alfa Romeo na Lancia, icyuho cyacyo ndetse na moderi igenda isaza, gutegereza umusimbura, hamwe n'impaka nke zirwanya abo bahanganye. Kugaragara kwibicuruzwa bishya bisa nkibitonyanga. Chrysler yinjiye mumatsinda muri 2009 no gukira kwayo ninkuru nziza.
Igitangaje, Fiat ntishobora gukoresha inyungu za Chrysler kugirango itere inkunga iyisubiramo, nkigisubizo cyibikorwa bigoye byo guhuza amatsinda yombi, bikaba bigitegereje igisubizo muriki gihe.
Mu Burayi, ntabwo ibintu byose ari bibi. Imiterere ibiri yikimenyetso ikomeje kutirindwa kandi ihinduka amahirwe meza yo gukomeza no gutsinda kazoza ka Fiat: Panda na 500. Abayobozi muri A-segiteri, basa nkudakoraho, kabone nubwo haba hari abo bahanganye bashya.
500 ni ibintu byukuri, bikomeza kugurisha mubigaragaza, nubwo biri munzira yubuzima bwa karindwi. Byongeye kandi, iremeza inyungu ntagereranywa kandi itagerwaho inyungu zose zaba bahanganye. Panda, itunzwe cyane nisoko ryimbere kugirango ibe iya mbere, ikomeje gutanga uruvange rwibikorwa kandi bigerwaho hamwe nigiciro gito cyo gukoresha bigatuma iba imwe mubisobanuro mubice. Barimo bahitamo intego zitandukanye, ariko byombi ni formulaire yo gutsinda, kandi nicyitegererezo kizaba ishingiro ryigihe kizaza mugihe gisigaye cyimyaka icumi.
Olivier Francois, umuyobozi mukuru wa Fiat, aherutse kubwira Automotive News Europe: (guhindura ijambo ryumwimerere mucyongereza) Ikirango cya Fiat gifite ibipimo bibiri, Panda-500, imikorere-yifuza, ubwonko bwiburyo bwubwonko.
Rero, mubirango bya Fiat, twagira ibice bibiri bitandukanye cyane cyangwa inkingi mubyo bagenewe. Umuryango wintangarugero, ukora kandi ugerwaho numuryango wicyitegererezo, ibintu bigaragara hose muri Panda. Kandi ikindi, ibyifuzo byinshi, hamwe nuburyo bugaragara hamwe nimiterere, kugirango turusheho guhatanira igice cyambere cya buri gice gikoreramo. Mugereranije, dusanga ibintu bisa na Citroen iherutse gutangaza ingamba z'ejo hazaza, kuko nayo igabanya imiterere yayo mumirongo ibiri itandukanye, C-Line na DS.
Nk’uko bitangazwa n’amasosiyete n’abatanga isoko, bisa nkaho ari ingamba zishoboka zo gushyira mu bikorwa kugeza mu 2016, kwagura, kuvugurura no gutangiza imiterere mishya ihuriweho haba mu muryango wa Panda cyangwa mu muryango wa 500.
Duhereye kuri Panda dusanzwe tuzi, dukwiye kubona intera ishimangirwa na SUV ya Panda, adventure kurenza Panda 4 × 4, gusimbuza Panda Cross yabasekuruza babanjirije. Nubwo amakuru aherutse guhakana isura ya Abarth Panda, birashoboka ko hazagaragara verisiyo ya siporo, ifite ibikoresho bito bito 105hp Twinair, bigasimburwa na 100HP Panda, ntibyumvikana, ntabwo bigurishwa muri Porutugali.
Tuzamutse intambwe nke mubice, tuzasangamo Panda nini, ishingiye kuri platform ya Fiat 500L, kandi ibintu byose byerekana kwambukiranya ibintu bisa na Fiat Freemont. Muyandi magambo, guhuza hagati ya MPV na SUV, bifata umwanya wa Fiat Bravo nkuhagarariye C-segment.
Niba kandi tugiye kugira mini Freemont mugice C, mugice cyo hejuru, biragaragara ko Freemont izaba ikintu cya gatatu mumuryango wa Panda. Kugeza ubu Freemont, clone yurugendo rwa Dodge, yaje kuba intsinzi itunguranye (kandi ugereranije), bitewe nuko isoko idashaka kwakira moderi nini za Fiat. Ntabwo ari clone yagurishijwe cyane i Fiat-Chrysler i Burayi (muri 2012 yagurishije ibice birenga 25.000), yonyine yarenze kugurisha hamwe kwa Lancia Thema na Voyager, ndetse irenga izindi moderi zitsinda, nka Lancia Delta, Fiat Bravo na Alfa Romeo MiTo. Kugeza ubu yubatswe na Chrysler muri Mexico, biteganijwe mu isura iri imbere, cyangwa mu biteganijwe ko uzasimburwa mu 2016, ibintu bishya bimuhuza neza nk'umwe mu bagize umuryango wa Panda.
Guhindura inkingi 500, natwe dutangirana numwimerere. 2015 izabona Fiat 500 nziza kandi nziza. Bizakorerwa gusa ku ruganda rwo muri Polonye muri Tychy (kuri ubu narwo rukorerwa muri Mexico, rutanga Amerika), kandi, birashoboka ko tutagomba kubona impinduka nini ziboneka. Bizaba ubundi "hano na hano" guhinduka, kugumya gushushanya hamwe na retro kwitabaza kurubu, kandi imbere niho tuzagira impinduka zikomeye. Igishushanyo gishya, ibikoresho byiza, sisitemu ya U-Connect ya Chrysler hamwe nibikoresho bishya bifasha gutwara nka City-Brake bimaze kugaragara kuri Panda, bigomba kuba bihari. Irashobora gukura gato, ihuza neza ninshingano zayo nkicyitegererezo cyisi.
Kuzamuka igice, dusanga hano gutungurwa cyane. Inzugi 5, imyanya 5 ya Fiat 500 kuri B-igice, isimbuza Fiat Punto uzwi cyane kandi wumukambwe hamwe nicyitegererezo cyiza cyane, bityo bikaba biteganijwe ko igiciro kiri hejuru ya Punto. Ntabwo uzi neza urubuga azakoresha, bishoboka cyane ko umukandida agomba kuba impinduka ngufi ya 500L, bityo rero igice cya B kizaza kigomba gukomeza ibipimo bisa na Punto y'ubu. Muyandi magambo, mubisanzwe byaba ari Fiat… 600. Bigereranijwe ko moderi nkiyi izagaragara gusa mumwaka wa 2016. Haracyariho bimwe mubyerekeranye nuwasimbuye Punto, kuko birashoboka ko byinjira mumuryango wa Panda biracyashoboka, ibyo bikaba byahinduka mukeba wa Renault Captur, Nissan Juke cyangwa Opel Mokka, ariko byagerwaho namakimbirane na 500X.
Guhindura typologiya, ubu dushobora kubona MPV 500L, 500L Kubaho na 500L Trekking kumasoko. Tumaze gusimbuza Fiat Idea na Fiat Multipla, birasa nkaho kuri ubu, ari ugutsindira intsinzi, aho 500L igenda iba umuyobozi wiburayi mugice gito cya MPV, nubwo biterwa cyane nisoko ryubutaliyani kugirango bigerweho. Muri Amerika, ibintu ntabwo ari byiza cyane. Yibye kugurisha kuri 500 ntoya kandi nayo ntiyagize uruhare mu kuzamuka kwa Fiat muri Amerika muri uyu mwaka. Nubwo isoko ryiyongera, isoko rya Fiat riragabanuka.
Icya nyuma ariko ntabwo ari gito, 500X. Yatejwe imbere ibangikanye na Jeep compact ya SUV, 500X izasimbura Fiat Sedici, ibisubizo byubufatanye na Suzuki, kandi yubatswe na Suzuki hamwe na SX4, iherutse gusimburwa. Ikigamijwe, birumvikana ko guhatanira igice gikura cya SUV zidahwitse, gutega ishusho nziza kandi ikomeye ya 500. Bizatanga traction kumuziga ibiri na bine, byombi 500X na Jeep, bishingiye kumurongo muto wa Amerika Wide. , kimwe gitanga 500L. Bizakorerwa ku ruganda rwa Fiat i Melfi. Iyambere igera kumurongo wibikorwa igomba kuba Jeep, hagati yumwaka utaha, hamwe na 500X itangira umusaruro nyuma y amezi make. Nk’uko abatanga ibicuruzwa babitangaza, umusaruro wa buri mwaka ugera ku bihumbi 150 kuri Jeep n’ibihumbi 130 kuri Fiat 500X.
Mu gusoza, kandi mugihe nta zindi mpinduka zikomeye ziteganijwe muri gahunda na Bwana Sergio Marchionne mu kiganiro cye gikurikira ku ngamba zizaza za Fiat muri Mata 2014, tuzabona Fiat yagaruwe cyane muri 2016, atari hamwe n’urwego rwayo rushyigikiwe gusa. bibiri, nzavuga, sub-marike, nkuko Panda na 500 bisa nkaho, nkurwego rushingiye kuri rusange muri cross cross na SUV, ukurikije uko isoko ryifashe, bisa nkaho bikunda guhitamo ubu bwoko kubisanzwe.
