Nibikorwa bya Lancia byo kuba indashyikirwa, guhanga udushya ndetse nubuziranenge byaje kubabaza (amafaranga yo gukora yababajwe bunyamaswa), kandi amaherezo byari gutuma bagura ikirango kizwi cyane mubutaliyani nigihangange Fiat mu 1969.
Kwinjira muri Fiat bivuze ibihe bishya byicyubahiro, biterwa no guhatana cyane cyane guterana - Fulvia, Stratos, 037, Delta S4, Delta Integrale… nkeneye kuvuga byinshi?
Nyamara, Lancia ishaje (pre-Fiat) yazimye buhoro buhoro, hamwe no kwiyongera no byanze bikunze guhuza inganda nubucuruzi hamwe nabandi bagize itsinda.
Intangiriro yimpera izagabanywa no kugura Fiat Group yaguze Alfa Romeo mumwaka wa 1986. Lancia yasibye ibintu byari bisanzwe mubiranga - amarushanwa - byangiza Alfa Romeo. Bagerageje kuyihindura ikirango cyiza, ubundi buryo bwo kumenya uko ibintu bimeze - nkuko tubizi, ntabwo byagenze.
Ikinyejana gishya cyazanye ingorane nshya mu itsinda rya Fiat. Ibi byagarutsweho, bitewe na pragmatisme ya Sergio Marchionne, ariko ko pragmatism yamaganye Lancia (ijambo ritigeze riba mu magambo) kugira ngo akize abandi (Jeep, Ram, Alfa Romeo) - uyumunsi yahinduwe muburyo bwa utilitarian kandi isoko ryayo gusa .
Haracyariho isi kuri Lancia?
Ibyerekeye "Gutangira Ubukonje". Kuva kuwa mbere kugeza kuwa gatanu kuri Razão Automóvel, hari "Ubukonje bukonje" saa 8h30. Mugihe unywa ikawa yawe cyangwa ukusanya ubutwari bwo gutangira umunsi, komeza ugendane nibintu bishimishije, amateka yamateka na videwo bijyanye nisi yimodoka. Byose mumagambo atarenze 200.