Buri mwaka, umujyanama wa Amerika y'Amajyaruguru Interbrand atanga raporo yayo ku bicuruzwa 100 bifite agaciro ku isi kandi uyu mwaka ntuvaho. Nkuko byagenze umwaka ushize, ibirango 15 byimodoka biri muribi Top 100.
Hano hari inkingi eshatu zo gusuzuma kuri Interbrand gukora uru rutonde: imikorere yimari yibicuruzwa cyangwa serivisi; Uruhare rwikirango muburyo bwo gufata ibyemezo no kugura imbaraga kugirango ubungabunge amafaranga yinjiza ejo hazaza.
Ibindi bintu 10 byitabwaho mugikorwa cyo gusuzuma, bigabanijwe mumatsinda atatu. Ubuyobozi, Uruhare n'akamaro. Mubwa mbere, Ubuyobozi, dufite ibintu byerekezo, impuhwe, guhuza no kwihuta; muri kabiri, Uruhare, dufite itandukaniro, uruhare no guhuza; naho icya gatatu, Ibyingenzi, dufite ibintu bihari, isano no kwizerana.
Niba umwaka ushize icyorezo cyaragize ingaruka mbi ku gaciro k’imodoka, bitandukanye n’ibindi bicuruzwa bitari imodoka, cyane cyane ibiranga ikoranabuhanga, byarangiye byungukirwa no kwihuta mu buryo bwa digitale muri uyu mwaka ushize, muri 2021 habaho gukira kwa agaciro katakaye.
Nibihe 15 biranga imodoka bifite agaciro?
Ikirangantego cyambere cyimodoka mubirango 100 bifite agaciro ni Toyota, iza kumwanya wa 7, umwanya ifite kuva 2019. Mubyukuri, podium muri 2021 ni ugusubiramo ibyo twabonye muri 2020 na 2019: Toyota, Mercedes- Benz na BMW. Mercedes-Benz ihita inyuma ya Toyota, kuba imiduga ibiri yonyine muri Top 10.
Ikintu cyatunguranye cyane muri uyu mwaka ni ukuzamuka kwa Tesla gutangaje. Niba muri 2020 yagaragaye muri iyi Top 100 yibirango bifite agaciro, igera kumwanya wa 40 muri rusange, uyumwaka yazamutse kumwanya wa 14 muri rusange, ibaye iya 4 yimodoka ifite agaciro, ikuraho Honda kuri uwo mwanya.
Shyira ahagaragara kandi kuri Audi na Volkswagen, yarenze Ford, kimwe na MINI, yahinduye imyanya hamwe na Land Rover.
- Toyota (iya 7 muri rusange) - miliyari 54,107 z'amadolari (+ 5% muri 2020);
- Mercedes-Benz (8) - miliyari 50.866 $ (+ 3%);
- BMW (12) - miliyari 41.631 $ (+ 5%);
- Tesla (14th) - US $ 36.270 US $ (+ 184%);
- Honda (25th) - miliyari 21.315 $ (-2%);
- Hyundai (35th) - miliyari 15.168 z'amadolari (+ 6%);
- Audi (46th) - miliyari 13.474 $ (+ 8%);
- Volkswagen (47th) - miliyari 13.423 z'amadolari (+ 9%);
- Ford (52) - miliyari 12.861 $ (+ 2%);
- Porsche (58th) - miliyari 11.739 $ (+ 4%);
- Nissan (59th) - miliyari 11.131 $ (+ 5%);
- Ferrari (76th) - miliyari 7.160 $ (+ 12%);
- Kia (86th) - miliyari 6.087 $ (+ 4%);
- MINI (96th) - miliyari 5.231 z'amayero (+ 5%);
- Land Rover (98th) - miliyoni 5.088 z'amadolari (0%).
Hanze y'ibirango by'imodoka no gusubiramo muri rusange Top 100, ibicuruzwa bitanu bifite agaciro kwisi ukurikije Interbrand byose ni urwego rw'ikoranabuhanga: Apple, Amazon, Microsoft, Google na Samsung.
Inkomoko: Interbrand