Umwaka wa 2018 ntabwo ari umwaka mwiza kuri Maserati, ikirango cyamateka yubutaliyani kandi kuri ubu ikirango cyo hejuru cya FCA. Kubabaza umutwe Mike Manley, watwaye Sergio Marchionne nk'umuyobozi mukuru wa FCA nyuma yo kwitaba Imana.
Igihembwe gishize kigaragaza igabanuka rikabije ry’inyungu za 87%, munsi ya 19% yimodoka zatanzwe naho inyungu yari 2,4% gusa - mugihembwe kimwe Nyakanga-Nzeri 2017 inyungu yari 13.8%. Intego ya 2018 yerekanye inyungu zingana na 14% na 15% muri 2022.
Hariho impamvu nyinshi zerekanwe kuri iri gabanuka, muribo dusangamo WLTP yagize ingaruka kumikorere yikimenyetso muburayi no gutinda kwisoko ryubushinwa, imwe mumpamvu nyamukuru ya Maserati.
ikosa ryinyuma
Ariko nk'uko Manley abitangaza ngo ikibazo kirarenze ibyo, nk'uko yabivuze mu nama yo gusohora amafaranga y’igihembwe cya gatatu 2018 mu mpera z'Ukwakira gushize. Ku bwe, gushyira Alfa Romeo na Maserati ku buyobozi bumwe byari amakosa:Dushubije amaso inyuma, iyo dushyize hamwe Maserati na Alfa, ibintu bibiri byabaye. Ubwa mbere, byagabanije kwibanda ku kirango cya Maserati. Icya kabiri, Maserati yafashwe mugihe runaka nkaho ari hafi yikimenyetso, ntabwo aribyo kandi ntibigomba gufatwa gutya.
Ni muri urwo rwego, imwe mu ngamba zimaze gufatwa mu kwezi gushize yari iyo kongera gushyiraho Harald Wester, wari umuyobozi mukuru w’ikirango cy’impanuka hagati ya 2008 na 2016, ku mwanya yari afite mbere.
Kwiyandikisha kumuyoboro wa Youtube
Wester yataye igihe, kandi imwe mu ntambwe ze za mbere kwari uguha akazi Jean-Phillipe Leloup, umuyobozi ufite uburambe bwo kwamamaza no kugurisha mu gice cyiza, ashinga umuryango w’ubucuruzi wa Maserati. Mbere yiyi myanya mishya, yari umuyobozi wa Ferrari ushinzwe ibikorwa byo mu Burayi bwo Hagati n’Uburasirazuba.
Imodoka zirihe?
Byabaye agatsinsino ka Achilles ntabwo kuri Maserati gusa ahubwo no mubirango hafi ya byose, usibye Jeep na Ram, amacakubiri yunguka cyane. Cadence ya moderi nshya cyangwa no kuvugurura iyariho ntabwo yari ihagije.
Igurishwa rya moderi eshatu zigurishwa Ghibli, Quattroporte na Levante ziragabanuka, ndetse na Levante ntishobora gukoresha amahirwe ya SUV. Igice ikoreramo nicyo cyonyine kidakura kandi uyumwaka twabonye ivugurura rya Cayenne, X5 na GLE.
Ejo hazaza, ukurikije gahunda yatanzwe muri kamena, irerekana ukuza kwa Alfieri yasezeranijwe cyane - coupé na roadster, hamwe n'amashanyarazi - hamwe na SUV nshya yashyizwe munsi ya Levante, ni ukuvuga kurwego rumwe aho Alfa Romeo Stelvio. Ntibura amatariki afatika yo gusohora. Gusa tuzi ko bazagera murwego hagati ya 2018 (irangira) na 2022.
intego zikomeye
Intego zikomeye za Sergio Marchionne zashyizweho muri 2014 - kugurisha ibice 75.000 muri 2018 - zavuguruwe zigera ku 50.000 muri Kamena, imibare irambye. Ariko iyi mibare isa nkaho iri kure iyo twitegereje kugurisha muri uyumwaka (kugeza muri Nzeri) igabanukaho 26% ugereranije na 2017, igatwara ibice 26.400 gusa.
Icyakora, Manley akomeza intego ye y’inyungu ya 15% mu 2022. "Nta mpamvu n'imwe nizera ko Maserati adashobora kubigeraho nkurikije ibyo mbona uyu munsi", Manley yasubije abasesengura, hamwe no kuvugurura ikirango kugira ngo gikomeze mu minsi iri imbere. amezi.