Muraho imvi. Niba itangiriro ryarwo, mu 1989, kandi hafi ya yose yabayeho, Lexus "yashinjwaga" kuba yarakabije ibintu ndetse akanagereranya na mukeba we Mercedes-Benz, muri iki gihe, Lexus ntiyashoboraga gutandukana.
Turashobora gushinja ibihembo byubudage kuberako, birenze, kurakara cyane - logique ya "matrix doll" - hamwe na "bling" yongeyeho, ariko muri rusange, hariho kumva ko kwifata rimwe na rimwe birenze urugero. Lexus yakurikiye inzira yonyine.
Hamwe na Perezida wa Toyota, Akio Toyoda nkumushoferi mukuru, Lexus na Toyota byombi byatangiye impinduramatwara yimbere, kuburyo moderi zabo zidatandukanye gusa ahubwo zanagize imbaraga zo kugaragara, byanze bikunze ishusho yimodoka "imvi" bari bazwi.
Spindle Grille
Ku bijyanye na Lexus, impinduramatwara yari yibanze ku gusobanura urusobe rushya - iracyari kimwe mu bintu by'ingenzi mu kwerekana ikiranga. Yiswe Spindle Grille , n'ibisubizo bivuye mubumwe bwibice bibiri byahinduwe trapezoidal ugereranije nundi, bisa, mumurongo, imiterere yikirahure.
Tuvugishije ukuri, nka yo cyangwa itabishaka, yari igisubizo cyiza - Spindle Grille ntabwo yatumye gusa Lexus itandukana, ariko uyumunsi, tuyihuza byoroshye nikirango.
Lexus LS grill kugirango igenzurwe
Kunegura "Abashinzwe umutekano"
Ingaruka ya polarisiyasi irasobanutse, kandi itanga umusaruro ungana kimwe no kwanga. Ikintu abakiriya ba conservateurs benshi batigeze bakunda.Ntawe ushobora kubivuga neza kurusha Jeff Bracken, visi perezida wa Lexus, mu magambo yatangarije CarBuzz mu imurikagurisha ry’imodoka rya Detroit, aho ikirango cyerekanaga LF-1 Limitless Concept, cyagaragaye cyane mu gusobanura neza Spindle Grille:
Nzaba mucyo cyane. Ni umukono wacu. Bimwe mubyitegererezo byacu bifite gride yerekana kurusha izindi. Abantu babireba nkikintu kibangikanye, ahanini, abantu babanye natwe kuva mbere. Mubyukuri, mfata guhamagara kuri bamwe mubafite kandi ndi kuri terefone nabo iminota 45 kugeza kumasaha, aho bagaragaza ko batengushye.
impinduka zituruka kubikenewe
Bracken avuga ko ari ikibazo, kubera ko badashaka gutakaza abakiriya babo b'indahemuka, ariko ku rundi ruhande, impinduka ni ngombwa mu kuramba igihe kirekire, gukurura abakiriya bashya - ntabwo ari shyashya kuri Lexus gusa, ahubwo ni bashya nka imana.
Imirongo ya F na F - ifite isura igaragara - ntabwo yagize ingaruka zifuzwa mukureshya abakiriya bato, kuburyo nubwo banengwa nabakiriya bayo basanzwe, ikirango kizakomeza gukurikira iyi nzira. Nk’uko Bracken abitangaza ngo ishusho ya Lexus yari ifitanye isano n’imodoka nziza zo mu rwego rwo hejuru, ariko ku giti cyayo, ntibihagije kugira ngo Lexus ibe ingirakamaro. Niyo mpamvu ikirango gihitamo byinshi kubishushanyo:
Nintambwe nkana kandi ifatika kuruhande rwacu. Niba tubuze bamwe mubakiriya bacu gakondo biratubabaza, ariko ntibizatubuza kujya muriyi nzira. Turizera kunguka ibirenze ibyo twatakaje. Ntabwo dushaka kubura umuntu, ariko…